In a huge digital landscape where content still reigns supreme, blogging remains a powerful tool for individuals and businesses to communicate, educate, and engage with their audience. However, given the abundance of blogs saturating the internet, standing out requires more…
Category Archives: Content Marketing & Promotion
3 Content Mistakes to Avoid in 2024
The new year is almost here and you may be wondering how you can level up your firm’s content marketing strategy, particularly if your website hasn’t yielded any conversions. Have you taken a look at the analytical data to determine…
Keep Your Web Content Evergreen – 10 Ways to Help (Updated 2024)
Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…
Mastering the 7 Most Popular Content Types For Law Firms
In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your…
What to Consider for Content Marketing in 2024
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
Free Webinar in December: Content Optimization for Attorneys
Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…
Podcast: The Power of the Written Word — Content Marketing for Attorneys
In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
5 Important Tips for Your Legal Content Strategy
Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…
How Print Advertising is Still Relevant for Law Firms
In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…
