In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…
› Read MoreAuthor Archives: Alex
SEO and PPC: the Oven and the Microwave
Here we go again. It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…
› Read MoreSEO Associate
UPDATE: Position Filled. Job Description PaperStreet is seeking a rock-star SEO Associate. We need someone who wants to learn everything about SEO; knows the web; and can help bring in leads for our clients. In this role, you will assist…
› Read MoreInternet Marketing and the Scientific Method
Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…
› Read MoreSuccess in SEO is More than Rankings and Traffic
SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…
› Read MoreUsing CallRail to track conversions
Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…
› Read MorePaperStreet’s stance on SEO On-page Optimization
To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…
› Read MoreDo You Need an SEO Team? Great Question, Google.
PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…
› Read MoreMultiple Google Algorithm Updates in September
A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…
› Read MoreNew Link Building: Take Your Web Presence to the Next Level
In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming…
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