Many of us are creatures of habit. We don’t like change, and we cringe at the mere mention of doing something different than “the norm.” Here at PaperStreet, we are moving more and more toward using Google Docs as our…
Author Archives: Adrienne
We Love FAQs…and So Should You!
Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…
The World of Blogs
Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…
Holiday Blogging Tips
The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…
Blogging Tips for Newbies: What New Lawyers Need to Know About Blogging
This is the moment you’ve been waiting for. You’ve finally graduated from law school and passed the bar on your first try. Although major law firms have been ringing your phone nonstop, you decide right away that you have no…
Why Some Blogs Outperform Others
Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.
‘Tis the Season…to Keep the Blogs Flowing
Now that the holidays are upon us, we know that it can be quite tempting to let various things “fall off the radar” for a while (and no, we’re not judging you if you’re letting that diet go so you can eat all the cake and pie you want before the new year). But if you are interested in keeping your internet marketing campaign alive and well during these festive days, it’s important for you to continue your blogging efforts – even when you think no one’s going to miss a blog or two over the next few weeks.
Holiday Posts for Lawyers
Wondering how to keep your firm relevant during the holiday season? Adrienne recommends writing holiday posts that are relevant to your practice areas! You’ll stay on your clients’ minds and help them stay out of harm’s way.
Webinar: How to Use Track Changes in Microsoft Word
Adrienne explains how to use the track changes feature in Microsoft Word. A great webinar on how to use track changes and MS Word.
Attorney vs. Lawyer: Is One Term More Dominant Than the Other in the World of SEO?
Google Trends shows that the term “lawyer” was searched for 74,000 times per month, while “attorney” was searched for only 60,500 times per month.
