If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
Category Archives: Internet Marketing
Google Removes ‘Self-Serving’ Star Ratings from Search Snippets (Again)
Back in October 2019, we reported that Google will be removing ‘self-serving’ star ratings from search snippets. Before this update was released, this search snippet opportunity was very attractive for many businesses to help them stand out in the search…
Now Hiring – Part-time SEO Content Associate
This position has been filled. Trained in SEO and looking to branch out to an award-winning, fast-paced agency? Have experience in legal marketing or working for a law firm? Comfortable working from home? Then our part-time SEO content associate position…
What Should Your Law Firm SEO Content Look Like in 2021?
There is little doubt that 2020 changed the world. Many jobs will never be the same and marketing has changed to better reflect our “new normal.” Online advertising and marketing is becoming more and more critical as face-to-face encounters are…
How to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests
So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…
Google’s New Page Experience Ranking Factors Coming in May 2021
Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…
Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence
With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…
Two Confirmed Google Indexing Issues
Just over a week ago, the SEO community felt a shock from Google. There was clearly a disturbance with how our clients’ websites were ranking in Google. Initially several highly valued SEO community leaders mentioned this, as seen in this…
Local Services Ads – How to Get Started
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…
How to Use Google Analytics to Identify Exit Pages and Improve Them
In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…
