Pay Per Click

Law Firm Pay Per Click Management

Increase Leads Today.

Flat Rate Pricing Starting at $450 / Month.


PPC for Law Firms: Increase Conversions and Cut Spending.

Yes, PaperStreet really can do both. We helped one firm save $10,000 a month in just four hours of work while increasing inquiries. We have helped other firms increase their conversion rate from 1% to over 400% in a single month. Call us today to review your Google Ads (formerly known as Google Ads) campaign. We are a Google Premier Partner and ready to help.

PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions. With pay-per-click marketing, you are reaching the most precise target market available to any business: potential clients who are searching for what you offer. Pay-per-click campaigns can be online in just a few days, which means your law firm is instantly getting qualified traffic and leads.

PPC is Complicated. Make Your Life Easier.

We do the research, create the strategy, write/design the ads, and set up the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign. We promise to make your life easier so you can focus on law practice.

Exclusive. Ethical. Results.

We only work with qualified law firms. In fact, we only work with one firm in a given market. Is your current PPC provider representing you and the firm down the street? This is a conflict of interest, especially when you both have to bid on the same phrases.

Our founder, content writers and content director are attorneys and are aware of common ethical violations. We know you have to abide by the Professional Rules of Conduct, attorney advertising regulations and bar rules in your jurisdiction and we make sure you do not run afoul of those rules.

No Contracts. Fixed-Rate Pricing.

We do not lock you into any contracts. You can cancel or adjust your budget at any time and only owe us the setup fee. Our costs are simple: A low one-time setup fee of $500 and a monthly management fee of just $450 per month. We charge this rate for just about any size law firm account.

Premier Google Partner

Individual Google Certifications

  • Search Advertising
  • Mobile Advertising
  • Google Analytics IQ
  • Display Advertising

What is Pay-per-Click?

PPC is cost-effective advertising of your firm online, mainly on Google search and its network of properties. We create text ads for placement when visitors search for your practice areas in specific geographic locations. You only pay when someone clicks on your advertisement, and we can control how much is spent by setting a monthly budget. The bottom line is that we can set up an account that will convert and lead to more business. Read PPC frequently asked questions and review our top tips for a successful campaign. Also check out five big mistakes that law firms make with pay-per-click, and our tips for better PPC banner ads.

Happy Clients. Positive Results.

PaperStreet Web Design
5 stars - "True Professionals." I have been working with PaperStreet in all aspects of development and SEO. In fact, we have done some things together that others can not do; simply because they are willing to be imaginative and creative on both the development and search engine optimization (SEO) side. So far, we have built and successfully operated over 12 websites (including updates). With their assistance, we have taken our main website from total visitors of approximately 9000 to total visitors of over 180,000 in (5) years.
April 15, 2018

Key Benefits for your Law Firm

  1. Cut Spending. Increase Conversions.
    PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions. With pay-per-click marketing, you are reaching the most precise target market available to any business - potential clients who are searching for what you offer. Pay-per-click campaigns can be online in just a few days, which means your law firm is instantly getting qualified traffic and leads.

  2. PPC is Complicated. Make Your Life Easier.
    We do the research, create the strategy, write/design the ads and set up the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign.

  3. No Contracts. Fixed-Rate Pricing.
    We do not lock you into any contracts. You can cancel or adjust your budget at any time and only owe us the setup fee. Our costs are simple: A low one-time setup fee of $500 and monthly management of just $450 per month. We use this budget for just about any size law firm account.

  4. Exclusive. Ethical. Results.
    We only work with qualified law firms. In fact, we only work with one firm in a given market. Is your current PPC provider representing you and the firm in the same building? Sounds like a conflict of interest, especially when you both have to bid on the same phrases. Our founder, writers and content director are licensed attorneys aware of common ethical violations. We know you have to abide by the Professional Conduct Rules of your jurisdiction and make sure you do not run afoul of those rules. 

What is Remarketing?

Ever been followed around the Internet by an ad from a website you recently visited? If so, you’ve experienced remarketing.

Remarketing lets you show ads to users who have previously visited your website. As they browse the web, your banner ad is shown on other websites that they view. The technique keeps your firm on their mind and only a click away. It’s cheap. It’s effective. It works.

What are Other Advertising Opportunities?

We can create Facebook ad campaigns, Google Ads Call Only campaigns and other social network campaigns, such as LinkedIn and Reddit. Ask us to discuss a variety of different opportunities to expand your message.

What is Included in Your Search Marketing and Remarketing Plan?

At PaperStreet for every campaign, we will set up a search network campaign and remarketing campaign. We will work with your existing landing pages, or use one of our standard templates proven to convert.

Features: What is Included in our PPC Services?

Our PPC plan for your law firm includes two segments: Set Up and Monthly Management. Here is what we do in each phase:

Campaign Set-Up

  • Client Consultation - Initial consultation to answer any questions and to focus your campaign.
  • Campaign Creation - We create a search campaign and a remarketing campaign. We set up specific geographic targeting, device targeting, bid strategy and ad scheduling.
  • Landing Pages - We use any of your website existing landing pages or one of our best practices template landing pages (one included).
  • Ads - Text and banner ads are created for remarketing (creation of banner ads in various sizes - one design round only).
  • Features - We set up Negative Keywords (reduces spending), Long Tail Keywords (usually less expensive), Ad Extensions (allows for more interactions), Geolocation (to target specific customers), Multiple Campaign Setup (to segment ads and keywords), Multiple Ad Groups and Ads (to align keywords with specific ads), Device Bid Adjustments (to reduce or increase spending), Ad Scheduling (day parting to turn off ads in times you are not working), Ad Testing, Bid Adjustments (to stay on page one), and Keyword Match Types (to increase exposure).
  • Keyword Research - We will research keyword phrases by reviewing past searches. The key to any campaign is determining the correct keywords to target - the ones that bring in the most traffic, at the least cost, that best converts to clients.
  • Call-Only Campaigns - We create a campaign that drives people to your phone and not your website. Ideal for mobile conversions.
  • Tracking - We set up call tracking and form tracking via Google Call Numbers, Analytics and Google Ads.
  • Quality Score - We work with you to optimize your quality score so that you can secure the best search engine positions for the least amount of money.
  • Analytics - We install tracking and syncing with Google Analytics and Conversion Goals.
  • Targeting - We can focus more on the types of clients you want to reach (or exclude) by targeting your core audience and demographic.
  • Other Options - We can also setup Bing, Display, Gmail, YouTube and other ad campaigns.

Monthly Management of the Campaign

  • Reports - Each month, we will provide a comprehensive report showing you all of the work performed to keep your campaign at peak performance.
  • Optimization - Ongoing campaign optimization of ads and keywords.
  • Analytics - Analysis of conversions, time of day, days of week, geolocation, type of device, extensions, and other analytics from Google Google Ads and Google Analytics.
  • Ad Testing - Test ad variations in monitoring performance and ROI.
  • Underperforming Ads - Creation of negative keywords and removal of underperforming ads.
  • Reports - Provide monthly reports, consulting, and monitor/manage the campaign.
  • Updates - Updates to the campaign to comply with Google Ads' changing rules.
  • Payments - Ensuring payments go through and updating Google Ads if they do not.

Costs

Our pricing is simple. We charge a low one-time setup fee to cover the time needed to consult with your firm, create custom banner ads, and set up the overall search and remarketing campaign at Google. We also budget for a low monthly rate to manage, monitor and most importantly, improve the campaign on a monthly basis.

  • Setup $500 (one time)
  • Monthly: $450 per month
  • Ad Costs: You will pay the ad costs directly to Google. We do not mark up our services, unlike some competitors who charge 20% to 40% of the ad costs.

The fees above cover the Google Ad program. If you want us to setup Facebook, Bing, Twitter or other campaigns, we are more than willing to do so. We work at an hourly rate to set up and manage the campaign. If you would like to test out new designs, we can set up template and custom landing pages. Give us a call to discuss the additional pricing: 954-523-2181.

Education on Pay-Per-Click

Pay-Per-Click Articles – Must Read

The following are fantastic articles written by our team. Get educated on best practices for PPC.

Frequently Asked Questions about PPC

What is Pay-per-Click?

PPC is cost-effective advertising of your firm online, mainly on Google search and its network of properties. We create text ads for placement when visitors search for your practice areas in specific geographic locations. You only pay when someone clicks on your advertisement, and we can control how much is spent by setting a monthly budget. The bottom line is that we can set up an account that will convert and lead to more business.

What is Remarketing?

Ever been followed around the Internet by an ad from a website you recently visited? If so, you've experienced remarketing. Remarketing lets you show ads to users who have previously visited your website. As they browse the web your banner ad is shown on other websites they are visiting. The technique keeps your firm on their mind and only a click away. It's cheap. It's effective. It works.

What is Phone Tracking?

For most campaigns, we can install a phone tracking solution. This will make sure ALL calls from your website are logged. It is simple: we place the JavaScript code on the website. When a visitor from Google Ads lands on your website, the phone number dynamically changes to the new number. We can then track all leads. For some clients, only 30% of their leads come from contact forms, the rest come from phone calls. So a phone tracking system allows us to see the entire value of a PPC campaign.

What are Other Advertising Opportunities?

We can create Facebook ad campaigns, Google Ads Call Only campaigns and other social network campaigns. Ask us to discuss a variety of other opportunities to expand your message.

What is Included in Your Search Marketing and Remarketing Plan?

At PaperStreet, for every campaign, we will set up a search network campaign and remarketing campaign. We will work with your existing landing pages, or use one of our templates proven to convert.

Why Should I Try PPC?

Google search results are shrinking. Google Ads advertisements and legal directories now dominate the search results, pushing organic listings lower on the page. For a search completed on a desktop-only the three law firm listings in the map-pack and a few other direct firm listings are featured on the first page of the search results. What does this mean for your website? It may already be pushed to the bottom of page two below relevant ads and major legal directories. A well-conceived PPC campaign can help drive traffic to your website and stop the fight for a spot on page one.

Is PPC Expensive?

When considering PPC, you should ask yourself: how much is a new client worth to my firm? If an average client is worth $5,000 in fees, then you can spend quite a bit per lead and still be profitable. Typically we can produce leads from $50 to $300 depending on the practice area and competition level.

Is There a Contract?

While we do recommend you give ad campaigns at least three months to show profitability, we do not lock you into a contract. You can test out your campaign on a month-to-month basis. If the campaign is not working, or you are not satisfied with the results, you can end it at any time. We offer a flat-rate pricing for management with a low one-time setup fee of $500 and a monthly management fee of just $450 per month.

...But I Already Tried Google Ads, and It Didn't Work?

Significant changes in the past year have created new opportunities. If you have not tried a campaign in the last few months, it's time to try again. We have a new process to help improve conversions.

How Much Do Law Firms Pay for a PPC Client?

While it varies by campaign, some clients get leads for less than $50. Some highly competitive areas can pay over $500 per lead. It really depends on how much competition you have, the quality of your ads, the match type of your keyword phrases, and the quality of your website. The better your website, ads, and keyword match, then the lower your costs and higher your quality score at Google will be.

Does Every Lead Become a Client?

No, not every lead turns into a client. But most firms can turn 30% to 50% of their leads into clients. This means that if you receive leads for $50 each, and you received 10 leads in a month, then your actual new client costs are anywhere from $250 to $350 per lead (based on a final closing rate of 30% to 50%). Sound confusing? It is not. We use a handy ROI spreadsheet where we ask for:

  • Your closing rate percentage
  • Your average case value

We can then calculate your overall ROI based on various keyword phrases. It is almost always positive and makes sense to advertise.

What Do Lawyers Typically Pay or Budget for PPC on Google?

A typical budget for PPC is above $1,000 a month. Most of our clients spend $1,000 to $3,000 per month on ads. For a $500 set up fee and $450 per month management fee, we do a lot and improve every campaign we touch.

Can You manage Large Budgets and Competitive Areas?

We have a few clients this year alone with huge budgets and want to know that we can handle them. If your firm has a budget of $4,500 per month or higher, the management fee is 10 percent total. 

What is the Cost-Per-Click for an Attorney on Google?

For Google Google Ads, we have clients bidding anywhere from $1 per click to over $125 per click. What? $125 per click? Yes, in competitive areas, we have crazy bids amounts. That means you can spend $1,000 a day and just receive 10 clicks – so that is over $30,000 a month. You better make sure your landing pages and website are A+ and convert when you are spending that kind of money.

For most clients, we average anywhere from $5 to $25 per click. It depends on practice areas, geographic areas and competition. The larger the city, the larger the practice area, and the more competitive the market, the higher the bid amounts will be.

Will a Google Ads Campaign Help?

Yes. Almost always a properly set up Google Ads campaign can help. There are many mistakes you can make, and there are specific scenarios where a Google Ads campaign does not make sense. But it is almost always worth the nominal setup fee and monthly management costs to get a campaign going to see if the phone will ring more.

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Case Studies. Smart Strategy Saves Money.

Don't rely just on Google's suggestions to set up a campaign. Why? You will blow your budget on extraneous keyword phrases. We saved one firm $100,000 in their first year of PPC services by identifying unnecessary and unhelpful phrases. Even if you are not spending at that level, we can reduce your budget and improve your quality of leads. Read more about how we got one law firm 145 leads using SEO and PPC best practices.

Zamansky LLC

Top Position For Competitive Leads

Firm:

Zamansky LLC

Summary:

We launched a successful ad campaign targeting multi-million dollar clients that had been involved in a poorly managed investing strategy. Within weeks, we were #1 in the ad block, and brought in leads that provided the firm with several years worth of revenue. Despite increased competition within the ad space, we have continued to hold high positioning and improve conversion volumes month over month.

Website:

zamansky.com

Hains Law, LLC

Tripled the number of appointments for consultations month over month

Firm:

Hains Law, LLC

Summary:

Within 25 days of launching a Pay-Per-Click (PPC) account focusing on Family Law in Carmel, IN, Hains Law has over a 20% conversion rate and has tripled the number of appointments for consultations month over month. SEO has been beneficial for the client as well. "Strictly from SEO alone, I have had at least 5 new appointments with potential clients. I am definitely seeing a return on my investment for SEO" - Joshua Hains

Website:

hainsfamilylaw.com


Searcy, Denney, Scarola, Barnhart & Shipley

Personal Injury Sister Sites

Firm:

Searcy, Denney, Scarola, Barnhart & Shipley

Summary:

Personal injury is the most competitive area of pay-per-click marketing for lawyers. By setting up individual targeted campaigns with related sister sites for each separate personal injury topic, we were able to increase the quality score and drive down the cost per click.

Website:

searcylaw.com

The Bickel Law Firm

25% Leads Increase Each Year

Firm:

The Bickel Law Firm

Summary:

A statewide California lemon law firm became a client of ours in 2001. In 2013, they began PPC services and we have consistently increased leads by 25% each year. To date, their paid search campaign brings in 100 leads per month for about $105 per lead.

Website:

bickellawfirm.com


Levine Law

Double Conversions for Half the Cost

Firm:

Levine Law

Summary:

Personal injury and workers' compensation cases has proven to be costly and competitive in the PPC arena. With constant monitoring of keyword bids, testing ad copy and optimizing their landing page, a Denver accident law firm has cut their cost per lead in half and has doubled conversions year over year.

Website:

mydenveraccidentlawfirm.com

Douglas Law Firm

Leads Increase 5x Within Six Months

Firm:

Douglas Law Firm

Summary:

A Florida based law firm with a variety of practice areas began working with us to drive leads through PPC efforts. We aim to consistently beat metrics and exceed client expectations. Conversions have increased by nearly 5x in the past 6 months with a cost per lead of only $72. Additionally, cost per click has dropped 26 percent.

Website:

dhclawyers.com



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searcy

"I have been working with PaperStreet in all aspects of development and SEO. In fact, we have done some things together that others can not do; simply because they are willing to be imaginative and creative on both the development and search engine optimization (SEO) side. So far, we have built and successfully operated over 12 websites (including updates). With their assistance, we have taken our main website from total visitors of approximately 9000 to total visitors of over 180,000 in (5) years. "

- John Hopkins
Marketing Director, Searcy Law