Category Archives: SEO

Podcast: How to Set the Proper Budget for an SEO Campaign

At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO…


Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings

Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP…


Alex portraitThe Power of Partnership: How Communication is Key for Law Firm Internet Marketing Success

Having a strong online presence is essential for law firms when it comes to connecting with potential clients. Within the legal industry, this digital exposure is imperative, as it plays a direct role in determining a firm’s ability to attract…


Alex portraitVirtual Offices and Google: These Two Don’t Mix

Many law firms are looking for cost-effective options for their law office space needs. Virtual offices like Regus (now IWG) and Davinci Virtual are popular because they are easy to set up and affordable. In the world of law firm…


Citations Your Law Firm Needs for 2024

Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to…


David portraitUnderstanding Google Analytics 4: Popular Pages, Traffic & Conversions

In this blog post, we will be covering the basic functions of how to use the latest version of Google Analytics (GA4). We will answer frequently asked questions from our clients that relate to how their website and marketing campaigns…


Alex portraitNow Hiring: SEO Content Associate (Full Time)

*Must be a resident of Colorado, Florida or South Carolina to apply for full-time* *We may accept 1099 freelancers in other states* Job description Are you a writer and trained in SEO? Are you looking to expand your skills to…


SEO Tip for Law Firms: Clean Up Your Backlink Profile

You may be aware that link building is an essential tool to building your website’s authority and ranking higher within Google’s algorithm. What many people are not aware of, however, is that the quality of your backlink profile greatly outweighs…


Podcast Episode: What is SEO and Does Your Law Firm Need It?

Admittedly, our internet marketing team often takes for granted just how much SEO is second nature to us. We certainly know how this approach to marketing will help with law firm marketing, but many of our attorneys do not. In…


Now Hiring: SEO Associate (Filled)

Do you have an interest in SEO & Internet Marketing?  Do you want a career at a 20-year old company that is stable and growing, gives regular raises / bonuses, health care, retirement plans, annual trips, AND works a remote…


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