Category Archives: Email Marketing

Chelsea portraitHow to Get More Subscribers for Your Law Firm Newsletter

You’ve got your newsletter account set up, template designed, content written – but wait, there’s no one to send to! At PaperStreet, our newsletter process starts with uploading email lists first for this exact reason: you want to make sure…

Robin portraitHow to Select an Email Marketing Program for Your Law Firm

When you’re ready to start an email marketing program or campaign, the first step is recognizing what you want out of the program. There are a multitude of different applications on the market for varying prices. Instead of sifting through hours…

Pete Boyd portraitEmail Marketing: Best Practices Guide for Law Firms

First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…

Pete Boyd portraitEmail Hosting Provider Recommendations for Small Law Firms

At PaperStreet, we are often asked by clients who they should use for an email provider. We recommend three providers, based on your needs.

Chelsea portraitOmnivore: Take Two – How to Get Your List Accepted by MailChimp’s Abuse Prevention System

Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interweb.

Chelsea portraitHow To Search and Add Subscribers in MailChimp (We Swear It’s Easy!)

Learn how to search, find and update an existing subscriber, or add a brand new email to our favorite newsletter software, MailChimp.

Pete Boyd portraitWhy NOT to Use Your Own Email to Send Bulk Email

Email marketing is effective. It can deliver instant results. However, there are many pitfalls when sending emails out to your list. The three big issues that we have encountered when clients try to send bulk email from Outlook or their…

Pete Boyd portraitBest Practices: Email Signatures for Law Firms

I always hate it when I cannot find the contact info of someone I am trying to call immediately. ”  Even more annoying is when they ask you to call, but no where in the email thread is a phone…