Pay-per-click (PPC) advertising is a great and common tool that can help businesses, including law firms, increase their online visibility and drive targeted traffic to their websites. However, PPC — often Google ads, specifically — is not for everyone, and…
Category Archives: Pay-Per-Click (PPC)
Podcast Episode: Google Ads 101
Each month we try to film our podcast episodes based on what our clients ask and/or address some of the services we feel attorneys and other professionals need to learn more about. Unfortunately, poor ad management has led many law…
Maximizing Your ROI from Local Service Ads
Expanded beyond estate and immigration law in late 2020, Google’s Local Service Ads have proven to be an effective marketing tool for law firms in most, if not all, practice areas. In this discussion, we will go over what Local…
How to Target Your Law Firm’s Ideal Client with PPC Ads
The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…
Key Mistakes to Avoid in Your Law Firm PPC Campaign
As you set up your first law firm PPC campaign, you will not only want to consider the suggestions we’ve already mentioned, but also common mistakes that firms often make. Avoiding the following errors will help you to improve your…
PPC Troubleshooting: What to Know About Competitors Bidding on Your Brand
We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…
Best Strategies for an Effective Personal Injury PPC Campaign
Online marketing can be highly competitive for personal injury law firms. Depending on a firm’s current audience and location, the strategies used to gain leads and conversions can and will vary. Luckily, we’ve got a list of the best strategies…
Measuring and Understanding ROI from Your Paid Law Firm Marketing
What is a signed case worth to your firm? How much would you be willing to pay to generate a signed case? These are the most important questions when assessing the return on investment from your paid law firm marketing.…
Local Services Ads – How to Get Started
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…
Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?
Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
