Having a strong online presence is essential for law firms when it comes to connecting with potential clients. Within the legal industry, this digital exposure is imperative, as it plays a direct role in determining a firm’s ability to attract…
Category Archives: Pay-Per-Click (PPC)
Choosing the Best Settings for Your Law Firm PPC Account
One of the main benefits of advertising your firm on Google Ads or any other paid search platform is control. You choose when your ads can show, in what locations your ad can show, and what practice area focus the…
How to Stay Competitive with Your Law Firm’s Paid Ad Campaign
Pay-per-click (PPC) advertising is a common digital marketing strategy that businesses use to drive traffic to their websites and generate leads. PPC can be an effective way to reach your target audience and increase your online visibility, but it’s important…
Attorney PPC Tips: Do You Need to Follow Google’s Recommendations for Paid Ads?
When running or managing a Google Ads account, Google will have a number of recommendations that they show in the Google Ads dashboard, as well as in a specific tab for recommendations. While these recommendations can have a positive effect…
Law Firm PPC 101: Should You Consider Paid Ads on Google?
Pay-per-click (PPC) advertising is a great and common tool that can help businesses, including law firms, increase their online visibility and drive targeted traffic to their websites. However, PPC — often Google ads, specifically — is not for everyone, and…
Podcast Episode: How to Get Started with Google Ads
Each month we try to film our podcast episodes based on what our clients ask and/or address some of the services we feel attorneys and other professionals need to learn more about. Unfortunately, poor ad management has led many law…
Maximizing Your ROI from Local Service Ads
Expanded beyond estate and immigration law in late 2020, Google’s Local Service Ads have proven to be an effective marketing tool for law firms in most, if not all, practice areas. In this discussion, we will go over what Local…
How to Target Your Law Firm’s Ideal Client with PPC Ads
The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…
Key Mistakes to Avoid in Your Law Firm PPC Campaign
As you set up your first law firm PPC campaign, you will not only want to consider the suggestions we’ve already mentioned, but also common mistakes that firms often make. Avoiding the following errors will help you to improve your…
PPC Troubleshooting: What to Know About Competitors Bidding on Your Brand
We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…
