Best Law Firm Branding Services

Creating Impressive Brands for Law Firms for Over 20 Years.

A computer screen displaying a website for "Bick Law LLP" with promotional materials, including business cards and a brochure, placed in front. The website features an elephant image and the slogan, "Before the elephant enters the room.

About Our Law Firm Branding

A brand is more than a color and style system, it is consistently creating an emotional connection. Messaging, imagery and style can accomplish this and your online marketing should carry this through as well. Your message can be showcased in many ways through various stories, contests and imagery.

With today’s high level of competition, not only does your branding have to be loud and clear, it must be repetitive and readily accessible. To be specific, you need to be seen across all media platforms: web, social media, email, print, and mobile. PaperStreet utilizes all of these media resources to form a perfect all-inclusive package that improves your image and saves you money.

Typically an all-inclusive branding campaign includes: logo, business cards, letterhead, envelopes, powerpoint, website, brochures and signage.

Law Firm Branding Examples

Image of a law firm's website displayed on a computer monitor and a tablet. The site highlights "Trials + Transactions" and "40 Years in Arizona" with related text. A business card is also visible.
A computer screen showing a website and a letterhead, business card, and envelope with the branding of "Lyons Dougherty." The screen displays a nature scene and the text "Cutting-edge legal solutions for business and real estate.
Website and business card for Pietrantoni Mendez & Alvarez LLC displayed on a computer monitor, tablet, and the card, showcasing legal services for businesses.
A computer, tablet, and business card displaying the website of West Coast Trial Lawyers, featuring attorneys, contact information, and rankings for personal injury cases in Los Angeles.
Computer screen and printed marketing materials displaying branding for Evangelista Worley LLC, a legal firm specializing in contingency litigation for business and corporate stakeholders.
A desktop computer, tablet, and business card display the Ahdoot Wolfson law firm's website. The screens show a scenic background with text: "Experience. Reputation. Results. Complex Litigation Attorneys.
Image showing the responsive design of the Cullen Dykman website displayed on a desktop monitor, tablet, and business card, featuring a bridge and the tagline "Today's Demands, Tomorrow's Solutions.
Image of Ellis Winters branding across different platforms including a desktop displaying their website, a tablet showing a profile, and a business card with the company's logo.
A computer, tablet, and a business card displaying the homepage of ESF IP Law's website, showcasing the headline "Exceeding Expectations" and an image of a manufacturing process involving silicon wafers.
A desktop computer and tablet display a law firm's website, showing a group photo of four women attorneys sitting on a couch and text promoting family and fertility law services.
Desktop computer, tablet, and business card displaying the website of "Hendler Flores Law," featuring a woman with dreadlocks and the text "Your Story Matters. Let Us Help You Tell It.
A computer monitor and tablet display the homepage of McKeown Law LLP, showcasing a soldier with a child and an American flag. A business card with the firm's logo is in the foreground.
A website displayed on a computer monitor, tablet, and business card with the headline "When the old way just won't do" and colorful graphics. The site is for Nyhan, a law firm.
Desktop computer, tablet, and business card displaying the website and branding of Osborn Maledon, a law firm. Website features include a search bar and various navigational links at the top.
A desktop monitor, tablet, and business card displaying marketing materials for Rendigs, LLP, a law firm.
A desktop monitor and tablet show the "Sacks Tierney" website, highlighting "Six Decades of Service" and offering legal services. The background displays a vibrant streetscape.
Monitor and tablet display the Segal McCambridge website with a cityscape background. A business card with the Segal McCambridge logo is in the foreground.
A desktop and tablet display a law firm's website with a city skyline background, emphasizing their tagline: "Innovators of Law. Providers of Justice." and showing financial achievements.
A desktop, tablet, and business card displaying a law firm's website with the title "Trademark Attorney: Protecting Your Business & Brand" alongside an image of a smiling woman in a yellow dress.
Website and mobile interface of Thorn Law Group displayed on a computer screen and a tablet, highlighting "Resolving Complex Litigation & Planning Tax Issues" with images of lawyers and navigation options.

What is Law Firm Branding?

Branding has many different definitions depending on what agency or marketing firm you speak with. At PaperStreet we believe that your brand is everything you place online and offline that has your firm’s name associated.

Think of it like this… a true brand used to mean taking a hot iron and putting it to the skin of an animal. That animal now has your company’s mark (or brand). Today, we no longer use a hot iron, but the idea is that your mark should leave an impression on those who come in contact with it.

Common Branding Questions

PaperStreet has been helping firms brand their business since 2001. We offer all-inclusive branding services such as logos, websites, advertising, social media, print, brochures, signage and corporate identity. Below are answers to a few common questions we receive about branding.

What Can Branding Include?

In short, branding can include your:

  • Logo (it always starts with a logo)
  • Tagline & Message
  • Content & Content Marketing Efforts
  • Website & Blog Posts
  • Social Media
  • Advertisements
  • Email Signatures & Email Marketing
  • Powerpoint Files
  • Brochures & Other Print Materials
  • Signage
  • In-Office Materials (Office Decor)

Even personal items like how you dress, interact with clients, and how quickly you respond or offer help can be part of your brand. We work with one law firm who has a secretary that has been with the firm for years. She answers the phone and announces the firm name in a very specific, sing-songy way. Everyone knows she does it. If you mention it in legal circles, others will know and comment on it – this is part of their brand.

In order to capitalize on your branding efforts everything needs to be unified and look great. Your brand should set expectations of what your firm is about and what you will deliver.

How Long Does it Take to Brand a Law Firm?

For the items we handle, it can take anywhere from a few weeks to a few months. We typically get involved with:

  • Logos
  • Websites and Blogs
  • Content & Content Marketing
  • Social Media
  • Advertisements
  • Brochures & Office Materials
  • Signage Design

We can take care of anything that is digital or that needs to be printed.

Does My Law Firm Really Need Branding Help?

You have a brand whether you want one or not. Your brand is everything that you present for your marketing materials, or even your work product. Your letterhead is your brand. Your logo is your brand. Your signage, email signature, website, and anything someone can see. Why not create something from the start that is unique, positive, and connects with your clients?

What Makes a Good Law Firm Brand?

The key to a good law firm brand is the following:

  • Consistency – Your overall style and message must be consistent.
  • Memorable – Your firm should be memorable.
  • Clear Message – You must have a clear message that you are trying to communicate.
  • Good Value Proposition – What do you do best and why should someone choose you?
  • Authentic – Your value proposition should not be fake. It needs to represent what people will actually get by choosing you.
Why is Branding a Law Firm Important?

Branding your law firm is important for these reasons:

  • Because Impressive Designs Influence Clients: Translate your reputation into a compelling visual representation.
  • Because Unique, Unified Identities Stand Out: The key to a powerful brand is clarity and consistency. Your firm’s identity should include your logo, letterhead, business cards, brochures, advertisements, website, mobile site, social media campaigns, email and more – matches your core message.
  • Because it Saves Time and Money: You can save time and money from doing this right from the start. You won’t have to rebrand, which could be more expensive.
  • Because PaperStreet Makes it Easy: Don’t have time for all this?  Then our process is efficient and headache free. We do all the work for you.
How Do You Create a Law Firm Brand?

Creating a law firm brand boils down to five specific steps:

  • Step 1: Audience – Find out who your target audience is.
  • Step 2: Your Story / Selling Position – Figure out what makes your firm unique and what you’re offering.
  • Step 3: Key Message – Identify your key message that needs to be in all communications and tone of your firm.
  • Step 4: Strategy – Figure out a plan of action to implement that on everything.
  • Step 5: Visuals:  Hire a good team to create your Logo, Corporate ID, Signage, Website, and other marketing materials.
Why is Consistency in Your Brand Important?

Every touchpoint that your firm has with a client must be positive and consistent. Consistency builds trust. The client knows what to expect. They identify that logo, content, or branding with your firm.

What Types of Branding Does My Law Firm Need?

How much branding help is needed varies by law firm. Some firms already have their core message and taglines, and they may just need help with logo development, advertisement creation, and a new website. Some firms need everything from step one to done. At PaperStreet we customize each proposal to fit our clients needs. Some of our most popular branding services include:

What is PaperStreet’s Branding Process?

Our first step is to have the firm complete a Project Brief that helps us learn about your goals, pain points and opportunities in the marketplace. If we are doing design work we will want to start with a logo development. If we are starting with copywriting work, our first step will be core message and tagline. These two steps set the foundation for your brand and messaging. Once that’s finalized, we then move onto the content, website design, and other marketing materials (social, brochures, signage, ads, etc.)

How Can Small Firms & Solos Create a Brand?

While solos and small law firms may not have the same marketing budget as an AMLaw 500 firm, we could argue that your brand is even more important. In a crowded market it is critical for small and mid-size firms to stand-out.

A small law firm should start with figuring out their audience, what makes them unique, create a key message, and then brand that message into their logo, website, letterhead, and any other materials.

How Can Large Firms and AMLaw 500 Create a Brand?

The process for branding a large law firm is similar to a small law firm. There are just usually a lot more hurdles to overcome with partners, committees, and other team members “buy-in”.  Usually more detailed analysis of target audience, target market will need to be done to create overall brand guidelines.

Can You Brand an Attorney vs. a Law Firm?

Yes! You can absolutely brand an individual attorney at a law firm. They should follow the overall firm’s brand, but they can have subtle differences that make them standout. Focus on why they are unique and how they fit within the overall framework of the firm. They can have their own mini bio, own site, or simply use the firm’s main website.

What Factors Affect Branding Pricing?

Honestly, the amount of work. Some firms already have their core message and taglines, they may just need help with logo, advertisements, and a website. Some firms need everything from print to online. We customize each proposal to fit our clients needs. You can see some of our services here:

Branding vs. Reputation vs. Positioning

Branding, reputation, and positioning are three integral yet distinct facets that significantly influence a company’s market presence and success.

  • Branding encompasses the strategic and creative efforts to build and maintain a brand’s image, from logo and tagline creation to marketing campaigns, ensuring a consistent brand identity that sets a company apart from its competitors and cultivates consumer loyalty.
  • Reputation, derived from branding efforts and the company’s overall performance, is the collective perception and opinion of an entity, built on trust, credibility, and the consistent delivery of high-quality products or services.
  • Positioning, the process of defining a brand’s place in the minds of its customers relative to competitors, involves identifying and communicating the brand’s unique value proposition to establish a favorable and credible perception that justifies the brand’s pricing and differentiates it from competitors. Together, these elements form a comprehensive strategy for crafting a successful and recognizable brand in the competitive business environment.

Determine Your USP

Your “Unique Selling Proposition” (USP) is the unique value or advantage that distinguishes your brand from others, serving as the foundation of your marketing strategy. It succinctly captures the essence of what makes your business stand out, identifies your target audience, and outlines the benefits they receive.

A well-constructed USP is succinct, memorable, and tailored to resonate with your target demographic, ensuring it stands out in the market. It influences all marketing decisions, from product development to digital marketing campaigns, ensuring every facet of your business aligns with your unique value proposition. This strategic statement not only aids in attracting your ideal customer but also acts as a guiding light for your brand’s identity, impacting everything from your logo and branding guidelines to the products you offer and how you engage with your audience.

Find Your Story and Message

When discussing branding, your story and message are the core narrative that encapsulates the essence of your brand, its values, and the unique experiences it offers to its customers. This story is not just about the products or services you offer but also about the emotional connection and shared values that bind your brand to its audience. It’s a powerful tool that resonates with customers on a personal level, making them more likely to remember your brand and its offerings.

Our Law Firm Branding Solutions

We offer various solutions for a brand, including All-Inclusive Packages.

All-Inclusive Branding

Budget: Varies depending on deliverables.
Deliverables: Everything. We take care of your logo, corporate identity, brochure, advertising, and often online items too (website, sopal media, banner ads, email signature, newsletters and more).


Plus Logo Design

  • $950 flat rate
  • Ideal for clients who have an idea of what they want
  • This package is meant for wordmarks, refreshes, and typographic logos.
  • Six (6) hours of logo design includes:
    • Three (3) initial logo concepts based on detailed idea from the brainstorming meeting
    • Two (2) rounds of revisions
  • Two (2) week timeframe (contingent on feedback)
  • Discovery phase of branding brief, kick-off, and research.
  • Color Guide & Logo Package include file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white). Additional concepts, in person presentations or real-time working meetings will be additional at our hourly rate of $175.
  • View logo examples here

Custom Logo Design

  • $2,000 flat rate
  • Ideal for clients who need us to show multiple options and explore a few different routes
  • This package is meant for logos that combine wordmarks with icons and artwork utilizing initials
    • Fifteen (15) hours of logo design includes:
      • Six (6) initial logo concepts
      • Three (3) rounds of revisions
  • Two (2) week timeframe (contingent on feedback)
  • Discovery phase of branding brief, kick-off, and research.
  • Color Guide & Logo Package include file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white). Additional concepts, in person presentations or real-time working meetings will be additional at our hourly rate of $175.
  • View logo examples here

Corporate Identity

  • $950 flat rate
  • Six (6) hours of corporate identity design includes:
    • Business Card, A10 envelope, 1st page letterhead template (and optional second page template)
    • Two (2) rounds of revisions on corporate identity designs
  • Creation of final corporate identity files and printer-ready artwork.
  • Corporate ID files provided to printer of your choice. Printers to use PaperStreet’s templates for all files.


Budget: Varies depending on brochure, but here are some starting points.

Insert for brochure / pocket folder

  • $700 flat rate
  • One (1) week turnaround (contingent on feedback)
  • 1 Page Insert 8.5 x 11
  • Six (6) hours of brochure insert work
  • Two (2) rounds of revisions
  • Subsequent inserts $175 per insert
  • Pocket Folder/Brochure (4pg) Combo

$2,275 flat rate

  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Thirteen (13) hours of folder & brochure design
  • Two (2) rounds of revisions

Pocket Folder/Brochure (8pg) Combo

  • $2,625 flat rate
  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Fifteen (15) hours of folder & brochure design
  • Two (2) rounds of revisions

Trifold Brochure

  • $1,750 flat rate
  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Ten (10) hours of brochure design
  • Two (2) rounds of revisions

Rack Card / Postcard (front and back)

  • $700 flat rate
  • One (1) week turnaround (contingent on feedback)
  • Four (4) hours of card design
  • Two (2) rounds of revisions
Deliverables: We can design any type of brochure. The more common ones are tri-fold, book fold, corporate or corporate with pocket folder. Typically we will send over finalized files in PDF and Adobe InDesign format. The InDesign files can be edited for future and the PDF file can be printed at any time. You can see more ideas on our Brochure page.


Budget: Varies depending on creative time, give us a call for a quote.
Deliverables: We create professional ads for your law firm and business. Typically you will receive the artwork to provide to the publication (or we will liaison with the publication directly). Ads we have created are often full or half-page ads. We have also created ads for billboards, bus stops, and other presentation materials.

Award-Winning Law Firm Branding by PaperStreet

We offer marketing and design packages to meet every budget for every size law firm. See what we can do for you!

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