Category Archives: Blogging

Reasons You Should Be Sharing Big Wins on Your Blog

If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…

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We Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…

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5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…

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How to Create a Blog Post in WordPress

This video is a brief tutorial about how to add a blog post in a WordPress theme by PaperStreet. (No Sound) This video is based on our WordPress based theme built by PaperStreet. This is the base used to create…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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The World of Blogs

Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…

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Holiday Blogging Tips

The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…

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Why Some Blogs Outperform Others

Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.

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2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

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