Category Archives: SEO

Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence

With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…


Alex portraitTwo Confirmed Google Indexing Issues

Just over a week ago, the SEO community felt a shock from Google. There was clearly a disturbance with how our clients’ websites were ranking in Google. Initially several highly valued SEO community leaders mentioned this, as seen in this…


Law Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. You will tackle challenging work and become part of a growing team in a flexible, remote…


The Post-COVID Economy: What Does It Mean for Legal Marketing?

Don’t Let Your Legal Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your lack…


Ashley portraitGuide to Competitor Analysis for SEO

To improve your SEO campaign, it is vital to perform a competitor review to understand what you are up against and what you should focus on to rise higher in rankings. Trying to figure out the next steps to take…


Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…


Ashley portraitGoogle My Business Reviews Unavailable due to COVID-19

Please note due to COVID-19, Google is currently prioritizing health-related businesses and is temporarily reducing features on Google My Business listings. During this time, Google has suspended the ability to post Google reviews, replies to reviews and Q&A’s. There may…


Andrew portrait2020 Best Practices for Law Firm Marketing

We have been creating some of the best law firm websites online since 2001. The big year of 2020 is upon us, so what are some of the best practices for law firm marketing in 2020? Check out the top 130 ideas.


Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…


Pete Boyd portraitDid You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…


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