Author Archives: Adrienne

Adrienne portraitThree Things You Probably Didn’t Know Google Docs Could Do

Many of us are creatures of habit. We don’t like change, and we cringe at the mere mention of doing something different than “the norm.” Here at PaperStreet, we are moving more and more toward using Google Docs as our…


Adrienne portraitWe Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…


Adrienne portraitThe World of Blogs

Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…


Adrienne portraitHoliday Blogging Tips

The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…


Adrienne portraitBlogging Tips for Newbies: What New Lawyers Need to Know About Blogging

This is the moment you’ve been waiting for. You’ve finally graduated from law school and passed the bar on your first try. Although major law firms have been ringing your phone nonstop, you decide right away that you have no…


Adrienne portraitWhy Some Blogs Outperform Others

Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.


Adrienne portrait‘Tis the Season…to Keep the Blogs Flowing

Now that the holidays are upon us, we know that it can be quite tempting to let various things “fall off the radar” for a while (and no, we’re not judging you if you’re letting that diet go so you can eat all the cake and pie you want before the new year). But if you are interested in keeping your internet marketing campaign alive and well during these festive days, it’s important for you to continue your blogging efforts – even when you think no one’s going to miss a blog or two over the next few weeks.


Adrienne portraitThe Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…


Adrienne portraitWant Your Copy to Stand Out? Avoid These Common Writing Mistakes

Whether internet marketing is your primary concern or you just want a decent, readable site for your clients to enjoy, it is very important for you (or whomever you have writing on your behalf) to avoid some of the common writing mistakes that often sneak onto a web page


Adrienne portraitHoliday Posts for Lawyers

Wondering how to keep your firm relevant during the holiday season? Adrienne recommends writing holiday posts that are relevant to your practice areas! You’ll stay on your clients’ minds and help them stay out of harm’s way.


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