Category Archives: SEO

The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Download Free SEO eBook

We have an exciting new law firm resource to share with you. We have just released a limited edition comprehensive eBook guide, SEO Guidelines and Best Practices for Law Firms.  You can immediately download a free digital version of this…

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Make Clients Fall in Love with Your SEO

Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…

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Google+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…

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SEO and PPC: the Oven and the Microwave

Here we go again.  It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…

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3 Actionable Google Analytics Reports to Improve Your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…

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Why Did My Google My Business Listing Get Updated?

You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…

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Google Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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Get to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…

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How to Fetch as Google [Guide]

Below are the steps on how to use Google Search Console to perform a Fetch as Google. This action prompts Google’s search engine spiders to re-crawl these particular pages so they will be informed about what content has changed. 1.…

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