Content Writing

Law Firm Content Marketing
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Content Marketing for Law Firms

Recent years have brought a paradigm shift in the way law firms market their services and share information. Publishing useful and engaging content, connecting with key audiences on social media and demonstrating your knowledge through blog posts, videos and other media are replacing old-school law firm marketing methods.

Our content marketing team includes former practicing attorneys who have a unique insight into the legal market and knowledge of the latest web-writing and SEO best practices. Let us help you grow your audience, establish online authority, increase brand awareness and boost traffic, leads and conversions.

How PaperStreet Can Help

An effective content marketing strategy is essential to internet marketing success. We can assist with all facets of law firm content marketing, including:

  • Content Strategy
  • Website Content
  • Press Releases
  • Blogging
  • Social Media Campaigns
  • Branding
  • Newsletters
  • Content Downloads
  • Whitepapers
  • Site Architecture
  • Usability Planning
  • Marketing Materials
  • Videos
  • E-Books

Key Benefits

  1. Results-Driven

    An effective content marketing campaign can help boost traffic to your site, raise search rankings, generate leads and increase conversions.

  2. Attorney-Written

    Our Content Director and writers are J.D.’s with inside knowledge of the legal market.

  3. Turnkey

    Our team conceives and executes your content strategy so you can focus on the business of practicing law.

Clients Love Us


"The most valuable service Paperstreet has provided me is the peace of mind I experience when I put my projects in their hands. I trust this company like no other and have been extremely impressed by how professional, organized and attentive they have been to my needs. Their work has won my website multiple awards and I experience nothing but joy when I look at the website. They even provided free audit and services after launching the website and I continue to work with them for my SEO and other web service needs. I could not recommend this company enough. They are truly the best at what they do."

Let PaperStreet help you develop a custom law firm content marketing strategy. Contact Us Today

Case Studies

Wall Street Law Firm Drives Traffic through Client-Centric Content

Zamansky LLC

Firm: Zamansky & Associates, a trend-setting law firm in the heart of Wall Street focusing on securities fraud and financial services arbitration.

Challenge: Zamansky & Associates wanted to create a site that would attract prospective clients who have lost money from stocks, bonds and other financial products as a result of broker fraud, negligence and other misconduct. In particular, the firm wanted to:

  • Portray the firm as leaders in the field of securities arbitration and thought leaders regarding financial markets and protecting the legal rights of investors;
  • Engage users to contact and retain the firm to represent them in FINRA arbitrations, litigation or class action suits;
  • Appeal to diverse target markets, from the “mom and pop” securities customer in the heartland to the high-net-worth investor in New York;
  • Showcase the firm’s extensive list of ongoing investigations;
  • Increase the website’s search rankings.

Solution: PaperStreet created client-centric content that helps establish the firm as a thought leader in their practice niche. This was accomplished through:

  • Web-friendly, engaging content that integrates videos, photos, graphics and text;
  • Well-optimized pages that employ cutting-edge SEO best practices.
  • Content that addresses the issues and questions of their target readership to engage readers and drive traffic.

Lesson Learned: Focusing on the needs of the reader – through blogs, videos, press releases and articles – will boost site traffic and generate more leads.

Aerospace Company Showcases Unique Product Offerings Through Compelling Content and Imagery

GA Telesis

Firm: GA Telesis, a global aerospace company serving the world’s largest financial institutions and airlines operating around the globe.

Challenge: GA Telesis wanted a show-stopping site that would update their image and convey the story of their rapid growth, comprehensive approach and unique services. Client goals included:

  • Catering to diverse target markets, including airline companies and investors;
  • Presenting an updated image that reflects the company’s record growth and market-leading position;
  • Educating users on the company's extensive capabilities and product offerings;
  • Conveying the unique, differentiating factors that set the firm apart from other commercial aerospace companies.

Solution: PaperStreet created simple, minimal web copy that is complemented with rich imagery, helping the company showcase its assets, talents, industry relationships and experience. This was accomplished through:

  • Use of compelling photo imagery and key messages throughout the site, especially home page slides;
  • Simple, minimal content combined with powerful images to help tell a story;
  • Compelling and differentiated content that conveys the company’s brand and message;
  • Easy navigation that guides customers to the appropriate business unit based on specific need or interest.

Lesson Learned: Captivating imagery and concise, compelling content help the company connect with users, rebrand the organization and showcase their assets, talent, product offerings and approach.

Employment Law Firm Highlights its Unique Legal Team and Practice Niche

Mays & Kerr

Firm: Mays & Kerr, LLC, a boutique employment law firm based in Atlanta and Nashville.

Challenge: The firm wanted to create a large volume of content that highlighted its unique team of lawyers and its focus on employment litigation, wrongful termination and wage and hour law. Specific goals included:

  • Highlighting the lawyers' collaborative work practices and innovative case victories;
  • Answering clients' questions about the law and the legal process;
  • Emphasizing the firm's representation of both employers and employees;
  • Raising the firm's search engine rankings.

Solution: PaperStreet wrote 57 pages of content that highlights the firm's practice areas and expertise. We also create regular blog posts. The content:

  • Features reader-centric content that informs and educates;
  • Optimizes the content with keyword phrases woven into headings, subheadings and content in a natural way;
  • Features a robust blog that explains employment law concepts and updates readers on recent developments in the law.

Lesson Learned: Well-written, well-optimized content showcases the firm's unique expertise and builds their authority on the web.

Personal Injury Firm Boosts Web Presence and Authority Through Targeted Content

Kocian Law Group

Firm: Kocian Law Group, a personal injury firm with offices across Connecticut and New York.

Challenge: The firm wanted to expand its web presence and authority as well as rank higher in the search engines. To further this goal, the firm created nearly 200 pages of content. The content was generic, poorly formatted, not SEO-friendly and in need of significant editing. Other challenges were:

  • Standardizing all content to make it consistent in tone, style and format;
  • Improving SEO through content expansion, optimization and headlines;
  • Reformatting dense text to help guide the reader and improve readability;
  • Organizing content to help the reader easily navigate the site and find information.

Solution: PaperStreet edited the content to create a robust, information-rich site that generated new business for the firm. We:

  • Edited nearly 200 pages of content for:
    • Sentence clarity
    • Content gaps
    • Grammar, spelling and punctuation
    • Formatting
    • Word choice
    • Consistency
    • Tone & style
    • Content organization
    • Flow/transitions
    • Sentence structure
    • Presentation
  • Optimized headlines, subheadings and content.
  • Created compelling headings and subheadings to break up content and guide the reader.
  • Reorganized information into a more web-friendly format.
  • Rewrote or eliminated duplicate content.

Lesson Learned: Content matters. When you create a usable, authoritative and branded web presence, you can increase traffic and clients.

Small Firm Makes Big Impact with Blog Writing Services

Helmer Legal

Firm: Helmer, Paul, Conley and Kasselman, PA, a small New Jersey law firm

Challenge: The firm wanted to build authority and presence in a crowded New Jersey market.

Solution: The company hired PaperStreet to create timely, compelling blog posts each week on topics related to their key practice areas, particularly criminal law. Posts range from technical summaries of significant judicial rulings to useful "how-to" articles geared to potential clients and amusing news snippets about local celebrities getting into to trouble with the law.

Result: The firm now has fresh news and legal analysis on its website; this helps clients and boosts the firm's image. Their rankings are on the rise, thanks to the combined effects of the posts and monthly SEO campaign.

Features of Copywriting

  • Copywriting/Editing

    Our writers and editors produce general legal website content and marketing materials, practice area content, attorney biographies, mobile website content, legal articles, social media copy and more. We can create custom press releases or edit them and submit them to for syndication.

  • Blog Writing, News Writing

    We can provide reoccurring, fresh content for your blog, monthly newsletter or firm News & Events page. Basic posts are 200-250 words, in-depth posts 500-700 words. We can also teach you to blog and regularly post on your own site.

  • Search-Engine Optimized Content

    Incorporate important keyword phrases to boost your search engine rankings with our SEO writing and editing services. We appeal to search engines like Google in a natural, professional way that doesn't turn the copy into incomprehensible gobbledygook to your human readers.

  • Translation Services

    We can translate your website into multiple languages: Spanish, Portuguese, French, German, Chinese and more. Estimates provided upon request.

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