Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
Category Archives: Pay-Per-Click (PPC)
COVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis
Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important. The ultimate goal of all marketing…
COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed
Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…
Search Impression Share for PPC: What You Need to Know
Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…
Hiring an Agency to Take Over Your PPC: What to Expect from Performance
Ramp-Up Time Whether starting from scratch on a new pay-per-click (PPC) endeavor or transitioning an existing account to a new agency, you should expect to see a ramp-up period for performance of up to 90 days. No two agencies are…
SEO and PPC: the Oven and the Microwave
Here we go again. It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…
Competitors Bidding on Your Brand
Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…
Advertisers Assemble: How to PPC Like an Avenger
After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…
2018 Law Firm Marketing Guide: New Ideas and Best Practices
The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.
How to F-Up your AdWords Pay-Per-Click Campaign in 10 Easy Steps
PPC can be tricky, especially for first time users. If you’re a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.
