Attention Attorneys! PaperStreet has decided to host our first webinar. Come join us for our free, live program! For our first webinar, we decided to discuss the topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys.…
Category Archives: Content Marketing & Promotion
Podcast: The Power of the Written Word — Content Marketing for Attorneys
In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
5 Important Tips for Your Legal Content Strategy
Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…
What to Consider for Content Marketing in 2023
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
How Print Advertising is Still Relevant for Law Firms
In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…
Keep Your Web Content Evergreen – 10 Ways to Help (Updated 2023)
Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…
Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)
In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…
Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)
In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…
Content Marketing for Law Firms: A Best Practices Guide (Part 2: Videos and Press Releases)
This is part 2 of our Content Marketing for Law Firms: Best Practices Guide. For part 1 of this series, click here. Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social…
