Category Archives: Email Marketing

Chelsea portraitLaw Firm Email Marketing: Best Practices, Tips & Tricks

First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…


Pete Boyd portraitEmail Hosting Provider Recommendations for Small Law Firms

At PaperStreet, we are often asked by clients who they should use for an email provider. We recommend three providers, based on your needs.


Chelsea portraitOmnivore: Take Two – How to Get Your List Accepted by MailChimp’s Abuse Prevention System

Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interweb.


Chelsea portraitHow To Search and Add Subscribers in MailChimp (We Swear It’s Easy!)

Learn how to search, find and update an existing subscriber, or add a brand new email to our favorite newsletter software, MailChimp.


Pete Boyd portraitWhy Can’t I see Images in my Email?

The Case of the Disappearing Images You create the perfect signature with your awesome logo. You followed all the rules and made it perfect HTML to be cross-browser and cross-email program compliant.  It looks great. But then when a client…


Law Firm Internet Marketing Question: Are E-Newsletters Effective?

A law firm client recently asked us whether E-newsletters are worth the time and effort they take to create. Do they truly reach clients? Or just end up in email trash bins?


Pete Boyd portraitStop Using Purchased Email Lists!

Purchased lists are not permission lists. I have seen campaigns fail to send because a client has purchased their list. We spend time drafting great copy; putting together a great design, testing, more testing, and then the email cannot be sent because the list is purchased. So we always ask that first now. Where did you get your list?


Pete Boyd portraitWhy NOT to Use Your Own Email to Send Bulk Email

Email marketing is effective. It can deliver instant results. However, there are many pitfalls when sending emails out to your list. The three big issues that we have encountered when clients try to send bulk email from Outlook or their…


Pete Boyd portraitBest Practices: Email Signatures for Law Firms

I always hate it when I cannot find the contact info of someone I am trying to call immediately. ”  Even more annoying is when they ask you to call, but no where in the email thread is a phone…