Category Archives: Internet Marketing

Where to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…

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New Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…

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How to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…

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Learn How to Post Like a Pro on Google My Business

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? The short answer is: heck, yes!…

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Did You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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What You Need to Know to Create Successful Video Content

Video content may be the most important content asset you can add to your website. Video is rapidly becoming the preferred medium to connect businesses with their audience. Nowhere is this more important than the legal industry. Law firms often…

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How to Get Online Reviews for Your Law Firm or Business

Why Reviews are Important Positive reviews are a very important part of your reputation as a business. In addition, they strengthen your SEO efforts and provide the following benefits: Set you apart from your competitors Prove credibility to prospective clients…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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SMART Content Marketing for Attorneys

Content marketing is a strategic marketing approach that focuses on creating quality content that prospective clients and visitors find useful and relevant. The key is not to write for search engines but to write content that attracts a clearly defined…

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Download Free SEO eBook

We have an exciting new law firm resource to share with you. We have just released a limited edition comprehensive eBook guide, SEO Guidelines and Best Practices for Law Firms.  You can immediately download a free digital version of this…

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