Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want to learn more about what you do, you need to write something that will catch their attention quickly.
Enter: the beloved FAQ.
What Can FAQs Do For Your Firm’s Marketing Campaign?
There are several things you can do to boost your marketing efforts. For example, blog writing is always an excellent first step to gain more readers and ultimately grow your firm by building your client base.
Long-form content pages (pages that are between 1,000-3,000 words) are also a valuable asset to your site, as they will work to help your firm gain and retain credibility in the practice area of your choice. However, these pages, while valuable, can be a bit much for the average person to dive into in one sitting.
Frequently asked questions (FAQs) are an easy and somewhat quick way to provide your readers with valuable information that will likely prove to be helpful to their particular situations. A carefully drafted page of FAQs will not only work to add more relevant and current content to your site, but it can also work to increase your firm’s visibility, which will ultimately push you to the ranks of becoming an authority on the subject matter.
Speak Directly to Your Potential Clients
When readers come to your site, they are likely looking for immediate answers to questions they have about a specific situation in which they’re involved. For example, if you have a real estate law firm that handles landlord-tenant issues, lease/purchase-related issues and new construction conflicts, a reader who is in the midst of a potentially heated battle with a landlord may want to know if there’s a way to break their lease without incurring extra costs or fees. Adding some quick and straightforward FAQs about resolving lease disputes could be priceless to the reader – so much so that they will want to reach out to you directly for more information.
The key here is to make sure your FAQs are about commonly asked questions. Adding arbitrary questions and answers will do nothing to enhance your campaign. In fact, doing so may lead to a reader leaving your site only seconds after arriving (known in the industry as having a high bounce rate). As an authority on the subject you’re writing about, you should be well aware of what prior clients have asked you over and over, as well as the questions that are often wondered about but never asked. Use this knowledge to your advantage!
If you would like to learn about how adding FAQ pages to your firm’s website can be beneficial to your marketing efforts, contact PaperStreet Web Design. We can assist you with creating FAQs for your firm and enhancing existing FAQ pages to boost SEO rankings.