We perform a technical review for each of our internet marketing campaigns to ensure the website is healthy and functioning properly. If a website contains technical issues and errors it will ultimately lead to a poor user experience and may impact search engine rankings.
We go through an estimated 100-point checklist to ensure there are no technical issues present. Some of our top checklist items include checking for:
- Responsiveness on mobile devices
- Duplicate title tags, meta descriptions or body content
- Broken links
- Correct canonical linking
- Excessive redirect chains
- Valid XML sitemaps and robots.txt file just to name a few.
As the internet marketing world progresses we are always updating our technical checklist to stay on the cutting edge of what is important to review.
In addition to specifically reviewing the website, we also review your Google Analytics and Google Search Console account. We check for latest algorithm updates and determine how it could have negatively impacted the website along with many other items that relate to the overall health of the website. Other items include checking to see if a manual action penalty exists, looking for significant drops in traffic or index status, performing malware checks, finding significant increases in crawl errors and running a site speed analysis.
Overall it’s extremely important to make sure the website is technically sound because one small mistake or oversight can cause a catastrophe for your internet marketing campaign and website. For example, if your robots.txt file was setup incorrectly you could potentially be blocking all search engines from indexing your website and it would never be found online. Our technical website review ensures this and many other technical issues will never occur on your website.