Category Archives: Internet Marketing

Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…

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Why Did My Google My Business Listing Get Updated?

You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…

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Google Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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Google Now Shows Search Console Data in Search Results

A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…

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Switching to a New Domain Name? Inform Google and Bing [Guide]

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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Were You Mailed a Google Beacon? Find Out What Steps to Take

Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…

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Get to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…

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How to Address a Negative Google Review [Effective 4 Step Process]

If you received a negative Google review and are wondering, now what do I do? This four step guide will outline what to do and what review elements actually matter. We will provide step by step instructions on exactly how to combat negative Google reviews through identifying the types you may encounter, how to respond and take action for removal.

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How to Update Google Analytics Data Retention Settings [Guide]

Google recently sent out an email regarding new data retention controls that allow you to manage how long your user and event data are stored in Google Analytics. The deadline is May 25th and we would recommend you update your data…

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Internet Marketing and the Scientific Method

Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…

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