Category Archives: Content Marketing & Promotion

The Art of Storytelling Within Your Law Firm’s Website

It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…


Pete Boyd portraitKeep your Content Evergreen in 2021 – 5 Ways to Help

Content is the most important asset for your firm. What does your website say about you? Whether you simply want to explain your services, or need to rank in Google, then content will get you there. Below are just a…


Amanda portraitYou’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.


Pete Boyd portraitWhy Is This Young Upstart Law Firm on Page One? [SPOILER] They Have Better Content

Is your law firm website lagging behind in Google search rankings? Is a new firm with presumably less experience stealing your thunder? Wondering what you can do to snag page one on SERPs? We’ve got the 411. Read on to find out more.


5 Common Content Marketing Mistakes and How to Avoid Them

Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. In this post, Tanya shares 5 common content marketing mistakes and how to avoid them.


How to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.


Effective Methods for Promoting Your Law Firm Blog Posts

Everyone has an opinion about the best way to promote new content. The answer can be hairy, considering everyone has different goals. Yet, there are proven ways to gain exposure after you click, “post.”


Webinar: How to Get Published in Major Media Outlets

The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.


Pete Boyd portraitSlideshow: A New Approach to Content Strategy for Law Firms

In a presentation at the UnProgram for the Academy of Florida Elder Law Attorneys, PaperStreet presented a new content strategy called The LAW HUB.


Pete Boyd portraitQuoted in the News? Get the Most Out of the Free Press

For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?


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