Category Archives: Content Marketing & Promotion

Pete Boyd portraitDid You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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Adrienne portraitWe Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…

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Amanda portraitYou’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.

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Pete Boyd portraitWhy Is This Young Upstart Law Firm on Page One? [SPOILER] They Have Better Content

Is your law firm website lagging behind in Google search rankings? Is a new firm with presumably less experience stealing your thunder? Wondering what you can do to snag page one on SERPs? We’ve got the 411. Read on to find out more.

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5 Common Content Marketing Mistakes and How to Avoid Them

Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. In this post, Tanya shares 5 common content marketing mistakes and how to avoid them.

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Sally portraitHow to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

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Effective Methods for Promoting Your Law Firm Blog Posts

Everyone has an opinion about the best way to promote new content. The answer can be hairy, considering everyone has different goals. Yet, there are proven ways to gain exposure after you click, “post.”

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How Lawyers Can Take Advantage of Exclusive Web Content

As a lawyer you likely have some interesting cases. The stories of your lawsuits and experiences can be relevant to the general public if they are newsworthy, weird, or exclusive.

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Sally portraitWebinar: How to Get Published in Major Media Outlets

The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.

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Pete Boyd portraitQuoted in the News? Get the Most Out of the Free Press

For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?

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