Author Archives: Alex DiSebastian

Internet Marketing and the Scientific Method

Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…

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Success in SEO is More than Rankings and Traffic

SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…

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Using CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…

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PaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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Do You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…

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Multiple Google Algorithm Updates in September

A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…

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New Link Building: Take Your Web Presence to the Next Level

In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming…

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SEO Marketing Case Studies by PaperStreet

Alex explains a few notable SEO marketing case studies so you can understand how excellent partnerships result in great rankings.

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Google Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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PaperStreet Hiring Content Editor / Writer for SEO Team

PaperStreet is seeking a Content Editor / Writer for the SEO Team. We need someone who is in love with content and equally loves the world of content, SEO and the web.

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