A successful web design strategy encompasses various elements and considerations to create an effective and user-friendly website. Below are essentials components to consider when outlining a successful design strategy: Set Clear Goals and Objectives Begin by defining clear goals for…
Category Archives: Internet Marketing
How to Stay Competitive with Your Law Firm’s Paid Ad Campaign
Pay-per-click (PPC) advertising is a common digital marketing strategy that businesses use to drive traffic to their websites and generate leads. PPC can be an effective way to reach your target audience and increase your online visibility, but it’s important…
How to Rank Your Law Firm Higher in Google My Business
Google My Business is an excellent way to bring more inbound leads into your law firm’s pipeline. However, if you’re not being featured near the top of the map pack section, you won’t be getting too many calls from potential…
Law Firm Content 101: What Legal Claims Need a Practice Area Page on Your Website?
Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…
FTC Guidelines for Fake Online Reviews
Over the summer, The Federal Trade Commission (FTC) has proposed new regulations to combat businesses engaged in the purchase, sale, and manipulation of online reviews. If approved, these rules would carry a significant penalty: a fine of up to $50,000…
What Data Does Google Collect for the Purposes of GDPR and CCPA?
The information collected by Google Analytics falls into several categories, including user-related data, technical data, and behavioral data. This can affect both your compliance for GDRP in Europe and CCPA in California. User-Related Data: Google Analytics collects information about users…
Evaluating Online Directories 5 Key Factors to Consider for Your Website’s Success
Online directories are one of the simplest and easiest ways to get your brand out there to drive traffic and improve search engine visibility. These directories will feature your company’s NAP (name, address, and phone number) and many will allow…
Enhanced Video Indexing Report Now Available in Google Search Console
In this blog post, we will be discussing changes to the Google Search Console video indexing report. In June 2023, Google expanded the report to provide more specific error details on why a video may not be indexed and won’t…
Podcast: Law Firm Social Media 101 — Understanding the Goals and Strategies Needed for Success
Many attorneys attempt a social media campaign or hire a social media marketer and are frustrated with the lack of results. Social media for law firms can be a tricky marketing platform to utilize, but can also yield some impressive…
Understanding Google Analytics 4: Popular Pages, Traffic & Conversions
In this blog post, we will be covering the basic functions of how to use the latest version of Google Analytics (GA4). We will answer frequently asked questions from our clients that relate to how their website and marketing campaigns…
