So you are about to embark on a new website for your law firm. Great! Before you sign a contract, demand the ability to export your new website data at any time — and not to just get scanned html…
Category Archives: Legal Industry News and Tips
PaperStreet Celebrates International Women’s Day with Our Clients
As an agency with the majority of our clients being attorneys and professionals, we embrace the mindset behind International Women’s Day. We fully acknowledge how difficult the journey is for female professionals, and we celebrate their efforts and triumphs. For…
How to Identify Spam from Law Firm “Marketing Agencies”
Spam has been around since email was invented. The first spam marketing was bulk lists with the same message. Now AI is taking over. These messages are a bit more crafty and targeted. They are technically one-to-one emails that are…
Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves
So your firm is changing names or a partner has left? We can help. Here is our guide of everything that needs to happen to make sure the name change goes smoothly. Checklist Tips & Questions
Virtual Offices and Google: These Two Don’t Mix
Many law firms are looking for cost-effective options for their law office space needs. Virtual offices like Regus (now IWG) and Davinci Virtual are popular because they are easy to set up and affordable. In the world of law firm…
What You Need to Consider for Law Firm Photo Shoots
When it comes to marketing your law firm, having professional photos of your team can make a big impact. A well-executed photo shoot can help you showcase your firm’s professionalism, personality, and expertise, while giving potential clients a sense of…
FTC Guidelines for Fake Online Reviews
Over the summer, The Federal Trade Commission (FTC) has proposed new regulations to combat businesses engaged in the purchase, sale, and manipulation of online reviews. If approved, these rules would carry a significant penalty: a fine of up to $50,000…
Law Firm Content Writing: Breaking Down the Limitations of AI
The past few months, the buzz is all about Artificial Intelligence (AI). AI technology is becoming increasingly popular in the legal industry, especially website content writing. If you’re a law firm looking to revamp your website and attract more clients,…
Law Firm Marketing Vendors: What to Watch Out for When Speaking to a Sales Rep
Finding it hard to get the right marketing company for your law firm? Overwhelmed with the information out there and reducing the options to what you need most? With the multitude of marketing options available today — and the seemingly…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
