Explainer Videos for Law Firms
Explainer videos are short videos that use animation and narration to explain your firm’s practice areas, unique approach or competitive advantage in an accessible and engaging way.
Law firms have been slower to leverage the marketing power of video. There's a perception that production and filming is too time consuming and expensive for there to be a measurable ROI for the average lawyer. This is where explainer videos come in.
Benefits of Explainer Videos
They are an excellent marketing tool that can improve SEO, increase website traffic, and increase engagement on social media.
Cost efficient and effective.
Explainer videos are an efficient and compelling way to feature the benefits of your law firm without the time and expense of traditional video production.
Connect with your potential clients.
By showing how you can help instead of telling, you can build confidence and trust in potential clients.
Educate your potential clients to overcome objections, especially when dealing with sensitive and complex practice areas.
Explainer videos are short in length but pack a powerful punch. Successful explainer videos are educational and empower potential clients by;
Focusing on the audiences problem
Showing clearly how it can be fixed
Giving the viewer a clear reason to convert.
A quality video can showcase what you can do for your target audience as well as the consequences if they choose not to contact you.
We currently offer custom packages. We help write the script, storyboard, create the artwork, animate and voiceover the video.
- Idea and Script - We will help you select a worthwhile topic and create a 250 to 300 word script for the video.
- Storyboard - We will create a scene outline and identify the art, text, and animations to create the video.
- Art - We will create custom art assets for characters, objects, and concepts.
- Animation - We create animations in accordance with the scene outline. Oftentimes, last-minute changes are required here to better suit the video (which might not have been obvious when writing the scene outline).
- Voiceover and Audio Editing - We record, edit, and modify the narrative track to give it a professional feel.
- Video Editing and Final Polish - We piece together the animations, sync scenes to time them precisely with the voice-over and animations, and add any last-second polish. If using a music track, integrate here.
Why Invest in Video Marketing?
Your firm can utilize explainer videos in multiple marketing campaigns; they can be used to attract potential clients, engage current followers, and build your client base.
- Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
If you are in need of an explainer video for your law firm, give us a call at 954-523-2181 or contact us.