Category Archives: Domain Names

Pete Boyd portraitHow Domains, Name Servers, DNS and Websites Work

The first step in getting a website live is to secure a domain name. The real internet runs on IP addresses such as 209.114.48.22. A domain name is simply a friendly name such as paperstreet.com so that we do not have to remember that long IP address.


David portraitUse Your .htaccess File to Redirect an Alternative Domain

Redirect for Success If you purchase an alternative domain name, you need to have it redirect to the primary domain. This avoids duplicate content between the two. The search engine spiders will index each domain name separately and the content…


Pete Boyd portrait.htaccess Redirects: www, non-www, and alternate domains

For SEO purposes and marketing purposes, you often want to have all your domains redirected into a primary domain. This helps with telling the search engines and your visitors your primary web site address. Your client may have 2, 5, 10 or 20 domains and they all should point to the primary www version, so how do you do all the redirects? Easy.


Pete Boyd portraitHow much is that Keyword Phrase Domain Worth? A Guide for Lawyers.

Your domain is worth a bag of Doritos, until proven otherwise. This is a guide on how to evaluate whether a domain should be purchased.


Pete Boyd portraitBest Practices: Multiple Domains Names and Direct Match Domains for LawFirms

What should you do with alternate domain names? Have you purchased not just one domain, but multiple domains, perhaps even hundreds. Maybe you have the best direct match domain ever – yourcity-injury-lawyer.com or something even snazzier. Perhaps you want to take advantage…


Pete Boyd portraitUnderstanding Basics of Domains, Registrars, Name Servers and DNS

What You Need to Know Here is a brief summary of Domains, Registrars, Name Servers and DNS. Domains are purchased through domain registrars. Domain registrars hold the name server records – i.e. ns.rackspace.com. Name Servers hold DNS records. DNS records…


Pete Boyd portraitMultiple Domains for Law Firms: What to do?

Action Plan I am often asked the question of what to do with multiple domains for a law firm. Below are a few suggestions for what you can do if you find yourself win this situation. 301 Redirect is the…


How to Choose a Great Domain Name for a Law Firm

What’s In a Name? Learning how to choose a domain name is just the beginning of marketing an attorney website. However, this first step is extremely important in setting the foundation of your visibility online. Everyone would agree that some…


Pete Boyd portraitHow to Choose a Domain Name for a Law Firm – Short, Old, .COM, with Keyword Phrase

Domain Name Advice The following question is one we hear quite frequently: “But why can’t I use 5, 10 or even 100 domains for my web site?” Our answer is simple. Google (and the other search engines) only wants to…


Pete Boyd portraitPick a Domain, Any Domain

Domain Naming I get asked the question all the time: “What domain should I use?” I have some clients who have one domain, some clients who have 250+ domains horded in a secret cave. So what should a firm do…