Author Archives: Alex DiSebastian

Alex DiSebastianUsing CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…

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Alex DiSebastianPaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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Alex DiSebastianDo You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…

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Alex DiSebastianMultiple Google Algorithm Updates in September

A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…

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Alex DiSebastianNew Link Building: Take Your Web Presence to the Next Level

In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming…

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Alex DiSebastianSEO Marketing Case Studies by PaperStreet

Alex explains a few notable SEO marketing case studies so you can understand how excellent partnerships result in great rankings.

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Alex DiSebastianGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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Alex DiSebastianPaperStreet Hiring Content Editor / Writer for SEO Team

PaperStreet is seeking a Content Editor / Writer for the SEO Team. We need someone who is in love with content and equally loves the world of content, SEO and the web.

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Alex DiSebastianChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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Alex DiSebastianThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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