It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…
Category Archives: Content Marketing & Promotion
Content is the most important asset for your firm. What does your website say about you? Whether you simply want to explain your services, or need to rank in Google, then content will get you there. Below are just a…
So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?
At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.
Is your law firm website lagging behind in Google search rankings? Is a new firm with presumably less experience stealing your thunder? Wondering what you can do to snag page one on SERPs? We’ve got the 411. Read on to find out more.
Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. In this post, Tanya shares 5 common content marketing mistakes and how to avoid them.
A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.
The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.
In a presentation at the UnProgram for the Academy of Florida Elder Law Attorneys, PaperStreet presented a new content strategy called The LAW HUB.
For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?