Content marketing is one of the most powerful and cost-effective forms of marketing your business. It is significantly less expensive than paid advertising and pay-per-click campaigns and often generates more leads than traditional marketing methods.
An effective content marketing campaign can help boost traffic to your site, raise search rankings, generate leads and increase conversions.
Our Content Director and writers are J.D.’s with inside knowledge of the legal market.
Our team conceives and executes your content strategy so you can focus on the business of practicing law.
Content Marketing for Law Firms
Recent years have brought a paradigm shift in the way law firms market their services and share information. Publishing useful and engaging content, connecting with key audiences on social media and demonstrating your knowledge through blog posts, videos and other media are replacing old-school law firm marketing methods.
Our content marketing team includes former practicing attorneys who have a unique insight into the legal market and knowledge of the latest web-writing and SEO best practices. Let us help you grow your audience, establish online authority, increase brand awareness and boost traffic, leads and conversions.
How PaperStreet Can Help
An effective content marketing strategy is essential to internet marketing success. We can assist with all facets of law firm content marketing, including:
We set up social media accounts, craft compelling posts and engage with the community. We monitor your traffic and create strategies to build your following, comply with legal advertising rules, and grow your brand.
We craft reoccurring, fresh content for your blog. Our services are turnkey and include research, topic development, writing, optimizing for search and uploading them to your site.
We assist in garnering press mentions, media placements and guest blogging opportunities. We also ghostwrite articles and blog posts for local, state and national publications with your byline.
We create custom press releases or edit your release and submit it to a press release distribution service for syndication. We understand how to to create effective releases and how to get the distribution service to accept your press release.
Videos are a growing trend in content marketing and offer another medium to deliver your message. We offer a variety of video packages for every budget.
We offer a range of newsletter services, from consulting on setting up distribution lists to custom newsletter design to content writing and editing.
Our award-winning design team creates one-of-a-kind infographics to drive traffic to your website or social media accounts.
A content download is a free content asset that is offered to web visitors in exchange for their contact information. We create powerful content downloads that offer valuable information to readers and drive conversions.
A white paper is an authoritative report or guide that outlines a complex issue. We draft white papers on a variety of topics. These document range from one page to book-length studies.