Category Archives: Ultimate Guides & Best Practices

Chris portraitDigital Marketing Checklist for 2023

As the year draws to a close, it’s time to create your digital marketing strategy for 2023. The process can be daunting, so we provided 5 questions to ask yourself regarding your efforts. Your answers will outline what areas you…


Best Practices Guide for On-Page Optimization

On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…


Law Firm Branding: A Best Practices Guide

Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…


How to Sabotage Meetings – From Actual Spies

Have you ever been stuck in a meeting that droned on and was pointless?  Perhaps then your colleague was a WWII spy following the Sabotage Field Manual put out by the Allies. I love reading about history, especially anything to…


Pete Boyd portrait21 Law Firm CRM & Case Management Systems – The Ultimate Review Guide

Customer relationship management (CRM) and case management systems are an essential component of any law firm’s sustainability and client trust. CRM and case management systems allow for a seamless line of communication between the firm and the customer. Case management…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 2: Bounce Rates, Tracking, and ROI)

Now that you have an understanding of why conversion rate optimization is important, and how to improve SEO and design to achieve it, we will go into the next steps: analysis, tracking, and estimating your ROI. These elements of CRO…


Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 1: The Basics, Design, & SEO)

Successful conversion rate optimization leads to a sustainable increase in leads who decide to convert into customers. This happens by improving the pathways to your calls to action, driving more people to your website, and making your services seem more…


Content Marketing for Law Firms: A Best Practices Guide (Part 2: Videos and Press Releases)

This is part 2 of our Content Marketing for Law Firms: Best Practices Guide. For part 1 of this series, click here. Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social…


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