Working only with your firm,
not your competition.

Over 200 clients who have trusted us for more than a decade, and 500 clients with us for over five years; our long-standing relationships speak to our dedication. In fact, our very first client has been with us for an 24 years.

We have proven results for 25 years. We increase conversions, grow traffic and help rankings soar. Don’t just take our word for it – the proof is in the numbers. We’ve gathered data from more than 50 active campaigns to provide a snapshot of what our team can do.

Learn how we help firms receive several hundred leads per month from their target audience, all while getting leads lower than $100 per conversion. Our average cost per lead is $86, well below the $200 industry average.  We have one client, Searcy Law, who receives over 5,000 leads per year!  See our award-winning results.

At PaperStreet we specialize in getting law firms the leads they need to sustain and grow their business. We organize campaigns via services like SEOPPC and Social Media to increase your positioning in online search engines (like Google), and turn your website viewers to actual paying clients.

We Understand What You Want to Say

When you hire a legal marketing agency, you have to trust that your brand and voice are in good hands. We understand that we are representing your firm in all aspects of your website. Your content is a reflection of you, so you need a marketing agency you can trust.

  1. We hire attorney writers, so they understand the law.
    We hire lawyers as writers, so can we ensure that our content is accurate, credible, and aligned with the latest legal standards and regulations.
  2. We do extensive research to make sure that you are not missing out on content.
    Our thorough investigation guarantees that your content is comprehensive, relevant, and up-to-date with industry trends.
  3. We track the progress of your website to maximize conversions.
    By analyzing key performance indicators, we continuously refine strategies to enhance user engagement and drive successful outcomes.

Law Firm Marketing Case Studies

Beyond Happy – 96% of Targeted Search Terms on Page One!

Maryland-Employment-Lawyer-The-Employment-Law-FirmStafford Trial Team began with a small SEO campaign targeting Baltimore in 2016, expanding to statewide, regional, and eventually national coverage. The firm hired PaperStreet for initial SEO but now includes PPC as well. Rankings have grown significantly:

  • 96% of targeted keywords appearing on page 1 of search and 60% in the top 3 positions.
  • Website traffic has increased by 29%, bounce rate decreased by 11%, and average session duration grew 313%.
  • Conversions (leads) increased by 7% year-over-year since 2016
  • The firm is “beyond happy” with results, leading to a reevaluation of their overall business strategy to handle the new workload.

125 Leads Per Month in a Competitive Area

Our digital marketing campaign has significantly increased website traffic for Elite Medical Review.  By partnering with us, they have experienced a significant surge in online presence, user engagement, and client acquisition. Our tailored digital marketing approach has not only met but exceeded expectations, demonstrating our commitment to delivering measurable results for legal practices. Some key facts are:

  • 707% increase in leads from 15 to 125+ per month.
  • The campaign increased 760 ranking placements.
  • $52 per conversion (the national average for law firms is over $150 per conversion).
  • 90% of all traffic to the website is now attributed to our digital marketing efforts.

Results: Leads

Conversions You Actually Want

By optimizing website performance and implementing tailored strategies, we've boosted conversion rates for law firms, turning visitors into valuable clients (the ones that actually sign up).

Logo text that reads "Kaufman Dolowich.
4,200

leads

5,760

leads

Logo of Bickel Sannipoli APC, featuring the firm's name in blue and the tagline "A Lemon Law Firm of California" in gray.
4,750

leads

5,300

leads

Logo of Helmer, Conley & Kasselman, P.A., Attorneys at Law, with the firm name on a red background and "Attorneys at Law" on a grey background.
14,400

leads

Logo of Martin & Jones, Attorneys at Law, with "Martin & Jones" in white text on a blue background and "PLLC" beside it. Below is the phrase "Attorneys at Law" in smaller blue letters.
9,000

leads

Logo with text "LEVINE LAW" in uppercase letters; "LEVINE" is in white letters on a red background, and "LAW" is in gray letters on a gray background. .
5,500

leads

Logo of the Center for Responsive Politics featuring a partial circular design on the left and the organization's name in black and green text to the right.
12,280

leads

The image shows the logo of the law firm "Searcy Denney Scarola Barnhart & Shipley" with their website URL "SEARCY LAW.COM" displayed prominently on a dark green background.
17,130

leads

Logo reading "JonesAct.com Offshore & Maritime Injury Lawyer" with a life preserver graphic.
85%

lead increase

Logo of Martin & Jones, Attorneys at Law, with "Martin & Jones" in white text on a blue background and "PLLC" beside it. Below is the phrase "Attorneys at Law" in smaller blue letters.
90

leads

Logo for a law firm: "Ragain & Clark, PC Trial Lawyers" with a yellow vertical line separating the phrases "Ragain & Clark, PC" and "Trial Lawyers.
485

leads

400

leads

4,400

leads

Results: PPC

Maximizing Clicks

With our PPC campaigns, we've consistently driven targeted traffic to law firms' websites, resulting in significant increases in leads and conversions.

A logo featuring the text "Goldstein Law Firm" in red, accompanied by a blue triangular design on the left. The background is dark blue.
215%

lead increase

Logo for Stacey-Ann Taylor Law featuring three horizontal lines in teal, navy, and yellow, with the name "STACEY-ANN TAYLOR LAW" in capital letters to the right.
80%

lead increase

Logo of Cross & Smith, LLC with the tagline "Personal Injury Lawyers" on a blue background, featuring the initials "C&S" beside the company name.
100%

lead increase

Logo of "Law Offices of Leah V. Durant, PLLC" featuring the initials "LD" in white on a purple circle background.
300%

lead increase

A gray geodesic sphere on the left with the text "EPCOT" in blue to the right.
300%

lead increase

Logo of Martin & Jones, Attorneys at Law, with "Martin & Jones" in white text on a blue background and "PLLC" beside it. Below is the phrase "Attorneys at Law" in smaller blue letters.
994

Google Ads leads

Logo and text for "The Law Offices of Thomas E. Pyles, P.A.", featuring an emblem with scales of justice and "Established 1994" underneath.
40

Local Service Ads Leads

Logo of The FAB Law Firm with the words "The FAB Law Firm" in stylized black font on a white background.
60

Local Service Ads Leads

A logo reads "Zamansky LLC" with a red underline beneath "Zamansky".
80%

decrease in cost per lead

Logo of Martin & Jones, Attorneys at Law, with "Martin & Jones" in white text on a blue background and "PLLC" beside it. Below is the phrase "Attorneys at Law" in smaller blue letters.
500%

lead increase

A rectangular logo with the text "Gunter Firm" in bold, black capital letters on a white background, with the word "Firm" inside a black box on the right side.
100%

lead increase

Logo of Douglas Law Firm with the text "Douglas" in blue and "Law Firm" in gray, separated by horizontal gray lines.
300%

lead increase

Results: SEO Rankings

We Unlock the Power of SEO

Through our strategic SEO techniques, we've propelled law firms to the top of search engine rankings, generating substantial organic traffic and enhancing their online visibility.

Logo of Thorn Law Group, featuring the acronym TLG in large letters above the full name.
25

tax keywords ranked #1 on Google

Logo of "Law Offices of Leah V. Durant, PLLC" featuring the initials "LD" in white on a purple circle background.
23

vaccine keywords ranked #1 on Google

Logo of Cross & Smith, LLC with the tagline "Personal Injury Lawyers" on a blue background, featuring the initials "C&S" beside the company name.
28

personal injury keywords ranked #1 on Google

Logo with text "Evans Law" on a maroon background, showing a stylized silver balance scale above the text.
35

elder law keywords ranked #1 on Google

A logo featuring the text "Goldstein Law Firm" in red, accompanied by a blue triangular design on the left. The background is dark blue.
110

1st page franchise keywords

125

1st page personal injury keywords

Logo of Seltzer & Associates with the text "SELZER & ASSOCIATES" above and "DISABILITY INSURANCE LAWYERS" below, set on a blue background.
2,180

organic search increase

Logo reading "JonesAct.com Offshore & Maritime Injury Lawyer" with a life preserver graphic.
2,300

organic search increase

The image shows the logo of the law firm "Searcy Denney Scarola Barnhart & Shipley" with their website URL "SEARCY LAW.COM" displayed prominently on a dark green background.
3,130

organic search increase

The image shows the logo of the law firm "Searcy Denney Scarola Barnhart & Shipley" with their website URL "SEARCY LAW.COM" displayed prominently on a dark green background.
3,130

organic search increase

Logo for a law firm: "Ragain & Clark, PC Trial Lawyers" with a yellow vertical line separating the phrases "Ragain & Clark, PC" and "Trial Lawyers.
3,150

organic search increase

Logo for Helmer, Conley & Kasselman, P.A., with "ATTORNEYS AT LAW" on a gray background.
3,330

organic search increase

Hudson Injury Firm logo featuring bold white text and orange accents against a dark blue background.
1,950

organic search increase

Logo and text for "The Law Offices of Thomas E. Pyles, P.A.", featuring an emblem with scales of justice and "Established 1994" underneath.
4,200

organic search increase

Logo for the law firm Haliczer Pettis & Schwamm, displaying the firm’s initials "HPS" and the text "Haliczer Pettis & Schwamm Attorneys at Law" on a dark green background.
2,440

organic search increase

3,500

organic search increase

Results: Social Media

Amplify Brand Exposure

Our social media campaigns are designed to increase brand awareness and engagement for law firms. We'll help you connect with potential clients where they spend their time online.

Logo of Cross & Smith, LLC with the tagline "Personal Injury Lawyers" on a blue background, featuring the initials "C&S" beside the company name.
5.6%

Engagement rate per post
(industry average 0.26%)

Logo of Cross & Smith, LLC with the tagline "Personal Injury Lawyers" on a blue background, featuring the initials "C&S" beside the company name.
1,985%

Increase in engagement

Hudson Injury Firm logo featuring bold white text and orange accents against a dark blue background.
3,248

Facebook post audience impressions

Logo for Malek & Malek Law Firm with white and red text on a black background.
1,789

Facebook post audience impressions

Logo of WPL Environmental Group featuring a minimalist design with the company's name in white letters on a blue background.
5,203

Facebook post audience impressions

Logo for "Little Health Law" with the word "Little" in white font and a light blue dot over the "i" on a dark background. "HEALTH LAW" is written in lime green below "Little".
1,157

LinkedIn post audience impressions

Logo for Delgado Fernández, LLC, Attorneys at Law, featuring a stylized "D" and "F" design on the left and the firm's name with red and black text on the right.
8,027

LinkedIn post audience impressions

A circular logo composed of smaller blue circles above the words "Character Matters" in uppercase letters.
505

LinkedIn post audience impressions

319

LinkedIn post audience impressions

Results: SEO Traffic

Turning Clicks into Clients

From clicks to clients, our lead generation strategies have consistently delivered tangible results for law firms, ensuring a steady stream of potential clients and business growth.

50%

lead increase

A logo reads "Zamansky LLC" with a red underline beneath "Zamansky".
154,000

visits

Logo of the Center for Responsive Politics featuring a partial circular design on the left and the organization's name in black and green text to the right.
184,000

visits

Logo of "Law Offices of Leah V. Durant, PLLC" featuring the initials "LD" in white on a purple circle background.
202,000

visits

Logo with text "Evans Law" on a maroon background, showing a stylized silver balance scale above the text.
250,000

visits

140,000

visits

The image features the word "Becker" in white text on a gradient background transitioning from purple to dark blue.
900,000

visits

120,000

visits

Logo for Helmer, Conley & Kasselman, P.A., with "ATTORNEYS AT LAW" on a gray background.
230,000

visits

Logo of Martin & Jones, Attorneys at Law, with "Martin & Jones" in white text on a blue background and "PLLC" beside it. Below is the phrase "Attorneys at Law" in smaller blue letters.
140,000

visits

The image shows the logo of the law firm "Searcy Denney Scarola Barnhart & Shipley" with their website URL "SEARCY LAW.COM" displayed prominently on a dark green background.
460,000

visits

Law Firm Marketing Results

You can tell by our results that our efforts work—numbers don’t lie.

What Our Clients Say

happy with the website
Stars

We’ve been really happy with the website, SEO and management of the website. You folks are a professional crew.

Malek and Malek
increased conversions
Stars

PaperStreet Web Design’s efforts have increased conversions and the number of visitors to the platform substantially. The team has worked fastidiously to deliver satisfying products quickly.

John Hopkins
impressed with the results
Stars

... thanks to you and your SEO team ... I am impressed with the results as my website is moving up so quickly in the Google rankings ..

Lippencott

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