Category Archives: Internet Marketing

Pete Boyd portraitIs Amazon Coming for Your Law Firm Work?

Amazon has now released its Amazon IP Accelerator.  It connects businesses with IP law firms who can provide trademark and copyright services.  I assume patent services and other practice areas may be added in the future. For now, however, they…

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Jason portraitGoogle Ads: Your Optimization Score is Not 100%

Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…

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Alex portraitLaw Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. I know, not the sexiest of trades. But the copywriting never gets boring and you learn…

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David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…

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Jason portraitWhere to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…

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Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…

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David portraitHow to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…

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Chelsea portraitLearn How to Post Like a Pro on Google My Business

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? The short answer is: heck, yes!…

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Pete Boyd portraitDid You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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Robin portraitWhat You Need to Know to Create Successful Video Content

Video content may be the most important content asset you can add to your website. Video is rapidly becoming the preferred medium to connect businesses with their audience. Nowhere is this more important than the legal industry. Law firms often…

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