Category Archives: SEO

Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…

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Ashley portraitGoogle My Business Reviews Unavailable due to COVID-19

Please note due to COVID-19, Google is currently prioritizing health-related businesses and is temporarily reducing features on Google My Business listings. During this time, Google has suspended the ability to post Google reviews, replies to reviews and Q&A’s. There may…

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Andrew portrait2020 Best Practices for Law Firm Marketing

We have been creating some of the best law firm websites online since 2001. The big year of 2020 is upon us, so what are some of the best practices for law firm marketing in 2020? Check out the top 130 ideas.

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Alex portraitLaw Firm SEO Content Writer – Remote

Update: Position Filled PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. I know, not the sexiest of trades. But the copywriting never gets boring…

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Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…

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Pete Boyd portraitDid You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Pete Boyd portraitDownload Free SEO eBook

Thanks for your interest in the law firm marketing tips presented by PaperStreet. Provide the information below and receive your free download of our SEO Guide. * In exchange for your contact information, you get our eBook for free.  We…

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Make Clients Fall in Love with Your SEO

Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…

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Alex portraitGoogle+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…

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