Law Firm Email Newsletters & Law Firm Email Marketing
Email newsletters and email marketing have been around for years and for a good reason. They are a fast, cost-effective way to connect with clients and build long-term relationships.
Newsletter campaigns are a great opportunity to market your firm. You can educate existing clients and target new ones with informative articles. PaperStreet can help organize, set up, design, write, and send your newsletter. We help you choose the best platform for your firm, whether it is MailChimp or your preferred email system.
Email marketing is simply the overall umbrella name where you come up with a detailed plan to write newsletters, build a list, and promote your services through education and information.
When you select PaperStreet to produce your law firm email newsletter, we work with you to ensure you have the following:
- A professional, custom newsletter design consistent with your brand;
- Consultation on best practices for a compliant subscriber list, so you are not labeled a "spammer";
- Compelling, original content. Writing and editing services are available; and
- As needed, we provide training on email marketing platforms, such as MailChimp, so you can send the newsletter on your own and track results.
You approve all the critical details and our team takes care of the rest.
You can see our guide on Email Marketing: Best Practices Guide for Law Firms.
Key Benefits of Law Firm Email Marketing and Newsletters
Email marketing typically has a significantly higher ROI than many other marketing channels.
Direct Line to Clients
The #1 thing that makes email marketing more effective is that you have a direct line to your audience. People also check their email every day and expect marketing messages in their inboxes.
Helps You Stay Connected
Newsletters are a great way to build long-term relationships with existing clients and update decision-makers on new firm offerings, successes and legal developments.
Preferred by Consumers
86% of consumers prefer to get email messages over Facebook, TV, and display ads
Email marketing not only increases click-through rates for your landing pages but it helps make sure that traffic is relevant. The people interacting with your emails are currently in your marketing funnel, so they’ve already shown interest in your company.
Suggested Content Topics for Law Firm Newsletters
The key to newsletter content is focusing on subjects that are important to your readers and potential clients. For example, if your firm typically handles accident cases, you might send newsletters around the holidays focused on safety, drunk driving and taking advantage of rideshare options. Additional topics include, but are not limited to:
- New laws and/or changes to existing laws
- Upcoming tax season
- Important product and/or vehicle recalls
- Firm events and news
- Monthly wrap-ups
- Firm accolades, reviews and sponsorships
- Office relocations/new offices
Email Marketing and Newsletter Deliverables
Setup of Email Newsletter System
We will handle the account setup. This includes importing your existing list, educating on best practices, setting up email settings, creating the initial newsletter, testing, and sending out.
Design of Newsletter
Depending on the package selected, we will either use existing templates with your logo/colors, or we will custom design the initial newsletter. Either way, you have a template for future use.
We include the first newsletter content writing as part of the package. Subsequent newsletter content writing can be purchased on an as-needed basis.
Our default system to send emails is Mailchimp. If you need to use a different provider, please contact us for a review. Monthly email sending costs vary depending on your list size and platform.
Related Information & Examples for Law Firm Email Marketing and Newsletters
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Attorney Email Newsletters and Email Marketing Made Simple and Fast
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Features of Lawyer Email Newsletters & Email Marketing
PaperStreet sets up an account with MailChimp.com or your preferred provider.
The most important aspect of your mailing is your list. We guide you through the correct way to build an email list.
You can self-manage future email blasts.
Confirmation on Critical Details
You confirm all critical details and we take care of the rest.
PaperStreet uses proven one- or two-column templates. We also design a compelling header graphic and color scheme.
We offer content writing and editing services at a flat fee to help you craft content for your newsletter.
We help you upload and get your list approved.
We help test your campaign.
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