Law Firm Video Marketing & Production

Ownership

Your firm owns the videos and 100% of the content.

Law Firm Video Marketing

Learn how attorneys can use online videos to help the public & build their practices

• We Take Care of Everything – A professional videographer will visit you on site, setup everything, shoot the video and then edit for a finalized product over the following week. We will then load the videos onto YouTube or Vimeo for social sharing. Next, we embed them on your website once complete for your site’s visitors to view them immediately.
• Be Different – 78% of all law firms have a website. What’s going to differentiate your firm and drive clicks and calls? Firm overviews can either be scripted with a professional voiceover or interview-driven to deliver a positive first impression and drive higher conversion.
• Higher Click Thru – Lawyers.com found that if a lawyer has a video on his or her profile page, email from prospects increased by 127% and click-throughs to a firm’s contact page by 138%.
• Higher Rankings – Having lots of fresh, relevant content that matches search terms that potential clients are looking for is key. Typically, we find a strong correlation between search rankings and websites that have videos. We have found that websites with videos have a longer time on site in analytics. Google tracks website usage and time on site is important.
• Landing Pages – Landing pages with professional video generate 4-7x more engagement and response rates.

The Future (and Present) is Mobile, So Videos are Key

As mobile devices are now a main part of people’s lives, you can reach your target clients faster through their phones. If you make your videos easier to watch on smartphones, then you will have the power to captivate your audience.

To put it simply, someone watches it, likes it and shares it. Another person might even save or bookmark it. Either way, the video contains your details that are viewed on someone’s phone. Yes, that phone which will be used to contact you. See the connection? That’s it.

Scientists at MIT discovered that the human brain responds to images in as little as 13 milliseconds. If you’re going to captivate your target audience or prospective clients in those first few seconds, the pressure is on to make your video as interesting as possible.

With that in mind, video marketing for law firms isn’t just making an ad for your practice. The videos explain complicated laws, answer common questions, promote a current issue or simply give your potential clients a chance to view those who may be handling their sensitive legal issue. Whatever motivates you to create a video, PaperStreet is here to help you reach your target audience and put your videos high on Google’s search engine results page.

Why Video Marketing Works

You may be wondering if producing a video will be worth your precious time and effort. Here are some of the main considerations:

• Video Helps You Be Different – 78% of all law firms have a website. What’s going to differentiate your firm and drive clicks and calls? Firm overview videoss can either be scripted with a professional voiceover or interview-driven to deliver a positive first impression and drive higher conversion.
• Higher Click Thru – Lawyers.com found that if a lawyer has a video on his or her profile page, email from prospects increased by 127% and click-throughs to a firm’s contact page by 138%.
• Higher Rankings – Having lots of fresh, relevant content that matches search terms that potential clients are looking for is key. Typically, we find a strong correlation between search rankings and websites that have videos. We have found that websites with videos have a longer time on site in analytics. Google tracks website usage and time on site is important.
• Landing Page Interactions – Landing pages with professional video generate 4-7x more engagement and response rates.

Further, here are some facts that may surprise you, but will definitely enlighten you:

• For the past decade, businesses are shifting  to video content creation as a crucial marketing investment. 83% of today’s marketers believe that videos are now more important than ever. In fact, video generally has a 35% to 45% higher click-through rate than regular print.
• In the same report, 87% of businesses are now using video content as a marketing tool. In short, videos are now an essential part of attracting clients online.
• Video content boosts your SEO. A study conducted by Forrester concluded that video content is 53 times more likely to turn out on the first page of the search results. Google algorithms place a high ranking value towards informative content, especially videos, so if you want your firm to move up to the first pages of Google, create videos.
• Youtube now has over 2 billion users. It dominates one-third of the internet, and is the second most popular social media platform, which means more people are watching online videos than ever before. If you want to be seen, heard, and known, then by all means, be on Youtube.
• In the latest forecast issued by the Cisco Visual Networking Index, global video traffic generated on the internet is already up to 82% this year, an increase from 73% in In other words, a majority of online users are watching videos more than other internet activities.

10 Tips for Effective Legal Marketing Videos

Now that we’ve covered the basics and importance of making video content, let’s get into a bit more detail. Here are our top ten tips for creating successful videos.

1. Write a script relevant to your practice and study it well. Focus on the content of your message. Don’t forget to include a strong call to action.
2. Limit the length of your videos, ideally between 15 seconds to a maximum 2 minutes, to avoid boring your audience. This is video marketing, not a lecture. You can create a video series if you want to cover more topics.
3. Avoid discussing your educational and professional background. Your clients will get to know it once they become interested. But right now, concentrate on how you can solve their problems.
4. Less is more – as much as you can, avoid music with lyrics or overly prominent features which may distract the viewers from understanding your message.
5. Speak clearly. Avoid legal jargons that only you and your associates can relate to. Carefully choose positive words especially when discussing facts.
6. Record the video in a well-lit area.
7. Remove background noise, clutter, and distracting objects around you.
8. Talk directly to the camera. Speak calmly and naturally as you would upon meeting your client face-to-face. This gives a personal feel to your video.
9. Place your video recording device on a stable, non-moving holder or tripod. A blurry and shaky video will cause an amateur effect on your message.
10. Call a videographer for a smoother, professional video production. This will enable you to focus on delivering your message well, instead of worrying how the video will turn out. You will benefit more from the better production value.