Author Archives: Peter Boyd

Pete Boyd portraitPhotos for Law Firm Websites: A Best Practices Guide

In this guide on best practices for law firm website photos, we cover the essentials of what you need to build a stunning and engaging website that sets your firm apart from the rest. Below are top tips on everything…


Pete Boyd portraitEmail Marketing: Best Practices Guide for Law Firms

First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…


Pete Boyd portraitSenior Designer – Web & Graphic Designer (Freelance / Contract)

The Design Opportunity We are seeking a talented and experienced graphic designer to produce high quality web designs for our award-winning portfolio.  You will be working on initial layouts, wireframes, home page designs, sub-page designs, branding, messaging, logos, corporate stationery,…


Pete Boyd portraitTop 2 SEO Mistakes – Relying and Relaxing

Today’s article is going to be short. It’s an important topic, but brevity is best so that you can easily read and digest the information. Mistake #1 – Relying Solely on SEO for Your Business Do not just rely on…


Pete Boyd portraitShould Companies Charge for Law Firm Awards?

Is it Really an Award if you Have to Pay for It? Getting awards is great. It makes you feel good about all your hard work. You can put them up on your website to showcase your awesomeness. You can…


Pete Boyd portraitWarning: Copyright Phishing / Malware Scam Alert

Have you ever received a message that started something like this? “Hello! My name is Ann. Your website or a website that your company hosts are violating the copyrighted images owned by me personally.” Oh, noes! I violated a copyright.…


Pete Boyd portraitLaw Firm Practice Area Marketing – How Niche City and Practice Pages Work

Making the Most of Your Law Firm Practice Area Content Most law firms practice in several related areas, such as business, bankruptcy, and say . . . litigation.  Even firms that practice in just one area, like estate planning, have…


Pete Boyd portraitThe Perfect Attorney Bio (/sarcasm)

At PaperStreet, we have seen lots of attorney biographies.  We have finally come across the perfect attorney bio. Take a look and see our tips at the end. Name: Johnny B. Quick Firm Name: Quick, Settle & Mint Title:  Senior…


Pete Boyd portraitGoogle’s Summer 2021 Search Rankings Changes are Coming. What to Do About LCP and Speed?

This summer, Google will unveil another significant update regarding speed. The suspense is terrible, but I hope it will last.  Speed is important for your website now and will be even more important this summer.  How fast is your website?…


Pete Boyd portrait21 Top Lawyer Marketing Ideas for 2021

There are seven categories you can focus your digital marketing on in 2021 for your law firm.  Each area has three specific ideas on how you can improve your marketing quickly and easily. You can see our full article here…


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