Just over a week ago, the SEO community felt a shock from Google. There was clearly a disturbance with how our clients’ websites were ranking in Google. Initially several highly valued SEO community leaders mentioned this, as seen in this…
Author Archives: Alex
What We Can Learn About Digital Marketing From Plaintiff Firms
From personal injury cases to consumer protection litigation, plaintiff firms operate in a noisy and competitive market. Billboards, television commercials, and bus benches are still widely used, but a stand out digital presence is no longer optional. A panel of…
COVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis
Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important. The ultimate goal of all marketing…
Hiring an Agency to Take Over Your PPC: What to Expect from Performance
Ramp-Up Time Whether starting from scratch on a new pay-per-click (PPC) endeavor or transitioning an existing account to a new agency, you should expect to see a ramp-up period for performance of up to 90 days. No two agencies are…
SEO Content Associate Role
Update: Position Filled Job Description Support SEO Content Manager and assists all SEO campaigns by determining project’s overall SEO content requirements and execution of these tasks. Organic Content Write SEO content targeting KPI finalized keywords based on guidelines outlined by…
New Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed
New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…
POSITION FILLED: SEO Associate – Now Hiring
THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. Job Description PaperStreet is seeking a rock-star SEO Associate. We need someone who wants to learn everything about SEO; knows the web; and can help bring in leads for our clients. In…
How to Get Online Reviews for Your Law Firm or Business
Why Reviews are Important Positive reviews are a very important part of your reputation as a business. In addition, they strengthen your SEO efforts and provide the following benefits: Set you apart from your competitors Prove credibility to prospective clients…
Google+ is Shutting Down
In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…
SEO and PPC: the Oven and the Microwave
Here we go again. It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…
