Why PaperStreet? Proven Results.
We work exclusively with your law firm, not your competition. Our guide to law firm SEO best practices can help you consistently achieve top rankings. We offer our services at a flat-rate monthly cost and take pride in the full transparency of everything we do. You will always know what to expect.
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Exclusive to Your Area
PaperStreet doesn’t work for your competition. Our services are exclusive by practice and geographic area.
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Proven Results
We provide results that are proven to work. We are transparent in everything we do.
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Flat Rate Basis
Grow your business all for a flat-rate monthly cost—no billing surprises.
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Subject Matter Experts
You work directly with the subject matter expert. From design to writing to development, the PaperStreet team can help.
CASE STUDY: Consistent Top Rankings and Record-Breaking Inquiries
A personal injury law firm in South Florida has had 17,130 conversions over the last five years and has 100+ top ranked keyword phrases.
– Searcy Denney Scarola Barnhart & Shipley, P.A.
CASE STUDY: Leader in North Carolina Injury-Related Phrases
A personal injury law firm in North Carolina has over 100 leads per week with 100+ top ranked keyword phrases.
– Martin & Jones, PLLC
CASE STUDY: Top Rankings in Multiple Locations
A tax law firm based in Washington D.C. with give locations has top rankings in multiple cities with 100+ top ranked keyword phrases in each location.
– Thorn Tax Law
What Our SEO Experts Do
Based on our two decades of doing SEO for lawyers, we have created a comprehensive Law Firm SEO Guide and Best Practices. If that is not enough, then you can also download a free digital eBook version or review all our helpful information within our Marketing Library. While there are 200+ factors search engines take into consideration when ranking a site, through our expertise, we have consolidated down the process into a few simple steps for your law firm:
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Keyword Research Keyword research is the foundation of any successful SEO strategy and sets the trajectory for your campaign. It involves identifying the specific keywords and phrases potential clients use when searching for legal services. And, your ideal keywords, are not always what you think. The research helps you understand the search intent of your target audience and discover valuable opportunities. The goal is to choose keywords that have sufficient search volume, align with your services, and have reasonable competition.
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Site Architecture Your site architecture refers to the structure and organization of the pages on your website. It includes creating a user-friendly navigation/menu that allows visitors and search engines to easily access and understand your content. A proper site architecture ensures that your website's pages are logically grouped, making it easier for search engines to crawl and index your content.
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Home Page Writing The home page is often the first impression potential clients have of your law firm. It should provide a clear and concise overview of your services, expertise, and location. Effective home page writing includes incorporating relevant keywords naturally and engagingly, making it both user-friendly and SEO-friendly. We work content first, so we will iron out what we want to say and ensure the page is optimized, before we make it look beautiful.
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Core Content Writing & Onpage Optimization Core content refers to the primary pages on your website, mainly practice area pages. You need to have a page of content with substantial text for every keyword you want to rank for in Google. PaperStreet has a team of all attorney writers who craft informative, well-structured, and keyword-optimized pages that showcase your legal services.
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Monthly Content (Blogging, Articles, etc) It is 100% necessary to regularly publish informative and relevant articles that address common legal questions and concerns in your practice areas. Blogging helps you establish authority in your legal niche, attract organic traffic, and engage with potential clients. Our monthly packages include a certain number of blog posts each month.
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Link Building To build power to your website, you need links. Link building is the process of acquiring high-quality backlinks from authoritative and relevant websites. These backlinks signal to search engines that your website is trustworthy and valuable. Effective link building can boost your website's authority and search engine rankings.
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Reporting and Consultation The main goal for all SEO campaigns is not just to rank and obtain traffic, but most importantly, convert. We want you to obtain potential new clients and receive a return on your investment. To monitor every campaign, there are applications like Google Analytics to track website traffic, keyword rankings, and conversions as well as specific digital marketing applications that monitor the performance of your SEO efforts so we can make adjustments to your strategy as needed. By implementing these key SEO components, law firms attract more qualified leads and grow their business. We see it all the time and we can do the same thing for you.
What Our Clients Say
"The team at PaperStreet is top-notch. Everyone on their staff is highly competent and the best at what they do. I couldn't recommend them more highly. For SEO, web design, online marketing, and more, look no further."
"We’ve been really happy with the website, SEO and management of the website. You folks are a professional crew."
"I have to say, your team is incredible! The promptness and efficiency of the work is so appreciated and commendable. Thank you so much!"
"PaperStreet Web Design’s efforts have increased conversions and the number of visitors to the platform substantially. The team has worked fastidiously to deliver satisfying products quickly. They have been accessible and encouraged innovative platform improvements, supporting continued partnership."
Answers from Our Lawyer SEO Experts
Yes, SEO can be highly effective for law firms. By optimizing your website and online presence (think directories, Google listings and social media channels), you can improve its visibility in search engine results pages (ahem, Google) to attract more organic traffic, and ultimately acquire more clients. If law firm SEO was a gimmick, we wouldn’t have a job, nor would we be a successful business after two decades.
No, not all law firms need their website to convert new clients. Some law firms get their clients from referral sources and just need a web presence to verify their reputation. However, if you’re a plaintiff’s attorney, your firm needs SEO. While we have campaigns for clients in all areas of law, personal injury, criminal defense, family law, and estate planning are some of the most common types of lawyers looking for SEO services.
Our law firm SEO campaigns start at several thousands of dollars and vary depending on several factors, including the size of the firm, its geographical location, the level of competition in its legal niche. For example, Miami personal injury is a much more competitive market than Des Moines estate planning. A more competitive market means more content writing and link building and, therefore, requires a higher budget.
You can improve your law firm SEO by adding new content to your website on a regular basis. Once SEO best practices are established, content makes the biggest difference. You should be posting several times a month (perhaps several times a week) and also include core content on your website about the terms/phrases you want to rank for in Google. Check out these resources from the law firm SEO team of experts at PaperStreet:
Though many companies offer SEO services, it’s important to understand what you’re receiving. Compare the exact services you receive and the track record of results. Is the team just doing research? On-page optimization? Consulting? Reporting? Analytics? Most importantly, are they link building? Is your content written by an attorney?
Anyone can do basic research and on-page coding, but the best SEO teams know where to get the best links, to craft the best content, and how to make small changes to achieve your goals on budget and on time.
It’s also important to note that many SEO companies will work with your competitors. Request a non-compete clause for anyone that is in your same practice area and geographic area. You should not have to share your SEO team or potential clients with a competitor.
Starting an SEO campaign should be quick and easy. Research can be done in a day or two, on-page optimization in a few days, and then link building. Depending on the keyword phrases, you can get results in just a few weeks and often within 90 days if you don’t need to craft large batches of new content.
At the same time, some websites may take up to six months to obtain a top ranking for competitive practice areas. It really all depends on the quality of your website and content, the number of your existing links and technical hurdles.
Free SEO Proposal & Review
Contact us today and get a free SEO proposal and review of your website.
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