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PaperStreet Knows SEO.
Top Rankings.

Proven results on over 100 SEO campaigns.

Search Engine Optimization

SEO: We Get the Results You Need

If you browse Google and do a few searches, you may feel like you can become an SEO expert overnight. Articles outline the dos and don’ts of SEO in a way that makes it sound easy. Though it is certainly possible to teach yourself SEO, do you have the time it takes to master the skills? Even if you choose to hire someone else, can you risk hiring a marketing firm that seems inexpensive but may not engage in ethical practices? What happens if you or the agency make a mistake and/or your website is penalized?

At PaperStreet, SEO is what we do. Sure we create awesome campaigns for other businesses and we’re proud of that success, but we were founded by a lawyer and lawyers serve in all areas of our company. We were created to help law firms, and we remain true to our founding principles. Our clients have successful campaigns because we know how important it is to combine SEO best practices while still respecting the ethics that govern law firm marketing and advertising.

We know you want clients and you want to promote your legal services in the best way you can. We also know what Google is looking for and we know how to make a great website. Don’t try to teach yourself SEO overnight. Let us earn you the results we’ve proudly earned for hundreds of clients.

Case Studies Since 2001

We are proud of helping clients grow their business. We have three case studies to start to pique your interest and then another 10 to back up what we have done for nearly two decades. Check them out and then give us a call.

PI Domination 500+ Keywords

Searcy Denney Scarola Barnhart & Shipley PA
About the Firm:

Searcy Denney Scarola Barnhart & Shipley PA, Florida personal injury firm, was looking to increase conversions in various markets.

Our Result:

Since 2009, we have gone through two website revisions and handled our SEO the whole time. In 13 years, we have increased traffic by 20 times! This leads to multiple inquiries per day on a variety of practice areas.

Top Search Results in Tax

Thorn Tax Law
About the Firm:

Thorn Law Group is a Washington DC Law firm practicing in the many facets of tax law.

Our Result:

We have produced 5 different websites for Thorn targeting some of the most competitive areas of tax law on an international and US basis.


Ranking Mile High in Denver

Levine Law
About the Firm:

Levine Law came to PaperStreet for a brand new website. He also brought the challenge to PaperStreet to get his website ranked in Denver, Colorado for the area of personal injury.

Our Result:

PaperStreet welcomed the challenge and succeeded. Levine Law ranks in the top three spots for more than 10+ different keyword phrases in Denver. He is dominating the local market.

Awards and Results

Gunter Law Firm
About the Firm:

Gunter Firm, who has an award-winning website designed by PaperStreet, wanted to rank highly in a localized market for employment law terms.

Our Result:

Gunter Firm occupies top rankings for phrases like “Fort Myers employment lawyer” both in local maps as well as at the top of organic listings.


Roll Tide. Big Wins in Tuscaloosa.

Cross & Smith
About the Firm:

Cross & Smith is a Tuscaloosa plaintiff's firm located in Tuscaloosa, Alabama. They have received over $125 million in verdicts and trust PaperStreet with their marketing.

Our Result:

The firm's top rankings for phrases in local maps as well as at the top of organic listings.

Sweeping 5 Cities with #1 Personal Injury Rankings

Drake Hileman & Davis
About the Firm:

Drake Hileman & Davis is a Pennsylvania based law firm marketing toward personal injury. With several (5) different office locations, this firm approached PaperStreet with the objective of ranking for all.

Our Result:

Creating a localized “portal” approach with content, the firm now holds top rankings for all locations and can directly attribute conversions from each defined location based on these rankings.


Acting Quickly to Maximize Rankings

Zamansky LLC
About the Firm:

Zamansky LLC is a New York City Law firm practicing securities arbitration and investment fraud. The client came to PaperStreet with the objective of obtaining top internet marketing results for a very specific, high net worth investment fraud case.

Our Result:

Within minimal time and a full partnership effort with both our firm and the client, we have obtained top organic results, including rich snippets, videos, and paid listings all while maintaining top level national rankings for the firm.

No. 1 Rankings for Solo

Donald C. Barrett
About the Firm:

Donald C. Barrett, PA, a criminal law solo attorney firm in the Florida Keys, wanted to rank highly for criminal law, despite the small size of the firm.

Our Result:

Donald C. Barrett, PA, ranks #1 for “Florida Keys Criminal Law”, “Key West Criminal Law”, “Key Largo Criminal Law”, etc.


Grow Your Law Firm with Long Term Success

Helmer
About the Firm:

Helmer, Conley and Kasselman, P.A. signed with us almost a decade ago. We have worked in creating a full internet presence for their firm ever since.

Our Result:

We signed Helmer Legal in 2010 with 12 attorneys and six offices. They now have over 60 attorneys and 15 offices. We do not take full credit for the work of the firm. Helmer clearly have a path to growth and hard work to get to where they are today. But we like to believe our website and marketing has helped these firms achieve their goals.

Phones Ringing Off the Hook for a Dental Practice

Pearl White Dentistry
About the Firm:

Yes, we can help businesses too.

Our Result:

Your SEO work is pretty awesome! Amazing how quickly it happened, thank you! At the office I can tell that the phones are ringing more often and my new patient numbers have increased as well. Thank you again Pete, I’m so happy with you and your company - you guys rock!


Injecting Rankings into a Vaccine Campaign

Leah Durant - Vaccine Law
About the Firm:

The Law Offices of Leah Durant represent national clients for vaccine injury claims.

Our Result:

Since 2015, we have achieved top national rankings as it directly pertains to vaccine lawyer, vaccine attorney and vaccine law firm. The culmination of this Internet Marketing campaign has led to 72% of all traffic to the website attributed to Internet Marketing with a constant average of 100 conversions per month.

Dramatic Results in a Few Months for Seattle Law Firm

Seattle Divorce Services
About the Firm:

A Seattle divorce and family law practice ranked #1 for its primary phrase only 3 months after joining PaperSheet; moving up a net total of 1500+ ranking spots.

Our Result:

Their organic traffic is exponentially higher than anything less with 7000+ visitors compared to 1200 from direct search. Best of all, the firm states that they have absolutely noticed a significant different in conversions with these accomplishments.



Sample Top Rankings for Many Clients (Updated 8/2/23)

Website Address Google Ranking Keyword Phrase
babiarzlawfirm.com #1 the villages golf cart ejection attorney
babiarzlawfirm.com #2 the villages injury law firm
babiarzlawfirm.com #3 the villages traumatic brain injury attorney
babiarzlawfirm.com #4 the villages injury law firm
barronadler.com #1 austin condemnation attorney
barronadler.com #1 austin condemnation lawyer
barronadler.com #2 austin eminent domain attorney
barronadler.com #2 austin eminent domain lawyer
barronadler.com #2 texas condemnation attorneys
beckerlawyers.com #1 florida co-op attorney
beckerlawyers.com #1 florida community association attorney
beckerlawyers.com #1 florida condo association lawyer
beckerlawyers.com #1 florida condo lawyer
beckerlawyers.com #1 florida condominium lawyer
bickellawfirm.com #1 san diego lemon law lawyer
bickellawfirm.com #1 lemon attorneys
bickellawfirm.com #2 san diego lemon law attorney
bickellawfirm.com #3 lemon law firm
bickellawfirm.com #4 bay area lemon law attorney
biddlefirm.com #1 birmingham debtors court lawyer
boston-tax-lawyer.com #1 boston business tax attorney
boston-tax-lawyer.com #1 boston criminal tax lawyer
boston-tax-lawyer.com #1 boston erc attorneys
boston-tax-lawyer.com #1 boston fatca tax lawyer
boston-tax-lawyer.com #3 boston fbar attorney
braislaw.com #1 dock accident attorney
braislaw.com #1 tugboat accident lawyer
braislaw.com #1 barge accident attorney
braislaw.com #1 gangway accident attorney
braislaw.com #1 jones act death attorney
brandonbernsteinlaw.com #1 bethesda separation agreement lawyer
brandonbernsteinlaw.com #2 bethesda divorce attorney
brandonbernsteinlaw.com #2 bethesda divorce mediation attorney
brandonbernsteinlaw.com #2 bethesda alimony attorney
brandonbernsteinlaw.com #2 bethesda contested divorce attorney
browntax.com #1 texas criminal tax lawyer
browntax.com #1 texas irs audit attorney
browntax.com #1 texas tax collection attorney
browntax.com #2 texas tax debt attorney
browntax.com #2 texas civil tax attorney
collincountyattorney.com #1 mckinney guardianship attorney
collincountyattorney.com #3 mckinney revocable trust lawyer
collincountyattorney.com #2 mckinney will contest attorney
collincountyattorney.com #3 mckinney probate lawyer
collincountyattorney.com #4 mckinney probate administration lawyer
comitersinger.com #1 palm beach county trust dispute attorney
comitersinger.com #1 palm beach county trust litigation lawyer
comitersinger.com #1 palm beach county will contest lawyer
comitersinger.com #1 palm beach county trust dispute attorney
comitersinger.com #2 palm beach county probate litigation attorney
crossandsmith.com #1 tuscaloosa accident attorney
crossandsmith.com #1 tuscaloosa auto accident attorney
crossandsmith.com #1 tuscaloosa car accident attorney
crossandsmith.com #1 tuscaloosa injury attorney
crossandsmith.com #1 tuscaloosa personal injury attorney
davidowlaw.com #1 long island medicaid application attorney
davidowlaw.com #2 long island special needs planning attorney
davidowlaw.com #2 long island irrevocable trust lawyer
davidowlaw.com #2 long island revocable trust attorney
dhdlaw.com #1 bethlehem truck accident attorney
dhdlaw.com #1 easton slip and fall lawyer
dhdlaw.com #1 stroudsburg wrongful death lawyer
dhdlaw.com #2 easton accident attorney
dhdlaw.com #2 easton car accident lawyer
disabilityattorney.net #1 hudson ssdi lawyer
disabilityattorney.net #1 hudson ssi attorneys
disabilityattorney.net #1 inverness social security disability lawyer
disabilityattorney.net #2 dade city social security disability lawyers
disabilityattorney.net #3 hudson social security disability lawyers
duffylawct.com #1 lawyers for college students
duffylawct.com #1 ncaa title ix lawyer
duffylawct.com #2 school discrimination lawyers
duffylawct.com #1 student defense attorney
duffylawct.com #1 title 9 lawyer
eldi.legal.com #1 employer defense training
eldi.legal.com #1 employer obligation to report criminal activity
eldi.legal.com #1 harassment defense
ellis-law.com #1 boca raton guardianship attorney
ellis-law.com #1 boca raton irrevocable trust lawyer
ellis-law.com #1 boca raton living trust lawyer
ellis-law.com #1 boca raton probate litigation attorney
ellis-law.com #1 boca raton special needs trust attorney
elrolaw.com #1 miami creditors rights attorney
elrolaw.com #1 miami breach of fiduciary duty lawyer
elrolaw.com #3 miami chapter 11 bankruptcy lawyer
elrolaw.com #4 miami business bankruptcy law firm
elrolaw.com #4 miami real estate closing attorney
embalaw.com #3 new jersey internet lawyer
embalaw.com #4 nj internet lawyer
evanslaw.com #1 california annuity fraud lawyers
evanslaw.com #1 california caregiver fraud attorney
evanslaw.com #1 california elder abuse attorneys
evanslaw.com #1 california financial elder abuse attorney
evanslaw.com #1 california power of attorney fraud lawyer
flightinjury.com #2 airline injury attorney
flightinjury.com #3 aviation injury lawyer
florida-employment-lawyer.org #1 fort myers contract attorney
florida-employment-lawyer.org #1 fort myers employment attorney
florida-employment-lawyer.org #1 fort myers sexual harassment lawyer
florida-employment-lawyer.org #1 fort myers unpaid wage attorney
florida-employment-lawyer.org #1 naples employment attorney
floridakeysdefense.com #1 florida keys criminal attorney
floridakeysdefense.com #2 key west criminal attorney
floridakeysdefense.com #2 key west criminal defense attorney
floridakeysdefense.com #2 key west criminal defense lawyer
floridakeysdefense.com #3 key west dui lawyer
fredfranke.com #1 maryland fiduciary litigation attorney
fredfranke.com #2 maryland trust administration attorney
fredfranke.com #2 maryland will contest lawyer
fredfranke.com #3 maryland estate administration attorney
fredfranke.com #4 maryland irrevocable trust lawyer
georgettemillerlaw.com #2 new jersey divorce bankruptcy attorney
georgettemillerlaw.com #2 new jersey divorce bankruptcy law firm
georgettemillerlaw.com #2 new jersey divorce bankruptcy lawyer
goldlawgroup.com #1 chicago franchise agreement lawyer
goldlawgroup.com #1 chicago franchise antitrust attorney
goldlawgroup.com #1 illinois franchise antitrust attorney
goldlawgroup.com #1 franchise antitrust attorney
goldlawgroup.com #1 illinois franchisee lawyer
helmerlegal.com #1 new jersey dyfs lawyer
helmerlegal.com #1 new jersey murder lawyer
helmerlegal.com #2 new jersey police misconduct lawyer
helmerlegal.com #4 new jersey deportation lawyer
helmerlegal.com #1 haddon heights arson lawyers
hpslegal.com #1 orlando cancer misdiagnosis lawyer
hpslegal.com #3 orlando misdiagnosis attorney
hpslegal.com #3 orlando surgical malpractice lawyer
hpslegal.com #3 orlando emergency room negligence attorney
hpslegal.com #3 orlando emergency room negligence attorney
hudsoninjuryfirm.com #1 tifton train accident lawyer
hudsoninjuryfirm.com #1 tifton workers compensation lawyer
hudsoninjuryfirm.com #1 tifton accident attorney
hudsoninjuryfirm.com #2 tifton car accident attorney
hudsoninjuryfirm.com #2 tifton injury lawyer
hurtbydrunkdriver.com #1 fort myers dui accident lawyers
hurtbydrunkdriver.com #2 fort myers drunk driving accident attorney
hurtbydrunkdriver.com #2 fort myers drunk driving accident law firm
hurtbydrunkdriver.com #2 fort myers dui accident law firm
hurtbydrunkdriver.com #3 fort myers drunk driving accident lawyers
kaplaw.com #1 montgomery county land use and zoning attorney
kaplaw.com #3 bucks county land use and zoning attorney
kaplaw.com #3 chester county land use and zoning attorney
kaplaw.com #3 delaware county land use and zoning attorney
kaplaw.com #4 bucks county land use and zoning attorney
kathleencahill-law.com #1 baltimore employment attorney
kathleencahill-law.com #1 baltimore sexual harassment attorney
kathleencahill-law.com #1 wrongful termination lawyers in maryland
kathleencahill-law.com #2 maryland sexual harassment attorney
kdvlaw.com #1 employment defense attorney
kdvlaw.com #4 data breach attorney
kdvlaw.com #4 financial services lawyer
kdvlaw.com #4 professional liability lawyer
ksllawfirm.com #1 georgia healthcare business attorney
ksllawfirm.com #1 georgia medical license defense attorney
ksllawfirm.com #1 georgia physician contract lawyer
ksllawfirm.com #2 georgia healthcare litigation attorney
ksllawfirm.com #2 georgia healthcare lawyer
maleklawfirm.com #1 columbus workman compensation attorney
maleklawfirm.com #1 columbus workers compensation attorney
maleklawfirm.com #1 columbus personal injury lawyer
maleklawfirm.com #2 columbus workmans comp lawyer
maleklawfirm.com #3 columbus personal injury attorney
martinandjones.com #1 north carolina mesothelioma law firm
martinandjones.com #1 raleigh industrial accident attorney
martinandjones.com #1 raleigh wrongful death attorney
martinandjones.com #1 durham on the job injury attorney
martinandjones.com #1 north carolina vaccine attorney
maryland-tax-lawyer.com #1 maryland fatca lawyer
maryland-tax-lawyer.com #1 maryland offshore tax attorney
maryland-tax-lawyer.com #1 maryland ovdp attorney
maryland-tax-lawyer.com #1 maryland voluntary disclosure attorney
maryland-tax-lawyer.com #1 maryland offshore bank account attorneys
mcjglaw.com #1 stockton prenuptial agreement attorneys
mcjglaw.com #2 stockton family law attorney
mcjglaw.com #3 stockton child custody law firm
mcjglaw.com #3 stockton child visitation lawyer
mcjglaw.com #3 stockton parental rights lawyer
msgcpa.com #2 new york city forensic accounting
msgcpa.com #2 new york city company valuation
msgcpa.com #2 new york city valuation company
msgcpa.com #2 new york city litigation support
msgcpa.com #2 new york city business valuation
mtwylaw.com #1 wyoming cerebral palsy law firm
mtwylaw.com #1 wyoming erb's palsy lawyer
mtwylaw.com #1 wyoming infant wrongful death lawyer
mtwylaw.com #1 wyoming nursing malpractice attorney
mtwylaw.com #1 wyoming pharmacy malpractice attorney
mydenveraccidentlawfirm.com #1 denver accident attorney
mydenveraccidentlawfirm.com #1 denver car accident lawyer
mydenveraccidentlawfirm.com #1 denver parking lot accident lawyer
mydenveraccidentlawfirm.com #1 denver road rage accident lawyer
mydenveraccidentlawfirm.com #1 denver bad weather accident lawyer
newjersey-tax-lawyer.com #1 new jersey criminal tax lawyer
newjersey-tax-lawyer.com #1 new jersey fatca attorney
newjersey-tax-lawyer.com #1 new jersey irs voluntary disclosure lawyer
newjersey-tax-lawyer.com #1 new jersey offshore account attorney
newjersey-tax-lawyer.com #1 new jersey irs offshore voluntary disclosure lawyer
nydisabilitylaw.com #1 veterans disability lawyer
nydisabilitylaw.com #1 workers comp lawyer
nydisabilitylaw.com #2 social security lawyers
nydisabilitylaw.com #2 long island veterans disability lawyer
nydisabilitylaw.com #4 disability lawyer
parkerandparkerattorneys.com #1 peoria uninsured motorist attorney
parkerandparkerattorneys.com #2 peoria personal injury lawyer
parkerandparkerattorneys.com #3 peoria drunk driving accident attorney
parkerandparkerattorneys.com #3 peoria nursing home injury attorney
parkerandparkerattorneys.com #3 peoria premises liability lawyer
parksjones.com #1 springfield estate planning attorney
parksjones.com #1 springfield probate lawyers
parksjones.com #1 springfield irrevocable trust attorney
parksjones.com #2 springfield long-term care attorney
parksjones.com #4 springfield trust lawyer
powelllawfirm.com #1 crestview auto accident lawyer
powelllawfirm.com #1 defuniak springs car accident lawyer
powelllawfirm.com #1 destin motorcycle accident attorney
powelllawfirm.com #2 defuniak springs personal injury lawyer
powelllawfirm.com #3 crestview auto accident lawyer
rabcpafirm.com #1 new jersey business valuations
rabcpafirm.com #1 new jersey business appraisals
rabcpafirm.com #1 nj business appraisals
rabcpafirm.com #1 new jersey business valuation accountant
rabcpafirm.com # new jersey divorce accountant
robbinsfirm.com #1 atlanta real estate litigation attorney
robbinsfirm.com #1 atlanta accounting malpractice attorney
robbinsfirm.com #1 atlanta contract litigation attorney
robbinsfirm.com #2 atlanta professional liability lawyers
robbinsfirm.com #2 atlanta trusts and estates attorney
searcylatino.com #4 abogados que hablen espanol en florida
searcylaw.com #3 florida accident lawyer
searcylaw.com #3 wrongful death attorney florida
searcylaw.com #1 pharmaceutical lawyer
searcylaw.com #1 surgical stapler lawyer
searcylaw.com #1 pharmaceutical attorneys
seattledivorceservices.com #1 seattle divorce mediation lawyer
seattledivorceservices.com #1 seattle legal separation attorney
seattledivorceservices.com #1 seattle alimony attorney
seattledivorceservices.com #1 seattle collaborative divorce attorney
seattledivorceservices.com #1 seattle divorce mediation lawyer
seltzerlegal.com #1 philadelphia erisa disability attorney
seltzerlegal.com #1 philadelphia erisa disability attorney
seltzerlegal.com #1 philadelphia erisa long term disability lawyer
seltzerlegal.com #1 philadelphia insurance bad faith attorney
seltzerlegal.com #1 philadelphia long term disability appeal lawyer
spiveylaw.com #1 fort myers pedestrian injury attorney
spiveylaw.com #1 fort myers defective product lawyer
spiveylaw.com #3 fort myers wrongful death lawyer
spiveylaw.com #1 fort myers accident law firm
spiveylaw.com #4 fort myers injury law firm
staffordtrialteam.com #1 maryland federal employment lawyer
staffordtrialteam.com #1 maryland pregnancy discrimination lawyer
staffordtrialteam.com #1 maryland severance agreement lawyer
staffordtrialteam.com #1 maryland race discrimination lawyer
staffordtrialteam.com #2 maryland employment lawyer
starnlaw.com #1 honolulu hotel lawyer
starnlaw.com #1 honolulu litigation law firm
starnlaw.com #1 hawaii litigation lawyer
starnlaw.com #5 honolulu business law firm
starnlaw.com #5 honolulu litigation attorney
thegrifelawfirm.com #1 boca raton medical malpractice attorneys
thegrifelawfirm.com #2 boca raton personal injury lawyer
thegrifelawfirm.com #3 boca raton medical malpractice attorney
thorntaxlaw.com #1 washington dc business tax attorney
thorntaxlaw.com #1 washington dc criminal tax attorney
thorntaxlaw.com #1 washington dc erc attorneys
thorntaxlaw.com #2 washington dc fatca lawyer
thorntaxlaw.com #5 washington dc fbar attorney
tompyleslaw.com #1 leonardtown motorcycle accident lawyer
tompyleslaw.com #1 laurel accident law firm
tompyleslaw.com #1 laurel birth injury attorney
tompyleslaw.com #1 laurel cerebral palsy attorney
tompyleslaw.com #1 laurel dog bite attorney
towsonattorney.com #3 baltimore county paternity lawyer
towsonattorney.com #5 towson asset protection lawyer
towsonattorney.com #5 towson child support lawyers
towsonattorney.com #5 towson domestic violence lawyer
vaccinelaw.com #1 leah durant
vaccinelaw.com #1 vaccine attorney
vaccinelaw.com #1 vaccine injury lawyer
vaccinelaw.com #2 vaccine lawyer
vaccinelaw.com #5 vaccine injury attorney
vaemploymentlawyers.com #1 norfolk employment lawyer
vaemploymentlawyers.com #1 norfolk federal employment attorney
vaemploymentlawyers.com #1 richmond executive employment lawyer
vaemploymentlawyers.com #2 richmond age discrimination attorney
vaemploymentlawyers.com #2 richmond employment contract attorney
vanasselaw.com #1 lancaster hurt on the job lawyers
vanasselaw.com #1 lancaster job accident lawyer
vanasselaw.com #2 lancaster job injury lawyer
vanasselaw.com #1 lancaster work injury lawyer
vanasselaw.com #1 lancaster workman's compensation lawyer
veteransdisabilityinfo.com #2 disabled veteran law firm
veteransdisabilityinfo.com #4 agent orange attorney
veteransdisabilityinfo.com #4 tdiu lawyer
veteransdisabilityinfo.com #4 agent orange attorneys
veteransdisabilityinfo.com #5 va disability law firm
virginia-tax-lawyer.com #1 virginia criminal tax attorney
virginia-tax-lawyer.com #1 virginia international tax attorney
virginia-tax-lawyer.com #1 virginia tax audit lawyers
virginia-tax-lawyer.com #1 virginia fatca lawyer
virginia-tax-lawyer.com #1 virginia offshore tax lawyer
vpm-legal.com #1 miami insurance recovery attorney
vpm-legal.com #1 miami property insurance lawyer
vpm-legal.com #1 miami bad faith insurance attorney
vpm-legal.com #1 miami property insurance lawyer
vpm-legal.com #1 miami bad faith insurance attorney
williamsport.lawyer #2 williamsport immigration attorney
williamsport.lawyer #3 williamsport civil attorney
williamsport.lawyer #3 williamsport civil lawyer
williamsport.lawyer #4 williamsport lawyer
williamsport.lawyer #4 williamsport litigation lawyer
zamansky.com #3 stock lawyer
zamansky.com #3 stock market loss lawyer
zamansky.com #4 stock market fraud lawyer
zamansky.com #1 junk bond loss attorney
zamansky.com #1 mutual fund fraud attorney

Typical Results for a Law Firm SEO Campaign

Not all clients have the same results. But almost always, we can improve the key metric that the client and our team have agreed upon. Those key metrics can be:

Calls / Contact Forms

Total Conversions: Calls & Contact Forms

Downloads / Signups

Tracking: Downloads & Signups

Traffic / Impressions

Analytics: Traffic & Impressions

Ranking Higher

Search Rankings: Ranking Higher

Improved Time on Site or Decrease Bounce Rate

Usability: Improved Time or Decreased Bounce Rate

We will define the key metrics for each client and track them aggressively.

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