Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…
Author Archives: Adrienne
AI is Changing the Legal Industry: Here’s How
Remember the days of old when you had to go to the library to do legal research? If you’re a young attorney, you probably can’t even imagine having to spend hour after hour flipping through pages while sitting on a…
What to Consider for Content Marketing in 2023
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
Keep Your Web Content Evergreen – 10 Ways to Help (Updated 2023)
Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…
Important Content Marketing Trends for Lawyers
While we know that lawyers and business owners don’t always have the time to dedicate to content writing, keeping up with the following trends may end up giving your business the boost it needs to increase revenue – which is…
3 Tips to Make Your Law Firm’s Web Content More Engaging
Are you wondering how to get (and keep) your client base engaged with your content? Check out these tips to help you stay on target with your tone and text. Timing is Everything – Post at the Right Time to…
Tips for Clear and Concise Writing
Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…
Why Updating Your Law Firm Blog is Important…Especially Now
With all that has taken place throughout the world over the past year and several months, you may be wondering if there is an appropriate way for you to continue marketing yourself and/or your firm while remaining sensitive to current…
Three Things You Probably Didn’t Know Google Docs Could Do
Many of us are creatures of habit. We don’t like change, and we cringe at the mere mention of doing something different than “the norm.” Here at PaperStreet, we are moving more and more toward using Google Docs as our…
We Love FAQs…and So Should You!
Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…
