Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…
› Read MoreCategory Archives: Internet Marketing
Make Clients Fall in Love with Your SEO
Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…
› Read More
How to Tell Your Story to Stand Out in a Crowded Marketplace
These 10 Legal Firms Show You How to Tell Your Story So You Can Stand Out Branding is a buzzword that “suits” stay away from, right? Think again. Legal firms that invest in brand storytelling — which is the slightly elusive…
› Read More
Holiday Blogging Tips
The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…
› Read More
3 Actionable Google Analytics Reports to Improve your Website [Guide]
There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…
› Read More
Words Matter, but Keywords Matter More
Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…
› Read MoreWriting Engaging Law Firm Practice Area Pages
Writer’s Blocks: Filling Your Practice Area Pages with Practical and Engaging Content What information should you include on the practice area pages of your law firm’s website? While the answer to this question may initially seem straightforward, putting fingers to…
› Read MoreAnatomy of the Perfect Practice Area Page
Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…
› Read MoreAdvertisers Assemble: How to PPC Like an Avenger
After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…
› Read More
Why Did My Google My Business Listing Get Updated?
You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…
› Read More
