Better Results
We fully maintain the account on your behalf so you’re never bogged down in the details – unless you want to be. We get better results with our years of experience in all practice areas.
Transparent
PaperStreet’s transparent reporting means you know how every dollar of your campaign – whether it’s hundreds or thousands of dollars – is converting to results. We don’t require long-term contracts and have fixed rates on either a flat rate or a percentage of the ad spend basis.
Exclusivity
Our exclusivity means we harness our expertise for only you and not your competition. We limit our law firm PPC clients by practice area and geography to ensure ethical results that drive more people to click on your form and dial your phone number.
When you partner with PaperStreet for law firm PPC management we can ensure you quick service, exclusivity, transparent reporting, and overall better leads.
Leaders in Law Firm PPC Management
Online advertising can be ripe with wasted ad spend and poor potential leads. PaperStreet is here to help you achieve your goals and set realistic expectations for your law firm. We work with you to get better results on an exclusive basis. Our proven process has helped many law firms achieve better client leads.
PaperStreet has specialized in the legal marketing area for more than 20 years, since the beginning of paid ads online. You can see our results per practice type in the links below.
The key difference in our campaigns is that we are focused on getting better results for law firms, 100% transparent, and exclusive to each client we work with.
Some PPC companies set up a campaign for you under their account only. If you ever leave, they keep all your data and settings, leaving your firm to start over from scratch at a new agency where you face the trial phases of PPC again – wasting time and money.
We don’t play that game.
PaperStreet generates better leads and we do it without withholding information, or taking up your time. Own your data. Work with the experts. Get better results.
Our PPC Results in Different Areas of Law
Ready to Learn More? Ask About Law Firm PPC Today.
We’re experts in PPC for lawyers. Alleviate the burden. Get new clients.
Contact UsLaw Firm PPC Management Results
Getting quality leads is important for your law firm. Our strategic PPC campaigns can help you get new clients at a steady rate. We know what it takes to accelerate your firm’s marketing to the next level. Focus on your practice, we’ll handle the rest.
What Is Pay-Per-Click and How Does It Help Attorneys?
Law firm PPC is cost-effective advertising of your firm online, mainly on Google search and its network of properties. PaperStreet creates text ads for placement when visitors search for your practice areas in specific geographic locations. You only pay when someone clicks on your advertisement, and we can control how much is spent by setting a monthly budget. The bottom line is that we can set up an account that will convert and lead to more business.
Law Firm PPC Is Complicated. Make Your Life Easier.
We do the research in Google Ads, create the strategy, write/design the display ads, and set up the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign. We promise to make your life easier so you can focus on law practice.
Exclusive. Ethical. Results.
PaperStreet only works with qualified law firms. In fact, we only work with one firm in a given market. Is your current attorney PPC provider representing you and the firm down the street? This is a conflict of interest, especially when you both have to bid on the same phrases.
Our founder, content writers and other team members are attorneys who are aware of common ethical violations. We know you have to abide by the Professional Rules of Conduct, attorney advertising regulations and bar rules in your jurisdiction, and we make sure you do not run afoul of those rules.
No Contracts. Fixed-Rate Pricing.
We do not lock you into any contracts. You can cancel or adjust your budget at any time. We base our pricing either on a flat rate or percentage of the ad spend. You pay the ad costs directly to Google Ads. We will advise on the budget before signing and keep you advised if the budget ever needs to be increased or decreased.
Premier Google Partner with Google Ads
Individual Google Certifications
- Search Advertising
- Mobile Advertising
- Google Analytics IQ
- Display Advertising
Features: What is Included in PaperStreet’s Law Firm PPC Services?
Our PPC plan for your law firm includes two segments: Setup and Monthly Management. Here is what we do in each phase:
PPC Campaign Set Up
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Client Consultation Initial consultation to answer any questions and focus your campaign.
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Campaign Creation We create a search campaign and a remarketing campaign. We set up specific geographic targeting, device targeting, bid strategy and ad scheduling.
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Landing Pages We use any of your website’s existing landing pages or one of our best practices template landing pages (one included).
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Ads Text and banner ads are created for remarketing (creation of banner ads in various sizes - one design round only).
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Features We set up Negative Keywords (reduces spending), Long Tail Keywords (usually less expensive), Ad Extensions (allows for more interactions), Geolocation (to target specific customers), Multiple Campaign Setup (to segment ads and keywords), Multiple Ad Groups and Ads (to align keywords with specific ads), Device Bid Adjustments (to reduce or increase spending), Ad Scheduling (day parting to turn off ads in times you are not working), Ad Testing, Bid Adjustments (to stay on page one), and Keyword Match Types (to increase exposure).
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Keyword Research We will research keyword phrases by reviewing past searches. The key to any campaign is determining the correct keywords to target - they are the ones that bring in the most traffic, at the least cost, that best converts to clients.
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Call-Only Campaigns We create a campaign that drives people to your phone and not your website. Ideal for mobile conversions.
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Tracking We set up call tracking and form tracking via Google Call Numbers, Analytics and Google Ads.
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Quality Score We work with you to optimize your quality score so that you can secure the best search engine positions for the least amount of money.
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Analytics We install tracking and syncing with Google Analytics and Conversion Goals.
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Targeting We can focus more on the types of clients you want to reach (or exclude) by targeting your core audience and demographic.
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Other Options We can also set up Bing, Display, Gmail, YouTube and other ad campaigns.
Monthly Management of the Campaign
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Reports We will provide a comprehensive monthly report showing you all of the work performed to keep your campaign at peak performance.
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Optimization Ongoing campaign optimization of ads and keywords.
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Analytics Analysis of conversions, time of day, days of week, geolocation, type of device, extensions, and other analytics from Google Ads and Google Analytics.
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Ad Testing Test ad variations in monitoring performance and ROI.
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Underperforming Ads Creation of negative keywords and removal of underperforming ads.
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Reports Provide monthly reports, consulting, and monitor/manage the campaign.
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Updates Updates to the campaign to comply with Google Ads’ changing rules.
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Payments Ensuring payments go through and updating Google Ads if they do not.
Costs
We do not lock you into any contracts. You can cancel or adjust your budget at any time. We base our pricing either on a flat rate or a percentage of the ad spend. You pay the ad costs directly to Google Ads. We will advise on the budget before signing and keep you advised if the budget ever needs to be increased or decreased.
The fees above cover the Google Ad program only. We work at an hourly rate to set up and manage the campaign on other platforms like Facebook, Bing, Twitter, etc. If you would like to test new designs, we can set up templates and custom landing pages. Give PaperStreet a call to discuss the additional pricing: 954-523-2181.
Frequently Asked Questions About Law Firm PPC and Paid Search Marketing
Google search results are shrinking. Google Ads advertisements and legal directories now dominate the search results, pushing organic listings lower on the page. For a search completed on a desktop only, the three law firm listings in the map-pack and a few other direct firm listings are featured on the first page of the search results. What does this mean for your website? It means it may already be pushed to the bottom of page two below relevant display ads and major legal directories. A well-conceived attorney PPC campaign can help drive traffic to your website and stop the fight for a spot on page one.
For most campaigns, we can install a phone tracking solution. This will make sure ALL calls from your website are logged. It is simple: we place the JavaScript code on the website. When a visitor from Google Ads lands on your website, the phone number dynamically changes to the new number. We can then track all leads. For some clients, only 30% of their leads come from contact forms, the rest come from phone calls. So a phone tracking system allows us to see the entire value of an attorney PPC campaign.
At PaperStreet, for every campaign, we will set up a search network campaign and remarketing campaign. We will work with your existing landing pages or use one of our templates proven to convert.
We can create Facebook ad campaigns, Google Ads Call Only campaigns and other social network campaigns. Ask us to discuss a variety of other opportunities to expand your message
When considering PPC, you should ask yourself: how much is a new client worth to my firm? If an average client is worth $5,000 in fees, then you can spend quite a bit per lead and still be profitable. Typically, we can produce leads from $50 to $300 depending on the practice area and competition level.
While we do recommend you give ad campaigns at least three months to show profitability, we do not lock you into a contract. You can test out your campaign on a month-to-month basis. If the campaign is not working, or you are not satisfied with the results, you can end it at any time.
Significant changes in the past year have created new opportunities. If you have not tried a law firm PPC campaign in the last few months, it’s time to try again. We have a new process to help improve conversions.
While it varies by campaign, some clients get leads for less than $50. Some highly competitive areas can pay over $500 per lead. It really depends on how much competition you have, the quality of your ads, the match type of your keyword phrases, and the quality of your website. The better your website, ads, and keyword match, then the lower your costs and higher your quality score at Google will be.
No, not every lead turns into a client. But most firms can turn 30% to 50% of their leads into clients. This means that if you receive leads for $50 each, and you obtain 10 leads in a month, then your actual new client costs are anywhere from $150 to $350 per lead (based on a final closing rate of 30% to 50%). Sounds confusing? It is not. We use a handy ROI spreadsheet where we ask for:
- Your closing rate percentage
- Your average case value
We can then calculate your overall ROI based on various keyword phrases. It is almost always positive and makes sense to advertise.
A typical budget for PPC is above $1,000 a month. Most of our clients spend $1,000 to $3,000 per month on ads.
We have a few clients this year alone with huge budgets and they want to know that we can handle them. If your firm has a budget of $4,500 per month or higher, the management fee is 20% of your ad spend.
For Google Ads, we have clients bidding anywhere from $1 per click to over $125 per click. What? $125 per click? Yes, in competitive areas, we have crazy bid amounts. That means you can spend $1,000 a day and just receive 10 clicks – so that is over $30,000 a month. You better make sure your landing pages and website are A+ and convert when you are spending that kind of money.
For most clients, we average anywhere from $5 to $25 per click. It depends on practice areas, geographic areas and competition. The larger the city, the larger the practice area, and the more competitive the market, the higher the bid amounts will be.
Yes, almost always. A properly set up Google Ads campaign can help. There are many mistakes you can make, and there are specific scenarios where a Google Ads campaign does not make sense. But it is almost always worth the nominal setup fee and monthly management costs to get a campaign going to see if the phone will ring more.
Remarketing lets you show ads to users who have previously visited your website. As users browse the web, your banner ad is displayed on other websites they visit. This technique keeps your firm on their mind and only a click away.
It’s cheap. It’s effective. It works.
We budgeted $100 in November on PaperStreet’s remarketing campaign and received nine leads. Moreover, our ad was shown more than several thousand times. The campaign is increasing our brand awareness at a very nominal cost.
The set-up cost is $600 dollars and includes the set up and creation of three banner ads. You would pay the ad costs directly to Google, but most likely this would be $100 dollars per month to start. It may be higher in the future, if you receive more clicks. We would manage the campaign for $150 dollars per month for one hour of work. In short, your initial budget should include $600 dollars for set up and $250 dollars per month for maintenance.
What Our Clients Say
PaperStreet did redesign and has been managing organic SEO for us for 3+ years. I've finally given up the ghost on managing PPC to PaperStreet as well. Lifted a massive source of stress for me. I like working with these folks. They're easy to communicate with and accommodating."
Working with PaperStreet has been one of the best experiences in my career. From consultation to design to launching our award-winning website, PaperStreet listened to our needs, responded promptly, and kept us on a strict deadline. We launched a new website in just four months, unheard of in legal marketing. Robin Tidrick personally presented it at our law firm retreat, impressing all the attorneys. I highly recommend PaperStreet; look no further.
"I have to say, your team is incredible! The promptness and efficiency of the work is so appreciated and commendable. Thank you so much!"