Law Firm Internet Marketing

Growing 2,000+ Law Firms in 20+ Years via Better Leads.

We specialize in digital marketing for law firms. For 20 years now, we have helped over 100 firms with their online campaigns. Some of our clients receive several hundred leads per month from a combined web marketing approach of having an informative website, top search rankings, a PPC campaign for additional exposure, a newsletter campaign, videos and content marketing.

 

Image depicts a website homepage for Searcy Law, a personal injury law firm. The banner features a woman hugging a child with the text "Justice for real families" and contact information including a phone number.

2024 Law Firm Internet Marketing Guide

Our ultimate guide breaks down the latest trends in internet marketing for law firms. It provides advice for web design, web development, PPC, content, and SEO. Check out our 2024 Best Practices in Law Firm Marketing Guide.

Don’t want to read long list of best practice ideas? Then check out our Top Lawyer Marketing Ideas for 2024.

Also see our specific websites and marketing guides for: Personal InjuryFamilyCriminal DefenseEstate Planning & ProbateBusinessBankruptcy, and Intellectual Property Law.

A 30-day line graph shows SERP volatility levels from low to very high. The x-axis displays dates from September 7 to October 7, while the y-axis represents volatility levels from low to very high.
  • 1

    We Focus on Results

    We track all impressions, clicks and - most importantly - conversions. Check out some of our Success Stories.

  • 2

    Our Internet Marketing is Cost Effective

    Our SEO and law firm internet marketing campaigns drive targeted traffic and make you money.

  • 3

    We Handle Everything

    We can set up SEO, Local Search, PPC, Social Media, Content Marketing, or Newsletter campaigns. We are your one-stop shop and take care of everything for you.

Internet, Web, Digital and Online Marketing Overview

We still believe that your website is the core of your web presence. It needs to be beautiful. It needs to be mobile friendly (i.e. responsive). It needs to be easy to read. Sure, social media, SEO, PPC, newsletters, and content are all part of that web presence, but you need to start with a great website. Create a website that informs your clients. Create a brand that potential clients trust. Create content that engages users and that people want to share.

Our Web Marketing Services

airhorn icon

Law Firm SEO

Achieve top-ranked search results across all practice areas with our tailored SEO strategies. Learn more.

Analytics with target and arrow in center icon

Pay Per Click

Increase your website’s visibility through targeted PPC and banner advertising campaigns. Learn more.

Web screen with cursor icon

Google Ads

We have helped law firms manage millions of dollars of ad spending. Learn more.

Man in center with laptop and three men above linking icon

Social Media

Expand your client base and amplify your brand presence on popular social media platforms. Learn more.

Computer screen with landscape image featuring mountains and sun with a heart in the corner icon

Email Newsletters

Stay connected with your clients and nurture long-term relationships through engaging newsletters. Learn more.

Man holding book icon

Content Marketing

Establish your firm as an industry leader through the publication of authoritative content. Learn more.

About Law Firm Internet Marketing

SEO?  PPC?  Both?

Our two primary tactics to get more leads is through Law Firm SEO plans and pay-per-click for lawyers. We also offer remarketing plans too. SEO’s goal is to gain website leads by ranking your firm high in organic searches. For PPC, we setup ad campaigns to gain traffic by seeing your text ads on top of searches. We always recommend a SEO campaign for long-term success, but to boost your leads we can setup a PPC campaign too. Our detailed pages on SEO and PPC outline our entire process, including pricing, budget and what to expect.

Other Digital Marketing Tactics

We also offer social media assistance, remarketing, email newsletters, and local search. These tactics can amplify your digital marketing campaign. If your website needs help, we can also conduct a website analysis to figure out why it is not ranking or performing.

Digital Marketing Strategy for Attorneys

Our attorney online marketing techniques use your website and overall web presence to generate new clients and revenue for your law firm or business. We’ve specialized in legal web marketing for over 20 years and know how to execute complex, competitive campaigns, as well as deliver results for those on a budget. Learn more about our team.

Pricing & Budget Flexibility

Whether you hire us for a new website, a social media campaign, PPC or SEO campaign, or another service, we offer pricing tiers in order for you to select a plan that stays in your budget. We also offer a la carte services should you want to test the water with our team for a consultation, video, new logo, etc. Many of our clients often sign up for one service and then evolve into us handling more and more of their legal marketing campaigns. We’re confident in our work and we take the time to develop a relationship with all of our clients.

Effective Online Marketing for Lawyers

The way people connect with businesses has changed. Before the days of the internet, we relied mainly on word-of-mouth to find an attorney. If you were separating from your spouse, chances are a colleague or family member knew the perfect divorce lawyer for you, and you would take their recommendation at face value. But now, online marketing has changed the landscape. While word-of-mouth is still very real and very important, we often take matters into our own hands. We’ll research even the most glowing referrals, and, more often than not, we’ll seek out businesses on our own by searching for them online.

That’s where PaperStreet comes in. Will your firm show up on the first page of Google when potential clients are searching for a lawyer? Will your ads catch their attention? Will your website draw them in and convince them to set up a consultation? Our online marketing specialists have the skills, knowledge and proven results to make sure your website meets the recipe for online success.

How do you market a law firm on the internet?

In the competitive landscape of legal industry services, a robust internet marketing strategy is imperative. Your website is the core of your web presence. Once you have a website that is visually appealing, mobile-friendly and user-centric you must then extend efforts across various digital channels. These include social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, blog posts, newsletters, and content marketing. Your website should inform and engage visitors, establishing trust and credibility from the outset. By adopting a comprehensive approach, we ensure that your firm receives maximum exposure and attracts the attention of your ideal potential clients.

What is Internet Marketing for Law Firms?

Our two primary tactics to get more leads is through Law Firm SEO plans and pay-per-click for lawyers. For PPC, we setup ad campaigns to gain traffic by seeing your text ads on top of searches. We always recommend a SEO campaign for long-term success, but to boost your leads we can setup a PPC campaign too. Our detailed pages on SEO and PPC outline our entire process, including pricing, budget and what to expect.

What are Other Ways to Market a Law Firm?

You can also start a content marketing plan. These include producing informative articles to rank well, which is part of SEO. The purpose of SEO is to gain website leads by ranking your firm high in organic searches. We also offer social media assistance, remarketing, email marketing campaign, newsletters, and local search. These tactics can amplify your digital marketing strategy. If your website needs help, we can also conduct a website analysis to figure out why it is not ranking or performing.

Do Lawyers Need an Internet Marketing Agency?

As we explain throughout our site: we know the internet marketing strategies that work. From PPC to SEO to local search to press releases, our comprehensive marketing team works to get all of your bases covered. We know you need to rank highly on Google, and we’ll do everything in our power to help you accomplish your goals. We also help you create a strong brand that is marketed across a host of platforms such as social media, your newsletter and more. Obtaining this exposure attracts new clients and is a direct attribution for a great return on investment (and yes, this is also something we track). If your website needs help, then we can also conduct a website analysis to figure out why it is not ranking or not performing. Our suite of services is designed to address the diverse needs of law firms seeking to enhance their online presence.

Effective Lawyer Digital Marketing Strategy

Gone are the days when word-of-mouth referrals were sufficient to attract potential clients in the legal industry. In today’s digital era, online marketing plays a pivotal role in shaping consumer behavior. Clients conduct extensive research online before making decisions, making it essential for law firms to maintain a strong digital presence.

At PaperStreet, we have the expertise and track record to ensure that your firm stands out in a crowded marketplace. Whether it’s optimizing your website for search engine rankings, managing your social media profiles, creating email marketing campaigns, or running targeted advertising campaigns, we have the tools and insights to help you succeed.

Choosing the Right Web Marketing Company

Finding the right team to handle online marketing for your firm can be tough. The legal industry is one of the most competitive markets around, so there’s no doubt that the internet is flooded with Web marketing companies vying for your business and claiming to be “the best of the best.” Unfortunately, not everyone can be trusted.

We’ve heard the horror stories from our clients — tales of lofty promises and no results, cheap tactics and serious penalties, poor commitment and equally poor leads. Mistakes like these can do serious damage and cost your firm money. If potential clients aren’t connecting with you and your website, your business will undoubtedly suffer.

So how do you know who really is the best? It’s actually pretty easy. Look for results. Look for happy, long-term clients. Look for ethical tactics and expert team members. Look for transparency and honesty. At PaperStreet, we offer all of that and more. We invite you to check out our resources — including our videos and personally written blog posts — to educate yourself on the basics of Web marketing for lawyers and learn more about how we can help you.

Selecting the right partner for your internet marketing needs can be daunting, especially given the abundance of options available. However, not all agencies are created equal. When evaluating a potential agency for law firms, consider the following:

  • Track Record: Look for agencies with a proven track record of delivering tangible results for their potential clients.
  • Ethical Practices: Ensure that the agency adheres to ethical marketing practices and avoids tactics that could harm your firm’s reputation.
  • Transparency: Seek transparency and honesty in all interactions, from pricing to performance metrics.
  • Client Satisfaction: Gauge client satisfaction by reviewing testimonials and case studies from previous engagements.

We’ve heard the horror stories from our attorney law practices — tales of lofty promises and no results, cheap tactics and serious penalties, poor commitment and equally poor leads. Mistakes like these can do serious damage and cost your firm money. If potential clients aren’t connecting with you and your website, your business will undoubtedly suffer.

So how do you know who really is the best? It’s actually pretty easy. Look for results. Look for happy, long-term clients. Look for ethical tactics and expert team members. Look for transparency and honesty.

At PaperStreet, we offer all of that and more. We invite you to check out our resources to educate yourself on the basics of web marketing for lawyers and learn more about how we can help you. We pride ourselves on our commitment to excellence and client satisfaction. Our team of digital experts is dedicated to helping your firm achieve its marketing goals while maintaining the highest ethical standards.

Law Firm Internet Marketing Strategies

What is in a law firm Internet marketing campaign?

A law firm digital marketing campaign typically consists of:

  • Website Audit – We want to make sure your website is perfect and ready to convert clients.
  • Content Audit – We review whether you have enough content on the website to support an SEO campaign, along with the advertisements we are going to run to attract interest.
  • SEO – As an SEO Agency, we always optimize the site with a 100+ step checklist that we have created. This includes the basics like title tags, meta descriptions, headlines, on-page optimization, sitemaps, Google Analytics, Webmaster Tools, etc. It also includes link building and content writing campaigns.
  • PPC – Many clients want results immediately, so we setup a paid ad campaign with AdWords, Bing, and sometimes Facebook. This can drive quality traffic to your website. We can even setup remarketing and call-only campaigns.
How long does a marketing campaign take to start seeing results?

We have had clients see results in as little as a week. Typically, short-term results come with a PPC campaign, where we buy keywords on Google and set up appropriate ads and landing pages. For a proper SEO campaign, it can take 30 to 90 days to start seeing success, depending on what needs to be done to get the site into the rankings.

How much does a law firm internet marketing campaign cost?

It varies. We hate being vague, but we have campaigns to fit all budgets. We have some clients who spend only $500 per month and receive solid leads. We also have clients who collectively spend $10,000 or more, for all their online advertising (including ad costs to Google, Facebook, Bing, etc). Most of our clients will spend between $2,000 and $5,000 for a good SEO and PPC campaign. We divide that budget into whatever brings in the most return on investment. Sometimes we focus exclusively on SEO, as PPC bid costs are too high. Sometimes we focus on a content-only campaign, or a social media campaign. Sometimes law firms need leads ASAP, so we set up a PPC campaign to drive traffic immediately.

Can I do my own internet marketing?

We don’t recommend it. At PaperStreet, we handpick our team of lawyer web marketing specialists. We consider ourselves to be experts in our individual niches, and we’re still learning more every day. With Google’s guidelines constantly changing and websites steadily evolving, there is so much to know, and it takes a lot of time to truly master. A free online marketing course or an affinity for social media just won’t cut it, especially in such a competitive market. If you can’t keep up with your competitors (who are probably working with a lawyer online marketing company, FYI), you’re going to be losing clients and losing revenue in the long run.

Do you work with firms of all sizes?

Yes. We have worked with AMLAW 100 firms as well as solo practitioners. While our typical firms range from 5 to 25 attorneys though, we have plenty of solos who need our assistance and large firms who need marketing help.

Do you work exclusively with our firm?

Yes, we work exclusively with your law firm. We believe that you get the best results for a law firm by concentrating on their firm only. We take on one firm per practice area and geographic area. Many competitors work with firms in the same city; and often the same building. That is a conflict of interest. Call us to see if we can currently take your firm on as a client.

Do you handle everything as a law firm digital marketing agency?

Yes. We can help with everything related to attorney web marketing. This includes: SEO, PPC, newsletters, social, videos, content marketing and more. We do need your firm’s assistance in how you want to brand the firm and goals. We also need approval at key stages. But we can take care of everything else.

Will I have control over my website?

Yes, of course. At the end of the day, the website we create for you is yours. We just make sure it looks nice, runs smoothly and yields the results that you need. We love when our clients take a hands-on approach to their firm, and we’ll make sure that you are a part of every decision we make. However, in the same breath, if you want a more “set it and forget it” approach, we’re fine with that, too. We’ll match your desired level of involvement and make sure you still feel like you have control over your online presence.

What is SEO for legal services? Why do lawyer marketing campaigns need it?

SEO, or search engine optimization, is the backbone of law firm digital marketing services. It’s the science behind making your website rank in Google’s search results for the keywords and organic search terms, and organic traffic, that will bring you the most prospective clients. If done well, you’ll show up on the first page. If done poorly, you’ll be buried under your competition. There is a lot that goes into SEO being done “well.” This includes link building, keyword research, custom content, on-page optimization, title tags, meta descriptions, social media and more. To learn more, head over to our law firm SEO page.

You need SEO for any successful business. Google doesn’t like poorly optimized or un-optimized websites, and your rankings will reflect that. If you don’t show up in the SERPs, you might as well not exist to potential clients. Not many people are going to click through 10 pages of results to find the perfect law firm for them. They’re going to focus on the first page, and that’s where we want you to be.

What are backlinks and why do I need them?

Backlinks are links throughout cyberspace that point back to your website. The more high-quality backlinks you build, the more online authority your website has, and that means Google will reward you with better rankings.

The “high-quality” part is important here. It’s completely possible to build a backlink catalog of spammy directories and paid links, but those aren’t going to lead to the results that you want and need for a successful law firm. At PaperStreet, we focus on what will work for you in the long run. We don’t care about getting the fastest, most immediate results if they aren’t going to last, or worse, get you penalized. Some examples of high-quality links include local listings, testimonials, reviews, social media, blogs, seminars and more.

What are search engine spiders and indexes and how do they “crawl” websites?

Search engine spiders or bots are software programs that search engines like Google use to easily visit, view and index the billions of websites that exist on the internet today. In order to be added to Google’s search engine index, you want your website to be as easily crawlable as possible. This means it needs to be coded well, submitted and updated regularly, and structured in a way that makes sense to humans and bots alike.

How do social media and newsletters help my law firm?

There’s no technical mumbo jumbo here. Social media and newsletters lead to better user engagement. People love to interact with their favorite businesses and brands online, and they like to feel included. Posting an update on Facebook or keeping in touch with a monthly newsletter is a great way to get past and potential clients to interact with you and build your online community. It establishes trustworthiness, and it can even lead to increased traffic and conversions to your website.

Who do you work with for your digital marketing services?

We work with all types of law firms and their legal services, including Personal Injury lawyers, Antitrust, Appellate Litigation, Banking & Financial Services, Bankruptcy/Restructuring, Clean Tech/Renewable Energy, Emerging Companies & Venture Capital, Energy, Oil, & Gas, Environmental Law, General Commercial Litigation, General Corporate Practice, Health Care, Intellectual Property, International, IP Specialty, Labor & Employment, Litigation Specialty, M&A (Merger & Acquisition), Media, Entertainment, & Sports, Privacy & Data Security, Private Equity, Products Liability, Project Finance, Real Estate, Securities/Capital Markets, Securities Litigation, Tax, White Collar Defense & Internal Investigations and more. Whew! We have worked with termite lawyers even!

Internet Marketing for Law Firms

PaperStreet has an experienced and talented internet marketing team who can help grow your business online.

Contact Us Today

What Our Clients Say

really happy
Stars

We’ve been really happy with the website, SEO and management of the website. You folks are a professional crew.

Malek and Malek
your team is incredible!
Stars

I have to say, your team is incredible! The promptness and efficiency of the work is so appreciated and commendable. Thank you so much!

Stephen M. Proudfoot -
impressed with the results
Stars

... thanks to you and your SEO team ... I am impressed with the results as my website is moving up so quickly in the Google rankings ..

Lippencott

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
2
Same-Day Support 24-hour turnaround edits during business hours
3
Free Education We provide knowledge to help you expand
4
No Hidden Charges We quote flat-rate projects
5
Own Your Site No strings attached
6
We Create Results SEO, PPC, content + design = clients
7
We Make Life Easier One agency for web, branding and marketing