Category Archives: Pay-Per-Click (PPC)

How to Target Your Law Firm’s Ideal Client with PPC Ads

The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…


Key Mistakes to Avoid in Your Law Firm PPC Campaign

As you set up your first law firm PPC campaign, you will not only want to consider the suggestions we’ve already mentioned, but also common mistakes that firms often make. Avoiding the following errors will help you to improve your…


PPC Troubleshooting: What to Know About Competitors Bidding on Your Brand

We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…


Best Strategies for an Effective Personal Injury PPC Campaign

Online marketing can be highly competitive for personal injury law firms. Depending on a firm’s current audience and location, the strategies used to gain leads and conversions can and will vary. Luckily, we’ve got a list of the best strategies…


Measuring and Understanding ROI from Your Paid Law Firm Marketing

What is a signed case worth to your firm? How much would you be willing to pay to generate a signed case? These are the most important questions when assessing the return on investment from your paid law firm marketing.…


Local Services Ads – How to Get Started

Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…


Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?

Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…


Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…


COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed

Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…


Search Impression Share for PPC: What You Need to Know

Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…


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