Job Description PaperStreet is seeking a rock-star SEO Associate. We need someone who wants to learn everything about SEO; knows the web; and can help bring in leads for our clients. In this role, you will assist with actual client…
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How to Get Online Reviews for Your Law Firm or Business
Why Reviews are Important Positive reviews are a very important part of your reputation as a business. In addition, they strengthen your SEO efforts and provide the following benefits: Set you apart from your competitors Prove credibility to prospective clients…
› Read MoreGoogle+ is Shutting Down
In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…
› Read MoreSEO and PPC: the Oven and the Microwave
Here we go again. It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…
› Read MoreInternet Marketing and the Scientific Method
Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…
› Read MoreSuccess in SEO is More than Rankings and Traffic
SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…
› Read MoreUsing CallRail to track conversions
Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…
› Read MorePaperStreet’s stance on SEO On-page Optimization
To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…
› Read MoreDo You Need an SEO Team? Great Question, Google.
PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…
› Read MoreMultiple Google Algorithm Updates in September
A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…
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