Podcast Services with PaperStreet
Perhaps surprisingly, the overhead for an attorney podcast program is quite low. The law firm is simply responsible for a Zoom subscription and a microphone. The rest, however, is up to PaperStreet. Our podcast service includes the following:
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A 12-month content calendar with an outline of topics
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Script writing
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Podcast editing
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Creation of a podcast gallery on your law firm’s website
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Integration of podcasts into your blog
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Posting of your podcast to popular directories of your choice (Spotify, Apple, Google Podcasts, etc.)
Additionally, since we’re a full-service digital marketing agency, we also offer add-ons such as social media and SEO integration. We can also insert your logo as a thumbnail to the podcast – or design a logo if you need it!
At PaperStreet, our podcast and marketing teams are here for you every step of the way. Give us a call today and we can brainstorm how you can tailor the interests and services of your law firm into a profitable podcast program that expands your brand and attracts clients.
Answering Your Top Podcast Marketing Questions
Research shows that podcasts audiences are not fussy about length. If the topic is engaging, audiences will tune in for 5 minutes or 90 minutes. We encourage a length of approximately 30 minutes, but that length is flexible depending on the topic being presented.
Attorneys have a wide breadth of topics that are appropriate for podcasts. Whether you’re outlining a new law, discussing a case in the news or providing a “how-to” for a common legal matter, there are plenty of opportunities to demonstrate your legal know-how.
Additionally, podcasts are a great opportunity to have a “conversation” with a person connected to your cases. Local forensic experts, psychologists, medical doctors and business analysts could all provide a unique perspective that would allow for an easy conversation and could also boost community involvement.
Lastly, podcasts can also serve as a peer-to-peer medium. Connect with other attorneys by producing programs that appeal to other law firms and can help you earn referrals.
Podcasts are a great option for social media engagement, but did you know that they also help with SEO? The key is to provide a transcript of your show and insert proper optimization techniques such as tags and keyword phrases where applicable in order for Google and other search engines to index your site.
Topic selection is obviously the most important element when creating a podcast. You need to identify a topic that piques audience interests by being buzzworthy or by providing answers to questions that many people ask.
The problem, however, is that too many podcast hosts stop there. As a host, you need to present the information in an engaging and enthusiastic manner. Fortunately, when hosts select a topic that is a passion to them, the fervor can be felt by the audience.
It’s important to remember that not every podcast has to showcase the host as an expert. You interview someone outside your field, for example, asking another professional questions that interest you as much as you think they would interest your target audience.
Yes, making, producing and marketing a successful podcast can take a significant amount of time – UNLESS you sign-up for a podcast marketing service. Since our service covers the pre- and post-production matters, the attorney may only need to put in about an hour of time a month. Just record the show and leave the rest to us!
Creating Creative and Impactful Podcasts for Law Firms
At PaperStreet we can help your firm develop creative and informative podcasts that will help you effectively communicate with clients.