There is little doubt that 2020 changed the world. Many jobs will never be the same and marketing has changed to better reflect our “new normal.” Online advertising and marketing is becoming more and more critical as face-to-face encounters are…
Category Archives: Internet Marketing
How to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests
So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…
Google’s New Page Experience Ranking Factors Coming in May 2021
Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…
Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence
With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…
Two Confirmed Google Indexing Issues
Just over a week ago, the SEO community felt a shock from Google. There was clearly a disturbance with how our clients’ websites were ranking in Google. Initially several highly valued SEO community leaders mentioned this, as seen in this…
Local Services Ads – How to Get Started
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…
How to Use Google Analytics to Identify Exit Pages and Improve Them
In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…
Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?
Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
Answers to Your Local Listing Questions + Best Practices Checklist
What is the overall local listing process? First and foremost, you want to find all of your business listings on each directory site. This is done by performing multiple searches using your business name, address, and phone number. It’s important…
The Top 5 Mistakes Lawyers Make with Their Keyword Optimization
Law firm marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not…
