Best Real Estate Law Firm Website Designs
Tips for Real Estate Attorneys Interested in Improving Their Website
Whether you are a real estate attorney with an existing site or you are interested in improving your existing site, PaperStreet has some tips to help you succeed.
High-Quality, Client-Focused Content
One of your objectives should be to write content that speaks directly to real estate clients. For instance, the content you put on your website should help people “understand title insurance,” “navigating commercial leases,” or “legal issues pertaining to real estate development.” Informational and client-focused content sets your firm apart as an expert in real estate law and a trusted source, providing value that can gain credibility and get new clients to come calling.
Strategic Calls to Action (CTAs) for Consultations
By placing CTAs in the right place on pages that describe certain services, users can immediately take action. For example, if a user has read about “Easement and Right-of-Way Disputes,” a CTA saying “Contact Us for a Free Consultation on Easements” invites them to call. By simplifying booking a consultation, CTAs enhance the user’s experience and increase the conversion rate.
Real Estate Search Engine Optimization
With the right marketing and design team, like the one at PaperStreet, real estate lawyer websites should get high rankings in search engines for real estate law keywords. Keywords like “commercial property lawyer,” “title and escrow services,” or “real estate transaction attorney” can be added to content, titles, and meta descriptions to help pull in those potential clients who are searching for those types of services. SEO strategies can boost your website’s exposure, making it show up for anyone searching for a real estate attorney in your city.
Security Parameters to Secure Client Data
Law websites that handle sensitive information, such as contact forms or client intake forms, should be secure. SSL certificates and data encryption help secure client information while preserving data privacy and showing that your firm is also in the business of confidentiality.
Accessibility for All Users
An accessible website works for everyone, not just those who are disabled. Images, screen readers, and keyboard navigability all need accessibility — they’re essential to inclusiveness and ADA compliance. If you’re a real estate attorney, having these options in place expands your audience and demonstrates your belief in equal access to legal services.
Built-in Analytics to Monitor Client Engagement
Analytics tools give you a glimpse into how visitors use your site. Your law firm can track which service pages are most visited, where clients browse, and at what point they leave. For example, if the user often clicks on a “Property Disputes” page, then this is an indication of high interest in that particular practice area, and that can guide subsequent content creation or targeted ads. Ultimately, analytics allow you to learn what your clients need and optimize your website for better engagement and conversions.
Testimonials and Success Stories
Client testimonials and case studies of transactional or dispute resolution successes can provide social proof for potential clients who may be skeptical or hesitant about your services. When visitors browse your website for complex real estate issues, they’ll feel more comfortable by reviewing testimonials and case histories from previous cases. You can display this proof as quotes or case studies on your primary service pages to support your firm’s expertise and credibility.
A Regularly Updated Blog or Info/Resource Page
A real estate blog or insights section can discuss industry trends, case studies, or legal insights. Blogs on “Top Commercial Leasing Mistakes” or something similar can demonstrate your firm’s experience and will serve to boost your SEO keywords further. A blog helps keep readers informed, sets the attorneys at your firm as thought leaders, and can even encourage visitors to read more about you.
Consistent Branding for Professional Identity
From your color scheme to the voice of your text, consistent branding creates trust and reinforces your professional identity. If you practice real estate law, you want a brand that reflects confidence, trust, and accessibility. If your prospective clients can recognize consistent branding, they’ll trust you as a firm and be comfortable using your services over others.
We Know What You Need
As a real estate lawyer, having an attractive website can help you get more clients and build trust and market credibility. These four crucial elements — clear navigation, engaging content, testimonials, and good SEO — make your website a powerful source of leads and clients.
PaperStreet Has What Real Estate Attorneys Need—Let Us Help!
Designed and implemented with the appropriate features, your website will not only convey your firm’s professional profile but also help expand your business by serving your clients’ needs through all stages of the process. Contact our office for help today.