Many lawyers struggle with choosing the best path to market their law firm and may be unsure if Internet Marketing is really the right fit for them. Every law firm has different needs when it comes to website promotion and…
Category Archives: SEO
Local SEO Best Practices: 4 Factors for Ranking Locally
If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
What Should Your Law Firm SEO Content Look Like in 2021?
There is little doubt that 2020 changed the world. Many jobs will never be the same and marketing has changed to better reflect our “new normal.” Online advertising and marketing is becoming more and more critical as face-to-face encounters are…
Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence
With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…
Two Confirmed Google Indexing Issues
Just over a week ago, the SEO community felt a shock from Google. There was clearly a disturbance with how our clients’ websites were ranking in Google. Initially several highly valued SEO community leaders mentioned this, as seen in this…
Law Firm SEO Content Writer – Remote
PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. You will tackle challenging work and become part of a growing team in a flexible, remote…
The Post-COVID Economy: What Does It Mean for Legal Marketing?
Don’t Let Your Legal Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your lack…
Guide to Competitor Analysis for SEO
To improve your SEO campaign, it is vital to perform a competitor review to understand what you are up against and what you should focus on to rise higher in rankings. Trying to figure out the next steps to take…
COVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis
Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important. The ultimate goal of all marketing…
Google My Business Reviews Unavailable due to COVID-19
Please note due to COVID-19, Google is currently prioritizing health-related businesses and is temporarily reducing features on Google My Business listings. During this time, Google has suspended the ability to post Google reviews, replies to reviews and Q&A’s. There may…
