How to Use Your Blog to Get Backlinks for Your Website

Getting high authority websites to link to yours is one of the best ways to grow your visibility online. There are many ways in which to go about getting these links, and it is important to take a balanced approach. One of these methods is to utilize your blog. While many firms know the value of putting out high quality, optimized content via their blog, that content can also be used to attract links.

Unique Voice:

There is no shortage of lawyers or their websites in the world and many people searching for one may struggle to differentiate them. Your website should tell potential clients who you are, what you do, and how you do it. Your blog, however, is where you have the opportunity to show your unique voice and perspective on different niche topics. The better you are able to differentiate yourself from your competitors in this way, the more likely you are to be noticed. This can lead to journalists, bloggers, or other site owners to want your voice on topics they may be writing about, which can lead to a link to you.

Unique Content:

Aside from showing your voice, your blog is also an opportunity to provide unique content in your niche. Bloggers and website owners are unlikely to link to your site unless you provide some sort of information that your competitors do not. The more unique and interesting your post is, the more likely someone is to want to share it with others. This can include things like conducting a study with useful statistics, a fun and helpful infographic, or anything newsworthy the firm or its employees have been up to recently.
Blogging is your opportunity to stand out from the competition and give your unique insights. Show off what makes you better, and people will take notice and want to link to your posts. If you’re interested in quality blog posts to gain links to your site, give us a call or schedule a free consultation!