Content Blogging by PaperStreet
Blogging is one of the most cost-effective and powerful ways to market your law firm. Organizations that blog on a regular basis attract an average of 55% more visitors to their site, receive 97% more links and gain 67% more leads than those that do not blog. PaperStreet offers a variety of blogging packages ranging from two to 12+ posts per month. Our bloggers are attorneys with extensive experience writing for law firms. Our blog posts are optimized for search and customized to your practice area and geographic market. Best of all, they are turnkey, from topic conception through writing and posting, meaning busy attorneys don’t have to worry about continually creating content.
Our law firm blogging services include the following:
- Topic Development – We research and present topics that relate to your practice areas. Once you approve the topic, we write the post.
- Research – We research all posts in order to cover the latest information.
- Writing – We aim for a length of 500 to 700 words (ideal from an SEO perspective).
- Optimization – We weave in keywords and structure the page in a manner that will promote page views.
- Title Tags and Meta Descriptions - We write title tags and meta descriptions for each page.
- Summary – We summarize your post so that you can easily add the summary to your social media accounts and link back to the post.
- Edit – We include one edit if you are not entirely happy with the post.
- Posting – Once the posts are approved, we upload them to your blog platform.
As a best practice, we recommend posting daily or at least two to three times per week. However, we can structure our blogging packages to fit any budget.
We also offer ebook services in which we write and package a blog series into an online mini-book which you can offer as a free content download on your site. If you are an SEO client, our blog team works closely with our SEO team to ensure that your monthly blogs are supporting your SEO campaign and keywords.
Contact us today to learn more about our attorney blogging services.
PaperStreet Blogging Process
Below is an overview of our five-step blogging process. If you prefer a more hands off, turnkey approach, you can waive topic and blog approval.
1. Approve Article Topics
We brainstorm and send topic ideas for your approval in monthly or bi-monthly batches. Topic ideas will:
- Propose a title for the article
- List the keyword phrase to be targeted
- Outline the angle we plan to take
2. Write Content
We assign a dedicated writer to your account. After the blogs are drafted, all blogs are edited by our Blog Editor and forwarded to you for review.
3. Review Posts & Provide Approval or Feedback
You review the content in Microsoft Word and provide approval. If you have changes, you can redline your revisions.
4. Edit Content
We include one round of editing with all our blog posts. We will incorporate your edits and comments and send the final version for approval.
5. Post Content
We will post the content to your website unless you prefer to post it yourself.
We do everything we can to make the process as easy for you as possible. If you are interested in enhancing your site through regular blogging, contact us today to learn more about our law firm blog packages and blogging for businesses.
Blogging Case Studies
Global Corporation Consulting Firm Stays Current with Trends
Mithras Investments, LLC
PaperStreet's monthly blogging services help the firm maintain an updated web presence and contribute to conversations about trending industry news.
Probate & Family Law Firm Ranks High on Google Map Pack
Nordhaus Walpole, a family and probate law firm with offices in McKinney and Frisco, Texas.
The firm was interested in increasing client outreach to individuals seeking answers to questions about family law and probate law. PaperStreet crafted thought-provoking blogs and content that helped place the client on the first page of Google and high in the map pack for McKinney probate lawyers.
Top Rankings for Florida Personal Injury Firm
Powell, Powell & Powell, a family-run law firm in Crestview, Florida that handles personal injury cases.
The firm sits in the top spot for Crestview auto accident attorneys on Google thanks to useful articles, information and resources for current and potential clients.
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