Category Archives: Pay-Per-Click (PPC)

SEO and PPC: the Oven and the Microwave

Here we go again.  It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…

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Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…

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2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

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How to F-Up your AdWords Pay-Per-Click Campaign in 10 Easy Steps

PPC can be tricky, especially for first time users. If you’re a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.

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Is Pay-Per-Click Still Worth the Investment for Law Firms?

We have seen campaigns have great success, as well as fail to achieve goals. There are contributing factors to every campaign that contribute to the success and failure of PPC efforts.

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The Biggest PPC Mistakes Law Firms Make

Every law firm expanding into internet marketing wants a piece of the PPC pie. Yet, these top five mistakes are still being made over and over by law firms.

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Pay-Per-Click Frequently Asked Questions

PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads.

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Top 10 Tips for an Effective Pay-Per-Click Campaign

We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.

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Do Pay-Per-Click or Banner Ads Raise your SEO Rankings?

The Answer Is No A client recently asked us whether local advertising or national pay-per-click ads improve their SEO efforts. The ads the client was referencing were either pay-per-click or pay-per-impression. Either way, such ads do not affect the SEO…

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