Author Archives: Peter Boyd

Peter BoydCompany Marketing Spam

Pete discusses the ins and outs of company marketing spam.

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Peter Boyd7 Tips for Better PPC Banner Ad Tips for Law Firms

Pete gives tips on how to make the best banner for your law firm.

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Peter BoydHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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Peter BoydNow Hiring: SEO Intern

Interested in Internet Marketing? Thoughts of getting involved in Search Engine Optimization and learning more about it? Do you love research? Analyzing a website? Improving rankings and conversions? PaperStreet is seeking a SEO Intern.

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Peter BoydIs Pay-Per-Click Still Worth the Investment for Law Firms?

We have seen campaigns have great success, as well as fail to achieve goals. There are contributing factors to every campaign that contribute to the success and failure of PPC efforts.

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Peter BoydHow to Sync your Webmaster Tools SSL Website Property with Your Google Analytics

We highly recommend that you sync your Webmaster Tools SSL website property with your Google Analytics website property when you upgrade to a SSL certificate (in fact, just do it – seriously). In short, your query data will not sync automatically unless you make a change, so there is action required on your part.

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Peter BoydUpgrading to an SSL? Review Our Checklist First

SSL certificates are fairly inexpensive and can promote more trust in your website. However, if you are upgrading to an SSL you will want to make sure you do a few things.

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Peter BoydPaperStreet Designs Listed in “Best Law-Firm Websites, 2016 Edition”

Two custom PaperStreet web designs were featured in the 2016 Edition of Best Law Firm Web Design by Lawyerist, one of the largest legal marketing resources on the web.

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Peter BoydHow We Generated 145 Leads for a Law Firm Using PPC and SEO

We allocated a budget of $8,500 and produced 145 leads for a law firm using a combination of traditional search optimization (SEO) and paid advertising (PPC) to generate new business for the firm.

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Peter BoydPay-Per-Click Frequently Asked Questions

PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads.

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