The Importance of Tracking Back in the early 1900s, the U.S. retail magnate John Wanamaker once famously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Today, tracking marketing is easy and trouble-free. Numerous…
Category Archives: Internet Marketing
The Art of Storytelling Within Your Law Firm’s Website
It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…
Law Firm Email Marketing: Best Practices, Tips & Tricks
First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…
Real Trends in Law Firm Marketing
How are law firms actually marketing their services? Every year the American Bar Association conducts a survey of its members. Learn more about how your law firm’s marketing efforts stack up against your competitors. The most surprising statistic? The ABA…
How to Get Brand Mentions on Media Sites
The following is a guest post contribution by Burkhard Berger Getting a stamp of approval from powerful sites like Inc, Fast Company, Mashable and Huffington Post will mark you as a trusted source in your industry. These media sites attract…
Best Strategies for an Effective Personal Injury PPC Campaign
Online marketing can be highly competitive for personal injury law firms. Depending on a firm’s current audience and location, the strategies used to gain leads and conversions can and will vary. Luckily, we’ve got a list of the best strategies…
Law Firm Practice Area Marketing – How Niche City and Practice Pages Work
Making the Most of Your Law Firm Practice Area Content Most law firms practice in several related areas, such as business, bankruptcy, and say . . . litigation. Even firms that practice in just one area, like estate planning, have…
Technical SEO Issues That Harm Law Firm Marketing
In this post, we will discuss technical SEO issues that may be happening on your site, which may negatively affect your law firm’s marketing strategy and Google rankings. Broken Backlinks on External Websites When adopting a content marketing strategy that…
10 SEO Mistakes to Avoid in a Post-Covid World
Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive. For law firms and other businesses, gaining clients is still a common yet important objective.…
4 Types of Attorneys Who Can Benefit From Law Firm Marketing
Many lawyers struggle with choosing the best path to market their law firm and may be unsure if Internet Marketing is really the right fit for them. Every law firm has different needs when it comes to website promotion and…
