Category Archives: Internet Marketing

Work from Home Tips from the PaperStreet Team.

The Coronavirus and resulting stay-at-home orders transformed a large majority of America’s workforce into telecommuters. The shift created a host of new issues for employees in all fields of work. Pets and children crashed Zoom conferences. Spouses had to learn…

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Pete Boyd portraitTwo PaperStreet Law Firm Website Designs Receive MUSE Creative Silver Awards

Out of 3820 submissions from 50 countries, two PaperStreet website designs were recognized in the 2020 MUSE Creative Awards. Law firm websites for Waldon Adelman Castilla Hiestand & Prout and Cullen and Dykman received silver awards in the Law &…

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Should You Add Coronavirus-Related Content to Your Law Firm’s Website?

Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …

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Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…

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Ashley portraitGoogle My Business Reviews Unavailable due to COVID-19

Please note due to COVID-19, Google is currently prioritizing health-related businesses and is temporarily reducing features on Google My Business listings. During this time, Google has suspended the ability to post Google reviews, replies to reviews and Q&A’s. There may…

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SEO Will Protect Your Business During COVID-19

Now is the Time for Social Distancing, Not Forgetting About SEO During this difficult time, preserving the health of your loved ones is, understandably, your number one priority. Social distancing may place much of normal life on pause, but that…

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COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed

Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…

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Search Impression Share for PPC: What You Need to Know

Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…

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Jason portraitWorking Together Improves Results

Some lawyers like to take a “set it and forget it” approach to their paid marketing. They hire a marketing firm, give details about what they want to accomplish and then vanish, never to be heard from again. Sometimes the…

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David portraitAdvanced Speed Improvements: Load Deferred reCAPTCHA for Contact Form 7

In this post, we will demonstrate an advanced site speed improvement technique by deferring the loading of reCAPTCHA files when using Contact Form 7 for WordPress websites. We have discovered that using certain functionality, like Google’s reCAPTCHA script to fight…

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