Category Archives: Internet Marketing

DavidImportance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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AlexGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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DavidAnother Google Mobile Algorithm Update Rolling Out in May

Google announced yesterday that they will be rolling out another mobile-friendly algorithm update in May. The new update will increase the strength of the mobile-friendly signal within the algorithm.

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AlexGoogle Update Limits Organic Search Results, Stresses Diverse Internet Marketing Plan

Last week, Google made yet another update to their search results page and now four AdWords ads are appearing at the top of the search results. In addition, the right-hand sidebar has been removed.

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DavidThe Top 50 Legal Keywords in the 50 Most Populated USA Cities

We perform an abundance of keyword research at PaperStreet and thought it would be interesting to take the 50 most populated cities in the USA and see which legal practice areas drive the most search traffic, according to Google. Keywords…

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DavidHit by Google Penguin? Unfortunately, You’ll Have to Wait to Recover

Unfortunately, if you’ve started working on a back link cleanup after October 17, 2014 (Penguin 3.0) then you are at the mercy of the next Penguin algorithm refresh, or at least until the Penguin algorithm begins to work in real-time.

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DavidOur Favorite Blogs for Internet Marketing Strategies

Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.

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DavidFive Awesome Features of Google Webmaster Tools for Beginners

Google Webmaster Tools is an amazing free tool that will help you gain valuable insight into your website. There are a lot of great features to explore, but for the purpose of this post I will be covering five of…

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Peter BoydHow Domains, Name Servers, DNS and Websites Work

The first step in getting a website live is to secure a domain name. The real internet runs on IP addresses such as 209.114.48.22. A domain name is simply a friendly name such as paperstreet.com so that we do not have to remember that long IP address.

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