Spam has been around since email was invented. The first spam marketing was bulk lists with the same message. Now AI is taking over. These messages are a bit more crafty and targeted. They are technically one-to-one emails that are…
Category Archives: Ultimate Guides & Best Practices
Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves
So your firm is changing names or a partner has left? We can help. Here is our guide of everything that needs to happen to make sure the name change goes smoothly. Checklist Tips & Questions
Digital Marketing Checklist for 2024
As the year draws to a close, it’s time to create your lawyer marketing strategy for 2024. The process can be daunting, so we provided 5 questions to ask yourself regarding your efforts. Your answers will outline what areas you…
Podcast: How to Set a Digital Marketing Budget for Your Law Firm
Statistics reveal that many law firms don’t set aside funds for a marketing budget. Those that do set aside funds often fail to have an ongoing fund and/or evaluate their data. In this episode of PaperStreet’s podcast, we discuss how…
Podcast: Attorney Website Design Trends for 2024
Is your law firm considering a new website design for 2024? Should you be? Listen to the newest episode of PaperStreet’s podcast, as we discuss the best new attorney website design trends and important developmental tips to consider for the…
Podcast Episode: What is Your Law Firm’s Website Missing?
Having a website for your law firm is vital to your firm’s success. The site itself, however, is only half the battle — if not less. In the next episode of LEXclusive, our host, Nancy, talks with our CEO, Pete,…
The Importance of a Contact Page and Best Practices for the Legal Industry
As a law firm, your website is often the first impression potential clients have of you. A well-designed website can help you attract more clients and grow your firm. As you design or re-design your site, one of the most…
How to Take a Screenshot with Free Tools
A great way to explain issues you may be having or an update you need is to take a screenshot. You can even make notes or add arrows to better explain any issues / updates needed. There are many ways…
Best Practices Guide for On-Page Optimization
On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…
Law Firm Branding: A Best Practices Guide
Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…
