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Law Firm Internet Marketing

Exclusive, Ethical, Proven Internet Marketing Results for Attorneys

At PaperStreet, we specialize in internet marketing strategies tailored specifically for attorneys. With over two decades of experience, we've helped thousands of firms achieve outstanding results in their internet marketing campaigns. Whether you're aiming to enhance your online visibility, attract prospective clients, or elevate your brand, we have the expertise to make it happen. Let us help you improve conversion rates and earn a higher return on investment from your legal marketing campaign.

Law Firm Internet Marketing Strategies

2024 Law Firm Internet Marketing Guide

Here's great article that breaks down the latest trends in internet marketing for law firms. It provides advice for web design, web development, PPC, content, and SEO. So check out our 2024 Best Practices in Law Firm Marketing Guide.

Don't want to read long list of best practice ideas? Then check out our 24 Top Lawyer Marketing Ideas for 2024 (Updated) Also see our specific websites and marketing guides for: Personal Injury, Family, Criminal Defense, Estate Planning & Probate, Business, Bankruptcy, and Intellectual Property Law.

Read Our Law Firm Marketing Guide

Key Benefits of Choosing Paperstreet

  1. We Focus on Results

    We track all impressions, clicks and - most importantly - conversions. Check out some of our Success Stories.

  2. Our Internet Marketing is Cost Effective

    Our SEO and internet marketing campaigns drive targeted traffic and make you money. We can start campaigns for under $1,000. No minimum ad spending is required.

  3. We Handle Everything

    We can set up SEO, Local Search, PPC, Social Media or Newsletter campaigns. We are your one-stop shop and take care of everything for you.


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"We are getting so much more business that they needed to hire more internal help. ”
– Stafford Trail Team

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"Collectively, between all sites, and with both SEO and PPC, we are getting over 1000 conversions a month! Our intake people are definitely seeing a major increase.”
– Searcy Law

Davidow, Davidow, Siegel & Stern logo

"I thank you for all you have done for our firm for the last couple of years! We have been incredibly pleased with your knowledge, creativity and excellent customer service right from the beginning! ”
– Davidow, Davidow, Siegel & Stern

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"Since launching the website, and since effectively setting up these campaigns, there has been an explosion of conversions and traffic to the firm. We continue to be busier than we have ever been and we could not be happier with PaperStreet and all that we are doing. I'm generally a very skeptical guy - especially with some of the things that I have to entrust with others - and not only am I no longer skeptical, it was one the best business decisions I ever made to trust PaperStreet with it ”
– Emmett Irwin from

Our Internet Marketing Services

FAQs About Law Firm Internet Marketing

Digital Marketing for Attorneys

Our attorney online marketing techniques use your website and overall web presence to generate new clients and revenue for your law firm or business. We've specialized in legal web marketing for over 20 years and know how to execute complex, competitive campaigns, as well as deliver results for those on a budget. Learn more about our team.

Pricing & Budget Flexibility

Whether you hire us for a new website, a social media campaign, PPC or SEO campaign, or another service, we offer pricing tiers in order for you to select a plan that stays in your budget. We also offer a la carte services should you want to test the water with our team for a consultation, video, new logo, etc. Many of our clients often sign up for one service and then evolve into us handling more and more of their legal marketing campaigns. We’re confident in our work and we take the time to develop a relationship with all of our clients.

How Do You Market a Law Firm on the Internet?

In the competitive landscape of legal services, a robust internet marketing strategy is imperative. Your website is the core of your web presence. Once you have a website that is visually appealing, mobile-friendly and user-centric you must then extend efforts across various digital channels. These include social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, blog posts, newsletters, and content marketing. Your website should inform and engage visitors, establishing trust and credibility from the outset. By adopting a comprehensive approach, we ensure that your firm receives maximum exposure and attracts the attention of your ideal clients.

What is Internet Marketing for Law Firms?

Our two primary tactics to get more leads is through Law Firm SEO plans and pay-per-click for lawyers. For PPC, we setup ad campaigns to gain traffic by seeing your text ads on top of searches. We always recommend a SEO campaign for long-term success, but to boost your leads we can setup a PPC campaign too. Our detailed pages on SEO and PPC outline our entire process, including pricing, budget and what to expect.

What are Other Ways to Market a Law Firm?

You can also start a content marketing plan. These include producing informative articles to rank well, which is part of SEO. The purpose of SEO is to gain website leads by ranking your firm high in organic searches. We also offer social media assistance, remarketing, email newsletters, and local search. These tactics can amplify your digital marketing. If your website needs help, we can also conduct a website analysis to figure out why it is not ranking or performing.

Do Lawyers Need an Internet Marketing Agency?

As we explain throughout our site: we know the internet marketing strategies that work. From PPC to SEO to local search to press releases, our comprehensive marketing team works to get all of your bases covered. We know you need to rank highly on Google, and we’ll do everything in our power to help you accomplish your goals. We also help you create a strong brand that is marketed across a host of platforms such as social media, your newsletter and more. Obtaining this exposure attracts new clients and is a direct attribution for a great return on investment (and yes, this is also something we track). If your website needs help, then we can also conduct a website analysis to figure out why it is not ranking or not performing. Our suite of services is designed to address the diverse needs of law firms seeking to enhance their online presence.

Effective Lawyer Digital Marketing

Gone are the days when word-of-mouth referrals were sufficient to attract clients in the legal industry. In today's digital era, online marketing plays a pivotal role in shaping consumer behavior. Clients conduct extensive research online before making decisions, making it essential for law firms to maintain a strong digital presence.

At PaperStreet, we have the expertise and track record to ensure that your firm stands out in a crowded marketplace. Whether it's optimizing your website for search engine rankings, managing your social media profiles, or running targeted advertising campaigns, we have the tools and insights to help you succeed.

Choosing the Right Law Firm Digital Marketing Agency

Selecting the right partner for your internet marketing needs can be daunting, especially given the abundance of options available. However, not all agencies are created equal. When evaluating a potential agency for law firms, consider the following:

  • Track Record: Look for agencies with a proven track record of delivering tangible results for their clients.
  • Ethical Practices: Ensure that the agency adheres to ethical marketing practices and avoids tactics that could harm your firm's reputation.
  • Transparency: Seek transparency and honesty in all interactions, from pricing to performance metrics.
  • Client Satisfaction: Gauge client satisfaction by reviewing testimonials and case studies from previous engagements.

We’ve heard the horror stories from our attorney law practices -- tales of lofty promises and no results, cheap tactics and serious penalties, poor commitment and equally poor leads. Mistakes like these can do serious damage and cost your firm money. If potential clients aren’t connecting with you and your website, your business will undoubtedly suffer.

So how do you know who really is the best? It’s actually pretty easy. Look for results. Look for happy, long-term clients. Look for ethical tactics and expert team members. Look for transparency and honesty.

At PaperStreet, we offer all of that and more. We invite you to check out our resources to educate yourself on the basics of web marketing for lawyers and learn more about how we can help you. We pride ourselves on our commitment to excellence and client satisfaction. Our team of digital experts is dedicated to helping your firm achieve its marketing goals while maintaining the highest ethical standards.

What is in a law firm Internet marketing campaign?

A law firm digital marketing campaign typically consists of:

  1. Website Audit - We want to make sure your website is perfect and ready to convert clients.
  2. Content Audit - We review whether you have enough content on the website to support an SEO campaign, along with the advertisements we are going to run to attract interest.
  3. SEO - We almost always optimize the site with a 100+ step checklist that we have created. This includes the basics like title tags, meta descriptions, headlines, on-page optimization, sitemaps, Google Analytics, Webmaster Tools, etc. It also includes link building and content writing campaigns.
  4. PPC - Many clients want results immediately, so we setup a paid ad campaign with AdWords, Bing, and sometimes Facebook. This can drive quality traffic to your website. We can even setup remarketing and call-only campaigns.

How long does a marketing campaign take to start seeing results?

We have had clients see results in as little as a week. Typically, short-term results come with a PPC campaign, where we buy keywords on Google and set up appropriate ads and landing pages. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.

How much does a law firm internet marketing campaign cost?

It varies. We hate being vague, but we have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000 or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $2,000 and $5,000 for a good SEO and PPC campaign. We divide that budget into whatever brings in the most return on investment. Sometimes we focus exclusively on SEO, as PPC bid costs are too high. Sometimes we focus on a content-only campaign, or a social media campaign. Sometimes law firms need leads ASAP, so we set up a PPC campaign to drive traffic immediately.

Can I do my own internet marketing?

We don’t recommend it. At PaperStreet, we handpick our team of lawyer web marketing specialists. We consider ourselves to be experts in our individual niches, and we’re still learning more every day. With Google’s guidelines constantly changing and websites steadily evolving, there is so much to know, and it takes a lot of time to truly master. A free online marketing course or an affinity for social media just won’t cut it, especially in such a competitive market. If you can’t keep up with your competitors (who are probably working with a lawyer online marketing company, FYI), you’re going to be losing clients and losing revenue in the long run.

Do you work with firms of all sizes?

Yes. We have worked with AMLAW 100 firms as well as solo practitioners. While our typical firms range from 5 to 25 attorneys though, we have plenty of solos who need our assistance and large firms who need marketing help.

Do you work exclusively with our firm?

Yes, we work exclusively with your law firm. We believe that you get the best results for a law firm by concentrating on their firm only. We take on one firm per practice area and geographic area. Many competitors work with firms in the same city; and often the same building. That is a conflict of interest. Call us to see if we can currently take your firm on as a client.

Do you handle everything connected to law firm digital marketing?

Yes. We can help with everything related to attorney web marketing. This includes: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your firm's assistance in how you want to brand the firm and goals. We also need approval at key stages. But we can take care of everything else.

Will I have control over my website?

Yes, of course. At the end of the day, the website we create for you is yours. We just make sure it looks nice, runs smoothly and yields the results that you need. We love when our clients take a hands-on approach to their firm, and we’ll make sure that you are a part of every decision we make. However, in the same breath, if you want a more “set it and forget it” approach, we’re fine with that, too. We’ll match your desired level of involvement and make sure you still feel like you have control over your online presence.

What is SEO? Why do lawyer marketing campaigns need it?

SEO, or search engine optimization, is the backbone of digital marketing. It’s the science behind making your website rank in Google’s search results for the keywords and search terms that will bring you the most clients. If done well, you’ll show up on the first page. If done poorly, you’ll be buried under your competition. There is a lot that goes into SEO being done “well.” This includes link building, keyword research, custom content, on-page optimization, title tags, meta descriptions, social media and more. To learn more, head over to our law firm SEO page.

You need SEO for any successful business. Google doesn’t like poorly optimized or un-optimized websites, and your rankings will reflect that. If you don’t show up in the SERPs, you might as well not exist to potential clients. Not many people are going to click through 10 pages of results to find the perfect law firm for them. They’re going to focus on the first page, and that’s where we want you to be.

What are backlinks and why do I need them?

Backlinks are links throughout cyberspace that point back to your website. The more high-quality backlinks you build, the more online authority your website has, and that means Google will reward you with better rankings.

The "high-quality" part is important here. It’s completely possible to build a backlink catalog of spammy directories and paid links, but those aren’t going to lead to the results that you want and need for a successful law firm. At PaperStreet, we focus on what will work for you in the long run. We don’t care about getting the fastest, most immediate results if they aren’t going to last, or worse, get you penalized. Some examples of high-quality links include local listings, testimonials, reviews, social media, blogs, seminars and more.

What are search engine “spiders” and how do they “crawl” websites?

"Spiders" are software programs or “bots” that search engines like Google use to easily visit, view and index the billions of websites that exist on the internet today. In order to be added to Google’s search engine index, you want your website to be as easily crawlable as possible. This means it needs to be coded well, submitted and updated regularly, and structured in a way that makes sense to humans and bots alike.

How do social media and newsletters help my law firm?

There’s no technical mumbo jumbo here. Social media and newsletters lead to better user engagement. People love to interact with their favorite businesses and brands online, and they like to feel included. Posting an update on Facebook or keeping in touch with a monthly newsletter is a great way to get past and potential clients to interact with you and build your online community. It establishes trustworthiness, and it can even lead to increased traffic and conversions to your website.

What should I do next?

We offer free reviews of your current internet marketing campaign. Give us a call at 954-523-2181 to discuss and learn how PaperStreet can help you!

Our Law Firm Internet Marketing Articles & Resources


"I have seen tremendous results from the site. From the small investment I made to have the site built, I have more than tripled that money from new criminal matters in the last six weeks. I average three new calls, five email inquiries and one new case per week."

Other Law Firm Internet Marketing Services


SEO (Search Engine Optimization)

We have over 100 firms and attorneys ranked on the first page of Google in all areas of practice. Find out what we can do for you.


Keyword Research

Read more information on what is Keyword Research.

Technical Website Review

We will audit your website and ensure that it is up-to-speed.


Pay Per Click

Improve leads. Decrease costs. We can give you more exposure by creating Google and Bing Pay-Per-Click campaigns.


Content Marketing

Take advantage of the benefits of content marketing and expand your business reach.


Social Media Marketing

Build a web presence by incorporating social networking into your daily practice.


Video Marketing

Our professional videographers produce, script, shoot and edit custom videos.


Attorney Podcast Services

Gain Potential Clients and Brand Recognition.

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Keeping 2,000+ clients happy since 2001.

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    You Will Love Your Design

    We design to please you and your clients

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    24-hour turnaround edits during business hours

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    Free Education

    We provide knowledge to help you expand

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    No Hidden Charges

    We quote flat-rate projects

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    Own Your Site

    No strings attached

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    SEO, PPC, Content + Design = Clients

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