Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…
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Google+ is Shutting Down
In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…
› Read MoreSEO and PPC: the Oven and the Microwave
Here we go again. It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…
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3 Actionable Google Analytics Reports to Improve Your Website [Guide]
There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…
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Why Did My Google My Business Listing Get Updated?
You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…
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Google Says Goodbye to Google+
The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…
› Read MoreGet to Know your Visitors Better with Event Tracking and Google Analytics [Guide]
In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…
› Read MoreHow to Fetch as Google [Guide]
Below are the steps on how to use Google Search Console to perform a Fetch as Google. This action prompts Google’s search engine spiders to re-crawl these particular pages so they will be informed about what content has changed. 1.…
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2018 Law Firm Marketing Guide: New Ideas and Best Practices
The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.
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Google’s Featured Snippets: How to Make Your Content Stand out in SERPs
Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”
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