Give Your LinkedIn Profile a Summer Sprucing!Want to “spruce up’ your personal LinkedIn profile, but aren’t sure what exactly needs sprucing? Never fear, PS is here! The overall goal for your personal LinkedIn is to complete as much information as possible to make it a fully rounded representation of who you are.
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Enhance Your WordPress Blog Content with ImagesAt PaperStreet, there are many reasons we build most of our websites in WordPress. But if there’s one reason to rule them all, it is to enable you, the website owner, to add your own content. New posts and pages keep things…
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Setting up a Pinterest Ad CampaignDeciding to run a Pinterest Ad is a great business move. Promoting your Pins is an easy way to get them seen by an ample crowd and will take visitors straight to the source of the original content.
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5 Things Your Web Developer Wished You KnewBuilding a website is no small feat. As a developer, I know firsthand just how many intricate details go into creating a new site. That being said, the full extent of work on the development end is not something the…
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The Long and Short of It: Why Other Types of Content May Work Better Than Normal BlogsFor years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic. Well, in…
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So You Want to Start a Pay-Per-Click (PPC) CampaignGetting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…
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Break Through the Noise: Five Ways to Leverage HARO for Media CoverageGetting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.
› Read MoreSetting up Campaign Custom Parameter Tracking and URL ReferrersWe like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.
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Most Common Online Review Questions AnsweredOnline reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.
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PaperStreet Launches New Essentials Website for Ralph the LawyerPaperStreet launched a new Essentials website for Ralph the Lawyer in May 2017. Attorney Ralph M. Guito III, is a senior partner with the firm McIntyre Thanasides Bringgold Elliott Grimaldi & Guito, P.A., who specializes in personal injury cases.
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