When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
Category Archives: SEO
A Guide to Law Firm Directories
There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…
Best Practices Guide for On-Page Optimization
On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…
How To Get Backlinks For Your Website Using Google Searches
This video provides simple Google searches you can perform to find new link opportunities for your business including directories and sites that accept article submission.
How To Conquer Local SEO For Your Law Firm
Most law firms can benefit from establishing a local SEO strategy. If done successfully, you will increase your chances of appearing in search when someone nearby is looking for a lawyer. This means you can expect to rank highly for…
How To Manage Online Business Reviews: A Simple Guide
Gaining and managing reviews for your business is a critical component of your online reputation. Although receiving and responding to client feedback can sometimes seem overwhelming and difficult, the process to follow doesn’t need to be complicated. We’ve created a…
How to do an Index Request with Google Search Console [Guide]
Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…
Top 2 SEO Mistakes – Relying and Relaxing
Today’s article is going to be short. It’s an important topic, but brevity is best so that you can easily read and digest the information. Mistake #1 – Relying Solely on SEO for Your Business Do not just rely on…
4 Types of Attorneys Who Can Benefit From Law Firm Marketing
Many lawyers struggle with choosing the best path to market their law firm and may be unsure if Internet Marketing is really the right fit for them. Every law firm has different needs when it comes to website promotion and…
Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence
With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…
