Author Archives: Alex

Alex portraitThe Power of Partnership: How Communication is Key for Law Firm Internet Marketing Success

Having a strong online presence is essential for law firms when it comes to connecting with potential clients. Within the legal industry, this digital exposure is imperative, as it plays a direct role in determining a firm’s ability to attract…


Alex portraitHow to Identify Spam from Law Firm “Marketing Agencies”

Spam has been around since email was invented. The first spam marketing was bulk lists with the same message.  Now AI is taking over. These messages are a bit more crafty and targeted. They are technically one-to-one emails that are…


Alex portraitVirtual Offices and Google: These Two Don’t Mix

Many law firms are looking for cost-effective options for their law office space needs. Virtual offices like Regus (now IWG) and Davinci Virtual are popular because they are easy to set up and affordable. In the world of law firm…


Alex portraitNow Hiring: SEO Content Associate (Full Time)

*Must be a resident of Colorado, Florida or South Carolina to apply for full-time* *We may accept 1099 freelancers in other states* Job description Are you a writer and trained in SEO? Are you looking to expand your skills to…


Alex portraitTracking Lead Intake and Conversions From Your Law Firm Marketing

The Importance of Tracking Back in the early 1900s, the U.S. retail magnate John Wanamaker once famously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Today, tracking marketing is easy and trouble-free. Numerous…


Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…


Alex portraitHiring an Agency to Take Over Your PPC: What to Expect from Performance

Ramp-Up Time Whether starting from scratch on a new pay-per-click (PPC) endeavor or transitioning an existing account to a new agency, you should expect to see a ramp-up period for performance of up to 90 days. No two agencies are…


Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…


Alex portraitHow to Get Online Reviews for Your Law Firm or Business

Why Reviews are Important Positive reviews are a very important part of your reputation as a business. In addition, they strengthen your SEO efforts and provide the following benefits: Set you apart from your competitors Prove credibility to prospective clients…


Alex portraitGoogle+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…


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