In the digital age, understanding website user behavior is crucial for any business, and law firms are no exception. As an essential part of their online presence, analyzing website traffic through tools like Google Analytics provides insights into how potential…
Author Archives: Caleb
Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings
Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP…
How to Rank Your Law Firm Higher in Google My Business
Google My Business is an excellent way to bring more inbound leads into your law firm’s pipeline. However, if you’re not being featured near the top of the map pack section, you won’t be getting too many calls from potential…
Enhanced Video Indexing Report Now Available in Google Search Console
In this blog post, we will be discussing changes to the Google Search Console video indexing report. In June 2023, Google expanded the report to provide more specific error details on why a video may not be indexed and won’t…
