When it comes to marketing your law firm, having professional photos of your team can make a big impact. A well-executed photo shoot can help you showcase your firm’s professionalism, personality, and expertise, while giving potential clients a sense of…
Category Archives: Legal Industry News and Tips
FTC Guidelines for Fake Online Reviews
Over the summer, The Federal Trade Commission (FTC) has proposed new regulations to combat businesses engaged in the purchase, sale, and manipulation of online reviews. If approved, these rules would carry a significant penalty: a fine of up to $50,000…
Law Firm Content Writing: Breaking Down the Limitations of AI
The past few months, the buzz is all about Artificial Intelligence (AI). AI technology is becoming increasingly popular in the legal industry, especially website content writing. If you’re a law firm looking to revamp your website and attract more clients,…
Law Firm Marketing Vendors: What to Watch Out for When Speaking to a Sales Rep
Finding it hard to get the right marketing company for your law firm? Overwhelmed with the information out there and reducing the options to what you need most? With the multitude of marketing options available today — and the seemingly…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
Webinar: Using AI & Emerging Tech to Grow Your Law Firm
On Tuesday, May 30th, PaperStreet’s Client Relations Manager, Nancy, joined our partner vendor, CallRail, for a webinar. The panel discussed how law firms can better utilize AI and new technologies to increase their marketing, productivity and efficiency. You can listen…
AI is Changing the Legal Industry: Here’s How
Remember the days of old when you had to go to the library to do legal research? If you’re a young attorney, you probably can’t even imagine having to spend hour after hour flipping through pages while sitting on a…
Podcast Episode: Top Considerations for Attorney Digital Marketing Campaigns
In the next episode of LEXclusive, PaperStreet’s podcast, we outline what law firms need to consider when they create or modify their digital marketing campaigns.
Podcast Episode: The 3 Biggest Mistakes Attorneys Make with Their Marketing Campaigns
Take a listen to LEXclusive, PaperStreet’s very own podcast. In this episode we outline the 3 biggest mistakes we see attorneys make with their law firm marketing campaign. Don’t have a Spotify account? We’re also available on Amazon, Google, Anchor…
