Category Archives: Internet Marketing

Every Question We’ve Ever Answered About Law Firm Business Listings + Best Practices Checklist

What is the overall local listing process? First and foremost, you want to find all of your business listings on each directory site. This is done by performing multiple searches using your business name, address, and phone number. It’s important…

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The Top 5 Mistakes Lawyers Make with Their Keyword Optimization

Law firm marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not…

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Law Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. You will tackle challenging work and become part of a growing team in a flexible, remote…

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The Post-COVID Economy: What Does It Mean for Legal Marketing?

Don’t Let Your Law Firm Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your…

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Ashley portraitGuide to Competitor Analysis for SEO

To improve your SEO campaign, it is vital to perform a competitor review to understand what you are up against and what you should focus on to rise higher in rankings. Trying to figure out the next steps to take…

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Work from Home Tips from the PaperStreet Team.

The Coronavirus and resulting stay-at-home orders transformed a large majority of America’s workforce into telecommuters. The shift created a host of new issues for employees in all fields of work. Pets and children crashed Zoom conferences. Spouses had to learn…

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Pete Boyd portraitTwo PaperStreet Law Firm Website Designs Receive MUSE Creative Silver Awards

Out of 3820 submissions from 50 countries, two PaperStreet website designs were recognized in the 2020 MUSE Creative Awards. Law firm websites for Waldon Adelman Castilla Hiestand & Prout and Cullen and Dykman received silver awards in the Law &…

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Should You Add Coronavirus-Related Content to Your Law Firm’s Website?

Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …

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Alex portraitCOVID-19: Maintaining Focus on Your Law Firm Internet Marketing Campaign in a Crisis

Based on data from our clients and legal industry research, the legal market is one of the industries least affected by COVID-19 thus far. The benefits for marketing is perhaps that much more important.  The ultimate goal of all marketing…

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Ashley portraitGoogle My Business Reviews Unavailable due to COVID-19

Please note due to COVID-19, Google is currently prioritizing health-related businesses and is temporarily reducing features on Google My Business listings. During this time, Google has suspended the ability to post Google reviews, replies to reviews and Q&A’s. There may…

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