Amanda BaileyHow to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.

› Read More

Alex DiSebastianUsing CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail (https://www.callrail.com/).…

› Read More

Emily Stephens5 Reasons Why You Need an Internet Marketing Strategy in 2018

In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.

› Read More

paperstreetHow to Share User Access to Google Search Console

In this post, we will provide the steps on how to share user access to your Google Search Console account.

› Read More

paperstreetHow to Share User Access to Google Analytics

In this post, we will provide the steps on how to share user access to your Google Analytics account.

› Read More

Suki TranqilleWhy Social Media is Critical for Your Client Acquisition Strategy

Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.

› Read More

AndrewChatbot For Law Firms

Since the start of modern digital marketing, having live chat functionality on websites has been highly appealing to law firms that are concerned with conversions and adding a personal touch to collecting leads from their website.  There are currently two popular options for live chat.  Here, at PaperStreet, we use many of these tools on our websites, but unfortunately, they have major caveats.

› Read More

Kyle10 WordPress Tips and Tricks

Looking to navigate WordPress like a pro? We have 10 tips and tricks for making your life easier.

› Read More

David[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

› Read More

Amanda WishnerGoogle’s Featured Snippets: How to Make Your Content Stand out in SERPs

Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”

› Read More

More Awesome Posts »


Subscribe to our Newsletter




Free Website Analysis & Consultation. Contact Us Today