Author Archives: Adrienne

Why Some Blogs Outperform Others

Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.

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‘Tis the Season…to Keep the Blogs Flowing

Now that the holidays are upon us, we know that it can be quite tempting to let various things “fall off the radar” for a while (and no, we’re not judging you if you’re letting that diet go so you can eat all the cake and pie you want before the new year). But if you are interested in keeping your internet marketing campaign alive and well during these festive days, it’s important for you to continue your blogging efforts – even when you think no one’s going to miss a blog or two over the next few weeks.

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The Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…

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Want Your Copy to Stand Out? Avoid These Common Writing Mistakes

Whether internet marketing is your primary concern or you just want a decent, readable site for your clients to enjoy, it is very important for you (or whomever you have writing on your behalf) to avoid some of the common writing mistakes that often sneak onto a web page

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Holiday Posts for Lawyers

Wondering how to keep your firm relevant during the holiday season? Adrienne recommends writing holiday posts that are relevant to your practice areas! You’ll stay on your clients’ minds and help them stay out of harm’s way.

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Webinar: How to Use Track Changes in Microsoft Word

Adrienne explains how to use the track changes feature in Microsoft Word.

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How to Reach Your Multilingual Clients

Adrienne explains how translation can impact your firm.

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Attorney vs. Lawyer: Is One Term More Dominant Than the Other in the World of SEO?

Google Trends shows that the term “lawyer” was searched for 74,000 times per month, while “attorney” was searched for only 60,500 times per month.

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