Category Archives: Internet Marketing

How to Tell Your Story to Stand Out in a Crowded Marketplace

  These 10 Legal Firms Show You How to Tell Your Story So You Can Stand Out Branding is a buzzword that “suits” stay away from, right? Think again. Legal firms that invest in brand storytelling — which is the slightly elusive…

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Holiday Blogging Tips

The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…

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3 Actionable Google Analytics Reports to Improve your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…

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Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…

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Writing Engaging Law Firm Practice Area Pages

Writer’s Blocks: Filling Your Practice Area Pages with Practical and Engaging Content What information should you include on the practice area pages of your law firm’s website? While the answer to this question may initially seem straightforward, putting fingers to…

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Anatomy of the Perfect Practice Area Page

Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…

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Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…

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Why Did My Google My Business Listing Get Updated?

You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…

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Google Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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Google Now Shows Search Console Data in Search Results

A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…

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