Law Firm SEO FAQ's
Do I need an Attorney SEO agency?
In short, maybe. While we can provide resources to help you understand the “basics,” Law Firm SEO is far from simple. The guidelines and standards for what works and what doesn’t are constantly changing and evolving. We view them like a puzzle or a code that we need to crack, and it can sometimes be challenging. It takes expert knowledge and experience to get the results you need, and more than anything, it takes time. As a lawyer, we know you’re busy handling cases and clients. They need your utmost attention. Leave the technical stuff to us. Finally, check out How We Generated 145 Leads for a Law Firm.
Do you have a SEO Process Chart?
Of course. View our SEO Process Chart here. We believe the initial setup process should be as collaborative as possible. The more insight you provide about your goals, practice areas and let us learn about your business, the better we'll be able to customize our research and strategy. Our detailed process of setting up a SEO campaign consists of hundreds of steps but they can fundamentally be shortened down to: Keyword Analysis and Strategy, Content Development, Authoritative Link Building, and Reporting and Consultation.
How are your fees set up?
We offer a wide variety of package plans to fit the needs of most firms. To read more about each, please view our SEO plans page.
Do you offer any guarantees?
While we do not promise any guarantees, we work aggressively to maintain a retention rate of 90% and higher of all SEO clients. We view all campaigns as a symbiotic relationship and our success is your success.
Does PaperStreet handle everything for your SEO campaign?
As with any marketing, success is derived from partnerships of the same common goal. While PaperStreet will handle the overwhelming majority of the work, partnerships are critical to the success of your campaign. The more your firm is involved, the higher you will rank. Below are a list of some of our blog posts on partnerships:
What makes PaperStreet different from other Lawyer SEO agencies?
We pride ourselves on our results, our exclusivity, and our transparency. We like to showcase our proven results; we offer exclusive agreements by working for only one firm for each particular practice areas per region for most of our advanced packages; and we uphold full transparency in the work within your campaign – we involve our clients in all aspects of our process and provide full disclosure in all work completed within the campaign.
How is SEO success measured for law firms?
The simple answer: getting a return on your investment. Once we obtain top rankings, translating these rankings first to traffic on your website; then, most importantly, to conversions from the website. Conversions for attorney SEO campaigns are typically a phone call of contact form submission.
How does PaperStreet decide which keywords to use?
At PaperStreet, we rely on in-depth keyword research to determine which keywords will be the most relevant, most competitive and most lucrative for your law firm. Some of our steps for this process include:
- Establish your geographical area. Determining the region you want to focus on -- whether it’s a specific city, county or sometimes even nationwide -- is the first step to creating an effective list of keywords.
- Identify keywords based on content. Content based around keyword phrases is viewed as more relevant by search engines and will help improve your rankings.
- Add keyword suffix terms. Don’t just focus on one term! In the legal industry, there are so many options available to you. Use the terms “lawyer,” “lawyers,” “attorney,” “attorneys,” “law firm,” and “law firms” for the best results.
- Use suggestion tools. Tools like Google Adwords’ Keyword Planner and other sites like Ubersuggest are a great resource for generating ideas you might have missed. Adwords’ Keyword Planner Tool and other sites like Ubersuggest are a great resource for generating ideas you might have missed.
Does PaperStreet outsource?
No, we do not outsource our work. We do all our own research, strategy, writing, editing, development, design, link building, reporting, analytics and consulting.
Can you work with my design / development team?
Yes, our team can work with any design and development team. We have worked on SEO only campaigns with attorney marketing teams. Of course, we are also a web design and development team, so can assist as needed too.
Does PaperStreet adhere to White Hat SEO principles?
Yes. We have never (and never will) resort to the unscrupulous SEO tactics that have caught up to some companies, getting them blacklisted by Google. In fact, we have helped many firms that have come to us for assistance in cleaning up their websites and getting rankings restored. While it might take more time and effort, these techniques can and will achieve long-term success. We focus on high-quality backlinks; original, reader-friendly content; heavily-researched keywords and more to ensure results for our clients.
Does PaperStreet offer a Google Penalty Recovery Services?
Yes. If your website has low-quality backlinks, Google may have noticed this also. As such, these backlinks can be pulling down your website in rankings. We offer services to disavow and remove manual action penalties caused by these low-quality backlinks.
Does PaperStreet offer General Law Firm SEO Consulting?
Yes. Please contact us for specific plans on how we may be able to assist.
Do you pay attention to Google Algorithm updates and do they matter?
Yes and yes. We continually monitor any changes, however minor they may seem. Any changes within any algorithm can potentially affect change and we want to make sure that we stay on top of any updates that can affect our campaigns. Below are a list of some of our blog posts on algorithm updates:
Which SEO tools do you use?
It's important to make sure the technical aspects of the website are in good shape. This ensures Google can easily access the website and understand it completely. We use applications such as Google Analytics and Search Console, Screaming Frog, XENU, MOZ, Sitebeam, and Advanced Web Rankings to name a few. Below are a list of some of our blog posts on Google Webmaster Tools and Analytics:
How does PaperStreet aid in our local SEO?
By focusing on your local SEO marketing goals. We optimize your website to ensure it has all of your local information according to best practices. We work with our clients to create local content such as city pages and local blog posts. We claim and update all major local listings and provide recommendations on backlink opportunities including sponsorships and publications to dominate within a local market.
Will you share all of the SEO changes you make to our site?
Yes. We never arbitrarily make updates to a website without approval. All changes and updates will be approved first before being made online.
How often will you deliver reports?
All reports are sent out within the first two weeks of each month. The reports sent outline the work completed over the previous month. Additionally, monthly consultation is included as part of all SEO campaigns at PaperStreet.
Will SEO help my law firm?
Yes, so long as you follow the best practices guidelines, an SEO strategy can help your site. You can also seriously mess up your website and hurt your rankings if you try to scheme / scam Google.
How long will SEO take?
The SEO process can take anywhere from 60 days to over a year. The time it takes depends on your existing website, its content, its authority and the same for your competitors. Niche keyword phrases can be ranked high typically quicker than the most highly sought after competitive phrases.
Do you have a Google Analytics Quick Guide?
Want to know how to quickly use and understand Google Analytics? Learn more about Google Analytics.
What is your Best Practices Guide for obtaining Online Business Reviews?
Not sure how to obtain online reviews for your business? Learn more about online reviews.