Category Archives: SEO

Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


A Guide to Law Firm Directories

There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…


Best Practices Guide for On-Page Optimization

On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…


Ashley portraitHow To Get Backlinks For Your Website Using Google Searches

This video provides simple Google searches you can perform to find new link opportunities for your business including directories and sites that accept article submission.


Ashley portraitHow To Conquer Local SEO For Your Law Firm

Most law firms can benefit from establishing a local SEO strategy. If done successfully, you will increase your chances of appearing in search when someone nearby is looking for a lawyer. This means you can expect to rank highly for…


Ashley portraitHow To Manage Online Business Reviews: A Simple Guide

Gaining and managing reviews for your business is a critical component of your online reputation. Although receiving and responding to client feedback can sometimes seem overwhelming and difficult, the process to follow doesn’t need to be complicated. We’ve created a…


David portraitHow to do an Index Request with Google Search Console [Guide]

Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…


Pete Boyd portraitTop 2 SEO Mistakes – Relying and Relaxing

Today’s article is going to be short. It’s an important topic, but brevity is best so that you can easily read and digest the information. Mistake #1 – Relying Solely on SEO for Your Business Do not just rely on…


Ashley portrait4 Types of Attorneys Who Can Benefit From Law Firm Marketing

Many lawyers struggle with choosing the best path to market their law firm and may be unsure if Internet Marketing is really the right fit for them. Every law firm has different needs when it comes to website promotion and…


Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence

With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…


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