Pay Per Click

Law Firm Pay Per Click
Increase Leads Today.

Flat Rate Pricing starting at $350 / month.

Pay Per Click For Law Firms and Lawyers

What is Pay-per-Click?

PPC is cost-effective advertising of your firm online, mainly on Google search and its network of properties. We create text ads for placement when visitors search for your practice areas in specific geographic locations. You only pay when someone clicks on your advertisement and we can control how much is spent by setting a monthly budget. The bottom line is that we can setup an account that will convert and lead to more business. Read PPC frequently asked questions and review our top tips for a successful campaign. Also check out five big mistakes that law firms make with pay-per-click, and our tips for better PPC banner ads.

Individual Google Certifications

  • Search Advertising
  • Mobile Advertising
  • Google Analytics IQ

What is Remarketing?

Ever been followed around the internet by an ad from a website you recently visited? If so, you’ve experienced remarketing.

Remarketing lets you show ads to users who have previously visited your website. As they browse the web your banner ad is shown on other websites they are looking at. The technique keeps your firm on their mind and only a click away. It’s cheap. It’s effective. It works.

What are Other Advertising Opportunities?

We can create Facebook ad campaigns, Adwords Call Only campaigns, and other social network campaigns. Ask us to discuss a variety of other opportunities to expand your message.

What is Included in Your Search Marketing and Remarketing Plan?

At PaperStreet for every campaign we will setup a search network campaign and remarketing campaign. We will work with your existing landing pages, or use one of our common templates proven to convert.

Happy Clients. Positive Results.

PaperStreet Web Design
5 stars - "True Professionals." I have worked with Paperstreet for quite some time. They are true professionals and are always responsive and always “on-it”. I could not be happier with the redesign of my site which recently went live. I have recommended Paperstreet to several of my colleagues and have no hesitation whatsoever in continuing to do so.
April 15, 2016

Key Benefits for your Law Firm

  1. Cut Spending. Increase Conversions.

    PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions. With pay-per-click marketing you are reaching the most precise target market available to any business - potential clients who are searching for what you offer. Pay-per-click campaigns can be online in just a few days, which means your law firm is instantly getting qualified traffic and leads.

  2. PPC is Complicated. Make Your Life Easier.

    We do the research, create the strategy, write/design the ads and setup the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign.

  3. No Contracts. Fixed Rate Pricing.

    We do not lock you into any contracts. You can cancel or adjust your budget at any time and only owe us the setup fee. Our costs are simple: A low one-time setup fee of $500 and monthly management of just $350 per month. We use this budget for just about any size law firm account.

  4. Exclusive. Ethical. Results.

    We only work with qualified law firms. In fact, we only work with one firm in a given market. Is your current PPC provider representing you and the firm in the same building? Sounds like a conflict of interest, especially when you both have to bid on the same phrases. Our founder, writers and content director are licensed attorneys aware of common ethical violations. We know you have to abide by the Professional Conduct Rules of your jurisdiction and make sure you do not run afoul of those rules.

Free Consultation. Contact Us Today

The Setup of Your Campaign

  • Client Consultation: Initial consultation to answer any questions and to focus your campaign.
  • Campaign Creation: We create a search campaign and remarketing campaign. We will setup specific geographic targeting, device targeting, bid strategy and ad scheduling.
  • Landing Pages: We use any of your website existing landing pages or use one of our best practices template landing pages (one included).
  • Ads: Text and banner ads are created for remarketing (creation of banner ads in various sizes - 1 design round only).
  • Features: We setup Negative Keywords (reduces spending), Long Tail Keywords (usually less expensive), Ad Extensions (allows for more interactions), Geolocation (to target specific customers), Multiple Campaign Setup (to segment ads and keywords), Multiple Ad Groups and Ads (to align keywords with specific ads), Device Bid Adjustments (to reduce or increase spending), Ad Scheduling (day parting to turn off ads in times you are not working), Ad Testing, Bid Adjustments (to stay on page one), and Keyword Match Types (to increase exposure).
  • Keyword Research: We will see what keyword phrases will be more effective by looking at past searches. The key to any campaign is finding the correct keywords to target: the ones that bring in the most traffic, at the least cost, that best converts to clients.
  • Call-Only Campaigns: Create a campaign that drives people to your phone and not your website. Ideal for mobile conversions.
  • Tracking: Call tracking and form tracking via Google Call Numbers, Analytics and Adwords.
  • Quality Score: We will work with you to optimize your quality score so that you can get the best search engine positions for the least amount of money.
  • Analytics: Installation of tracking and syncing with Google Analytics and Conversion Goals.
  • Other Options: We can also setup Bing, Display, Gmail, YouTube and other ad campaigns.

Monthly Management of the Campaign

  • Reports: Each month we will provide you a comprehensive report showing you all of the work done to keep your campaign at peak performance.
  • Optimization: Ongoing campaign optimization of ads and keywords.
  • Analytics: Analysis of conversions, time of day, days of week, geolocation type of device, extensions, and other analytics from Google AdWords and Google Analytics.
  • Ad Testing: Creation of new ads and removal of underperforming ads.
  • Underperforming: Creation of negative keywords and also removal of underperforming ads.
  • Reports: Provide monthly reports, consulting, and monitor/manage the campaign.
  • Updates: Updates to the campaign to comply with Adwords changing rules regarding.
  • Payments: Ensuring payments go through and updating Adwords if they do not.

Google AdWords Setup

Please view our detailed page on Google AdWords setup and management.  You can also see detailed information on Google Remarketing.

Case Studies. Smart Strategy Saves Money.

Don’t rely just on Google’s suggestions to setup a campaign. Why? You will blow your budget on extraneous keyword phrases. We saved one firm $100,000 in their first year of PPC services with us by identifying unnecessary and unhelpful phrases. Even if you are not spending at that level, we can reduce your budget and improve your quality of leads. Read more about how we got one law firm 145 leads using SEO and PPC best practices.

Tripled the number of appointments for consultations month over month

Hains Law, LLC

Firm:Hains Law, LLC


Summary:Within 25 days of launching a Pay-Per-Click (PPC) account focusing on Family Law in Carmel, IN, Hains Law has over a 20% conversion rate and has tripled the number of appointments for consultations month over month. SEO has been beneficial for the client as well. "Strictly from SEO alone, I have had at least 5 new appointments with potential clients. I am definitely seeing a return on my investment for SEO" - Joshua Hains

Restructuring Goals Results in 25% Conversation Rate

Nordhaus Walpole, PLLC

Firm:Nordhaus Walpole, PLLC


Summary:A Texas based family and divorce law firm recently restructured their campaigns, ad groups and keywords to focus on long-tail, high converting terms. Conversions are up from month over month from 3 to 12 for a total conversion rate of 25 percent. This is well above our 5% goal.

California Firm Increases Conversions More Than 66%

Tycko & Zavareei LLP

Firm:Tycko & Zavareei LLP


Summary: A law firm specializing in whistle blower cases has made significant improvements in leads as a result of Google's extended ads. Month over month conversions increased from 15 to 25 for a 66.67% change. Now, cost per lead has decreased by $77.59.

Landing Page Converts at $30 Per Lead

Turley Hansen & Partners, LLP

Firm:Turley Hansen & Partners, LLP


Summary: A New York law firm helping victims with 9/11 related cancers have increased their leads 17x month over month. This has made their cost per lead less than $30.

Personal Injury Sister Sites

Searcy, Denney, Scarola, Barnhart & Shipley

Firm: Searcy, Denney, Scarola, Barnhart & Shipley


Summary: Personal injury is the most competitive area of pay-per-click marketing for lawyers. By setting up individual targeted campaigns with related sister sites for each separate personal injury topic, we were able to increase the quality score and drive down the cost per click.

Money Saved and Money Earned

The Law Offices of Adrian Philip Thomas

Firm: The Law Offices of Adrian Philip Thomas


Summary: We saved this probate firm more than $10,000 a month (compared to their old web company) by modifying their AdGroups, keyword phrases, advertisements and landing pages. Not only did we save money, but we actually increased inquiries.


Our pricing is simple. We charge a low one-time setup fee to cover the time needed to consult with your firm, create custom banner ads, and setup the overall search and remarketing campaign at Google. We also budget for a low monthly rate to manage, monitor and most importantly improve the campaign on a monthly basis.

  • Setup –$500 (one time)
  • Monthly - $350 per month
  • Ad Costs – You will pay the ad costs directly to Google. We do not mark up our services, unlike some competitors who charge 20% to 40% of the ad costs.

The fees above cover the Google Ad program. If you want us to setup Facebook, Bing, Twitter or other campaigns, we are more than willing to do so, we simply work at an hourly rate to setup and manage the campaign. If you would like to test out new designs we can setup template and custom landing pages. Give us a call to discuss the additional pricing: 954-523-2181.

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