Creating a legal blog that appeals to potential clients starts with quality content. Your reader is looking for solid advice that helps them address their legal needs. You want to be the legal authority they can reach out to for…
Category Archives: Blogging
Why Updating Your Law Firm Blog is Important…Especially Now
With all that has taken place throughout the world over the past year and several months, you may be wondering if there is an appropriate way for you to continue marketing yourself and/or your firm while remaining sensitive to current…
Three Keys to Maintaining Accessibility in Your Blog
Accessibility and compliance has been gaining attention in web design circles for years now. While that’s a good thing, ascending to a more inclusive web requires new knowledge and techniques for website maintenance. And it isn’t just web designers and…
Reasons You Should Be Sharing Big Wins on Your Blog
If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…
We Love FAQs…and So Should You!
Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…
5 Ways Guest Blogging Can Help Your Law Firm
Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…
The Difference Between Core Content and Blogs and Why You Need Both
Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…
The Effective Art of Humanization and Storytelling
Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…
The World of Blogs
Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…
Holiday Blogging Tips
The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…
