If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
Category Archives: Link Building, Maps & Directories
Local Services Ads – How to Get Started
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…
Answers to Your Local Listing Questions + Best Practices Checklist
What is the overall local listing process? First and foremost, you want to find all of your business listings on each directory site. This is done by performing multiple searches using your business name, address, and phone number. It’s important…
Guide to Competitor Analysis for SEO
To improve your SEO campaign, it is vital to perform a competitor review to understand what you are up against and what you should focus on to rise higher in rankings. Trying to figure out the next steps to take…
The Difference Between Core Content and Blogs and Why You Need Both
Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…
Switching to a New Domain Name? Inform Google and Bing [Guide]
Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.
New Link Building: Take Your Web Presence to the Next Level
In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming…
Google May Suspend Your Virtual Office Local Listing
Ashley explains the potential issues with creating a Google local listing for virtual offices and what you should do.
How Do I Update My Address On Google?
If your listing on Google has incorrect information, such as your business name, address, or phone number, there are multiple ways to update it. Use the steps below to guide you through the process. Option 1: Claim your listing (Best…
Link Building 101: A List of Directories to Get You Started
Getting Started with Link Building Link building is an important part of dominating Google rankings. If you are new to link building, the list below will be helpful as you begin your journey to the number one spot in the…
