Category Archives: Internet Marketing

Andrew portrait2020 Best Practices for Law Firm Marketing

We have been creating some of the best law firm websites online since 2001. The big year of 2020 is upon us, so what are some of the best practices for law firm marketing in 2020? Check out the top 130 ideas.

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10 SEO Mistakes to Avoid in 2020

A new year means setting new goals. For law firms and other businesses, gaining clients is a common yet important objective. Application of search engine optimization (SEO) techniques is one of the best ways to make progress with your marketing…

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Ashley portraitSigns of a High Quality Trusted Website

  We use the Internet everyday to make purchases, research information, and share data in various ways. In fact, Google processes over 3.5 billion searches everyday. With so many websites available at our fingertips it is that much more critical…

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Alex portraitHiring an Agency to Take Over Your PPC: What to Expect from Performance

Ramp-Up Time Whether starting from scratch on a new pay-per-click (PPC) endeavor or transitioning an existing account to a new agency, you should expect to see a ramp-up period for performance of up to 90 days. No two agencies are…

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Pete Boyd portraitIs Amazon Coming for Your Law Firm Work?

Amazon has now released its Amazon IP Accelerator.  It connects businesses with IP law firms who can provide trademark and copyright services.  I assume patent services and other practice areas may be added in the future. For now, however, they…

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Jason portraitGoogle Ads: Your Optimization Score is Not 100%

Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…

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Alex portraitLaw Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. I know, not the sexiest of trades. But the copywriting never gets boring and you learn…

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David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…

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Jason portraitWhere to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…

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Alex portraitNew Algorithm Updates, FAQ Structured Data/Rich Snippets and Speed

New Algorithm Update Google released a core update in June 2019 that has resulted in some heavy losses for campaigns that have direct issues with their Panda algorithm update. Google has continually advised every campaign to write the best content…

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