Category Archives: SEO

Alex portraitLaw Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. I know, not the sexiest of trades. But the copywriting never gets boring and you learn…

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Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…

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Pete Boyd portraitDid You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Pete Boyd portraitDownload Free SEO eBook

Thanks for your interest in the law firm marketing tips presented by PaperStreet. Provide the information below and receive your free download of our SEO Guide. * In exchange for your contact information, you get our eBook for free.  We…

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Make Clients Fall in Love with Your SEO

Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…

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Alex portraitGoogle+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…

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Alex portraitSEO and PPC: the Oven and the Microwave

Here we go again.  It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…

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David portrait3 Actionable Google Analytics Reports to Improve Your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…

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Ashley portraitWhy Did My Google My Business Listing Get Updated?

You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…

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