Category Archives: Content Marketing & Promotion

Adrienne portrait3 Content Mistakes to Avoid in 2024

The new year is almost here and you may be wondering how you can level up your firm’s content marketing strategy, particularly if your website hasn’t yielded any conversions. Have you taken a look at the analytical data to determine…


Adrienne portraitKeep Your Web Content Evergreen – 10 Ways to Help (Updated 2024)

Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…


Autumn UserMastering the 7 Most Popular Content Types For Law Firms

In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your…


Adrienne portraitWhat to Consider for Content Marketing in 2024

Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…


Free Webinar in December: Content Optimization for Attorneys

Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…


Podcast: The Power of the Written Word — Content Marketing for Attorneys

In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…


New Survey Shares Insights for B2B Law Firms and Corporate Attorneys

At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…


5 Important Tips for Your Legal Content Strategy

Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…


Chris portraitHow Print Advertising is Still Relevant for Law Firms

In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


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