Law Firm Digital Marketing
Successful Digital Marketing Campaigns
For 20+ years, we have helped 2,000+ law firms create successful internet marketing campaigns. Learn how we help law firms receive several hundred leads per month from their target audience.
Our Marketing Promises
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Access to Your Analytics
We track all impressions, clicks and - most importantly - conversions.
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Know the Cost with our Flat Rates
We have monthly goals and an outline of what tasks need to happen, so you always know the associated cost.
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Helping You, Not Your Competition
We only work with one client per practice area per location.
How We Help Your Website Rank
Our two primary tactics to get more leads is through a dedicated SEO plan or pay-per-click, or a combination of both. We will identify a list of keywords that are important to you and then write content to target those keywords. The content writing, combined with monthly technical updates and back link generation, help move core practice area pages higher up in search results so they get more clicks.
PPC works differently then SEO. It’s a paid advertising program. PaperStreet will setup ad campaigns that place your text ads on top of searches. The ideal placement generates additional clicks.
So, which one is right for you? We always recommend a SEO campaign for long-term success, but to boost your leads – or to target something temporary, trending or super niche – we can setup a PPC campaign.
Marketing Strategies By Practice Area
Our comprehensive guide on internet marketing breaks down the latest trends for lawyers. It provides advice for web design, web development, PPC, content, and SEO. Alternatively, explore our marketing guides and top web designs tailored for various legal practice areas. The type of law you practice directly shapes our approach to your marketing strategy.
17,130+ Conversions for South Florida Personal Injury Attorneys
In the competitive legal landscape, Searcy Denney recognized the need to enhance their online visibility and attract more clients. With clear marketing goals in mind, they turned to our legal marketing experts to develop a robust marketing strategy. This case study outlines the digital marketing efforts employed, focusing on search engine marketing and competitive marketing techniques, which ultimately resulted in a significant increase in online leads each year for a total of 17,130+ leads over five years. By leveraging our expertise and targeted approach, we successfully elevated their digital footprint and drove substantial growth in their client base.
FAQs About Digital Marketing for Attorneys
- Website Optimization: We audit and improve your website for SEO and conversions.
- SEO: We implement a detailed SEO strategy, including on-page optimization, link building, and content creation.
- PPC: We run targeted paid ad campaigns on Google, Bing, and Facebook to drive traffic and leads.
- Additional Services: We can also provide content marketing, social media management, and other marketing tactics.
We have had clients see results in as little as a week. Typically, short-term results come with a PPC campaign. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.
It varies. We hate being vague, but we have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000 or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $2,000 and $5,000 for a good SEO and PPC campaign.
Yes. We have worked with AMLAW 100 firms as well as solo practitioners. While our typical firms range from 5 to 25 attorneys though, we have plenty of solos who need our assistance and large firms who need marketing help.
Yes, we work exclusively with your law firm. We believe that you get the best results for a firm by concentrating on their firm only. We take on one firm per practice area and geographic area. Many competitors work with firms in the same city; and often the same building. That is a conflict of interest, and not what we do at this digital marketing agency.
Yes! We can help with everything related to web marketing including: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your firm’s assistance in how you want to brand the firm and goals, as well as defining and telling us about your target audience. We also need approval at key stages. But we can take care of everything else.
Backlinks are links that point back to your website. The more high-quality backlinks you build, the more online authority your website has, and that means Google will reward you with better rankings. The “high-quality” part is important here. It’s completely possible to build a backlink catalog of spammy directories and paid links, but those aren’t going to lead to the results that you want and need for a successful marketing effort.
Social media and newsletters lead to better user engagement with a prospective client. People love to interact with their favorite businesses and brands online, and they like to feel included. Posting an update on Facebook or keeping in touch with a monthly newsletter is a great way to get past and potential clients to interact with you and build your online community. It establishes trustworthiness, and it can even lead to increased traffic and conversions to your website.
Yes and no. If you are short on time and don’t have the knowledge, then you do need help. If you know how to effectively market your firm, then you can do this yourself. Our attorney online marketing techniques use your website and overall web presence to generate new potential clients and revenue for your business. We’ve specialized in legal web marketing for attorneys over 20 years and know how to execute complex, competitive campaigns, as well as deliver results for those on a budget. Learn more about our team.
We firmly believe in SEO and PPC. Your firm should have a full SEO campaign to rank high and a PPC campaign to bolster your rankings. This way you have two listings on page one in Google.
A law firm in a non-competitive area should spend about 3% of your revenue. In a competitive area, you may need to spend up to 8% of your revenue.
Yes. We have an excellent resource about email marketing and email newsletters for lawyers.
Experts in Digital Marketing
PaperStreet has an experienced internet marketing team who can help define your target audience and grow your firm.
Contact Us TodayOur Marketing Articles
SEO Basics
- What is a Title Tag and Meta Description?
- Success in SEO is More than Rankings and Traffic
- 10 SEO Mistakes to Avoid in a Post-Covid World
SEO Partnership
- Questions to Ask Before You Start an SEO Campaign
- Questions to Ask Any SEO Firm and PaperStreet Answers
- SEO is a Partnership: You, Us and Google
Mobile SEO Tips
- Mobile Search Redirects – Deliver as Promised
- Mobile SEO Penalties. Do you Redirect Properly?
- Google’s Second Mobile-Friendly Algorithm Boost has Gone Live!
SEO Specific Recommendations
- SEO Plugins for WordPress® You Should Be Using
- Phone Inquiry Logging: How to Track New Client Phone Calls
- 2024 Update: The Different Types of Home Page Content
Content Marketing
Pay Per Click
- How to Stay Competitive with Your Law Firm’s Paid Ad Campaign
- The Biggest PPC Mistakes Law Firms Make
- Pay-Per-Click Frequently Asked Questions
Local Service Ads (LSA)
- The Basics of Social Media for Businesses
- The Best Websites to Spark Ideas for Social Media Posts
- How to Create a Unique Facebook URL
Google Analytics
- How to Setup and Install Google Analytics on Your Website
- How to Sync your Webmaster Tools SSL Website Property with Your Google Analytics
- Five Awesome Features of Google Webmaster Tools for Beginners
Link Building, Maps & Directories
- How Do I Update My Address On Google?
- Can I List My Business on Google Maps Using a Virtual Office?
- Directory Evaluation Checklist for Law Firms & Legal Marketing