PPC is cost-effective advertising of your firm online, mainly on Google search and its network of properties. We create text ads for placement when visitors search for your practice areas in specific geographic locations. You only pay when someone clicks on your advertisement and we can control how much is spent by setting a monthly budget. The bottom line is that we can setup an account that will convert and lead to more business. Read PPC frequently asked questions and review our top tips for a successful campaign. Also check out five big mistakes that law firms make with pay-per-click, and our tips for better PPC banner ads.
Ever been followed around the internet by an ad from a website you recently visited? If so, you’ve experienced remarketing.
Remarketing lets you show ads to users who have previously visited your website. As they browse the web your banner ad is shown on other websites they are looking at. The technique keeps your firm on their mind and only a click away. It’s cheap. It’s effective. It works.
We can create Facebook ad campaigns, Adwords Call Only campaigns, and other social network campaigns. Ask us to discuss a variety of other opportunities to expand your message.
At PaperStreet for every campaign we will setup a search network campaign and remarketing campaign. We will work with your existing landing pages, or use one of our common templates proven to convert.
PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions. With pay-per-click marketing you are reaching the most precise target market available to any business - potential clients who are searching for what you offer. Pay-per-click campaigns can be online in just a few days, which means your law firm is instantly getting qualified traffic and leads.
We do the research, create the strategy, write/design the ads and setup the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign.
We do not lock you into any contracts. You can cancel or adjust your budget at any time and only owe us the setup fee. Our costs are simple: A low one-time setup fee of $500 and monthly management of just $350 per month. We use this budget for just about any size law firm account.
We only work with qualified law firms. In fact, we only work with one firm in a given market. Is your current PPC provider representing you and the firm in the same building? Sounds like a conflict of interest, especially when you both have to bid on the same phrases. Our founder, writers and content director are licensed attorneys aware of common ethical violations. We know you have to abide by the Professional Conduct Rules of your jurisdiction and make sure you do not run afoul of those rules.
Don’t rely just on Google’s suggestions to setup a campaign. Why? You will blow your budget on extraneous keyword phrases. We saved one firm $100,000 in their first year of PPC services with us by identifying unnecessary and unhelpful phrases. Even if you are not spending at that level, we can reduce your budget and improve your quality of leads. Read more about how we got one law firm 145 leads using SEO and PPC best practices.
Firm:Hains Law, LLC
Summary:Within 25 days of launching a Pay-Per-Click (PPC) account focusing on Family Law in Carmel, IN, Hains Law has over a 20% conversion rate and has tripled the number of appointments for consultations month over month. SEO has been beneficial for the client as well. "Strictly from SEO alone, I have had at least 5 new appointments with potential clients. I am definitely seeing a return on my investment for SEO" - Joshua Hains
Firm:Nordhaus Walpole, PLLC
Summary:A Texas based family and divorce law firm recently restructured their campaigns, ad groups and keywords to focus on long-tail, high converting terms. Conversions are up from month over month from 3 to 12 for a total conversion rate of 25 percent. This is well above our 5% goal.
Firm:Tycko & Zavareei LLP
Summary: A law firm specializing in whistle blower cases has made significant improvements in leads as a result of Google's extended ads. Month over month conversions increased from 15 to 25 for a 66.67% change. Now, cost per lead has decreased by $77.59.
Firm:Turley Hansen & Partners, LLP
Summary: A New York law firm helping victims with 9/11 related cancers have increased their leads 17x month over month. This has made their cost per lead less than $30.
Firm: Searcy, Denney, Scarola, Barnhart & Shipley
Summary: Personal injury is the most competitive area of pay-per-click marketing for lawyers. By setting up individual targeted campaigns with related sister sites for each separate personal injury topic, we were able to increase the quality score and drive down the cost per click.
Firm: The Law Offices of Adrian Philip Thomas
Summary: We saved this probate firm more than $10,000 a month (compared to their old web company) by modifying their AdGroups, keyword phrases, advertisements and landing pages. Not only did we save money, but we actually increased inquiries.
Our pricing is simple. We charge a low one-time setup fee to cover the time needed to consult with your firm, create custom banner ads, and setup the overall search and remarketing campaign at Google. We also budget for a low monthly rate to manage, monitor and most importantly improve the campaign on a monthly basis.
The fees above cover the Google Ad program. If you want us to setup Facebook, Bing, Twitter or other campaigns, we are more than willing to do so, we simply work at an hourly rate to setup and manage the campaign. If you would like to test out new designs we can setup template and custom landing pages. Give us a call to discuss the additional pricing: 954-523-2181.