Category Archives: Logo Design Basics

Jacky portraitWhat To Look For In A Well-Designed Logo

Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.

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A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

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What is Pantone and PMS?

Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.

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Five Characteristics of a Great Logo

Below are five characteristics of a great logo and some examples. 1. Simple Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most. 2. Scalable A…

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Logo Basics: From Design and Development to Implementation

Your logo is a very important component of your brand, arguably the most important part. At PaperStreet we offer logo design services because we believe it is paramount to the overall branding goals of any law firm, or company for…

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No More Blurry Logo! Nicer Results from TCPDF

TCPDF is a free PDF generator that dynamically turns the contents of a web page into a PDF. Like most PDF generators out there, it has its quirks and limitations. Converting an HTML page to the PDF format is a…

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Real World Example – PaperStreet Logo Design Process

Logo design is a practice that’s a lot more involved than people realize. Developing a brand that can communicate exactly what a company is all about can be a very tedious and time consuming undertaking. How will a customer or…

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Law Firm Typeface Logos – Unleashing the Creativity!

People tend to think lawyers are too conventional, traditional and conservative, especially when it comes to their logos, websites and overall branding. We may, admittedly, make up in our minds that there is no way to push the envelope with…

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Pete Boyd portraitWhen to Use CMYK colors v. Pantone colors.

Quick Overview CMYK colors are ideal for full color images, such as photographs. Pantone colors on the other hand should be used for stationery and logo designs. The Reason The reason a Pantone color should be used is to ensure…

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