Author Archives: Alex

Alex portraitTracking Lead Intake and Conversions From Your Law Firm Marketing

The Importance of Tracking Back in the early 1900s, the U.S. retail magnate John Wanamaker once famously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Today, tracking marketing is easy and trouble-free. Numerous…


Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…


Alex portraitHiring an Agency to Take Over Your PPC: What to Expect from Performance

Ramp-Up Time Whether starting from scratch on a new pay-per-click (PPC) endeavor or transitioning an existing account to a new agency, you should expect to see a ramp-up period for performance of up to 90 days. No two agencies are…


Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…


Alex portraitHow to Get Online Reviews for Your Law Firm or Business

Why Reviews are Important Positive reviews are a very important part of your reputation as a business. In addition, they strengthen your SEO efforts and provide the following benefits: Set you apart from your competitors Prove credibility to prospective clients…


Alex portraitGoogle+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…


Alex portraitSEO and PPC: the Oven and the Microwave

Here we go again.  It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…


Alex portraitInternet Marketing and the Scientific Method

Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…


Alex portraitSuccess in SEO is More than Rankings and Traffic

SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…


Alex portraitUsing CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…


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