Author Archives: Peter Boyd

Pete Boyd portraitLaw Firm Website Contract Gotchas: Demand Access to your Data!

So you are about to embark on a new website for your law firm. Great!  Before you sign a contract, demand the ability to export your new website data at any time — and not to just get scanned html…


Pete Boyd portrait2024 Update: Law Firm Web Design Costs and Pricing

At PaperStreet we use the flat rate for most of our projects. We base that flat rate on our hourly rate times the estimated number of hours for the project.


Pete Boyd portraitWhat Data Does Google Collect for the Purposes of GDPR and CCPA?

The information collected by Google Analytics falls into several categories, including user-related data, technical data, and behavioral data.  This can affect both your compliance for GDRP in Europe and CCPA in California. User-Related Data: Google Analytics collects information about users…


Pete Boyd portraitCopyright Office Rules AI-Generated Copy Cannot be Copyrighted 

Turns out the Copyright Office and PaperStreet share the same values in preferring human originality over AI-generated works. The U.S. Copyright Office has recently released new guidelines regarding copyright protection and the use of AI-generated content. These guidelines clarify that…


Pete Boyd portraitBots, Bots, Bots: Musing on the Future of AI

My quick thoughts on A.I., “Bots”, and chatGPT.  I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I?  Is it…


Pete Boyd portraitAI Content Detector: What Tool is the Most Accurate?

PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…


Pete Boyd portraitEquifax Settlement is a Joke, That Keeps . . . Taking

The Equifax settlement is a joke. The company has agreed to give out funds for the data breach. It seems like most are getting $5.21 via PayPal, Check, or Pre-paid card.  Seems like a fair price for giving out your…


Pete Boyd portrait24 Top Lawyer Marketing Ideas for 2024 (Updated)

There are seven main categories of lawyer marketing that should be your firm’s focus in 2024.  Each area has, at least, three specific ideas on how you can improve your marketing quickly and easily. You can read our full guide…


Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


Pete Boyd portraitPlugins, Plugins and More Plugins

WordPress is a great platform for building law firm websites. With a vast 60,000 to 70,000 plugins to choose from, WP is highly customizable.   However, with too much choice, you can get yourself in trouble. Plugins should be kept to…


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