After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…
Category Archives: Pay-Per-Click (PPC)
It seems like marketers speak one language, marketing jargon, and law firms are just trying to decipher what’s working, what isn’t and how efficiently their budget is being spent. Often, the metrics get diluted and it’s difficult to tell what’s important and what isn’t.
Contrary to what some people may believe, Google AdWords isn’t a marketing avenue that you can throw an unlimited budget at and be successful. It takes a carefully crafted campaign involving eye-catching ad copy, quality landing pages, selective keyword targeting, high converting extensions and intricate bid optimizations that focus your campaign on the people who are most likely to convert.
Getting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…
PPC can be tricky, especially for first time users. If you’re a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.
As of January 31st, 2017, Google will require all text ads to be in extended text ad format. We’ll walk you through the process, step-by-step.
The end of the year is typically a time to reevaluate your marketing efforts, review your return on investment and set goals for the next 12 months. By following these three steps, you can have your AdWords campaigns ready to stay competitive in 2017.
Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…
Pete gives tips on how to make the best banner for your law firm.
We have seen campaigns have great success, as well as fail to achieve goals. There are contributing factors to every campaign that contribute to the success and failure of PPC efforts.