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PaperStreet Knows SEO.
Top Rankings for Law Firms.

Proven results on over 100 SEO campaigns.

Search Engine Optimization

SEO: We Get the Results You Need

If you browse Google and do a few searches, you may feel like you can become an SEO expert overnight. Articles outline the dos and don’ts of SEO in a way that makes it sound easy. Though it is certainly possible to teach yourself SEO, do you have the time it takes to master the skills? Even if you choose to hire someone else, can you risk hiring a marketing firm that seems inexpensive but may not engage in ethical practices? What happens if you or the agency make a mistake and/or your website is penalized?

At PaperStreet, SEO is what we do. Sure we create awesome campaigns for other businesses and we’re proud of that success, but we were founded by a lawyer and lawyers serve in all areas of our company. We were created to help law firms, and we remain true to our founding principles. Our clients have successful campaigns because we know how important it is to combine SEO best practices while still respecting the ethics that govern law firm marketing and advertising.

We know you want clients and you want to promote your legal services in the best way you can. We also know what Google is looking for and we know how to make a great website. Don’t try to teach yourself SEO overnight. Let us earn you the results we’ve proudly earned for hundreds of clients.

Sample Top Rankings for Many Clients (Updated 1/14/21)

Website Address Google Ranking Keyword Phrase
911benefits.com #1 (new york city) 911 cancer claim
911benefits.com #2 (new york city) 911 cancer fund
911benefits.com #2 (new york city) 911 colon cancer
babiarzlawfirm.com #1 the villages golf cart accident attorney
babiarzlawfirm.com #1 the villages traumatic brain injury attorney
babiarzlawfirm.com #1 the villages truck accident lawyer
barronadler.com #1 austin condemnation attorney
barronadler.com #1 austin eminent domain attorney
barronadler.com #2 houston eminent domain attorney
bickellawfirm.com #1 san diego lemon law attorney
bickellawfirm.com #1 (san diego) lemon attorneys
bickellawfirm.com #4 (sacramento) lemon law firm
bloomlegal.com #2 new orleans rideshare accident attorney
bloomlegal.com #3 new orleans cruise ship accident lawyer
bloomlegal.com #2 new orleans traffic ticket lawyer
boston-tax-lawyer.com #1 boston international tax attorney
boston-tax-lawyer.com #1 boston tax attorney
boston-tax-lawyer.com #1 boston criminal tax lawyer
championfoodgroup.com #1 sugar wholesalers
championfoodgroup.com #2 sugar distributor
championfoodgroup.com #2 frozen vegetables suppliers
collincountyattorney.com #2 mckinney domestic violence lawyer
collincountyattorney.com #2 mckinney guardianship lawyer
collincountyattorney.com #3 mckinney paternity lawyer
comitersinger.com #1 palm beach county will contest lawyer
comitersinger.com #1 palm beach county trust dispute attorney
comitersinger.com #5 palm beach county asset protection attorney
crossandsmith.com #1 tuscaloosa auto accident attorney
crossandsmith.com #1 tuscaloosa car accident attorney
crossandsmith.com #1 tuscaloosa injury attorney
dallasdivorcelawyer.com #1 dallas common law attorney
dallasdivorcelawyer.com #2 dallas name change lawyers
dallasdivorcelawyer.com #4 dallas high net worth divorce lawyers
dhdlaw.com #2 bethlehem accident attorney
dhdlaw.com #2 bethlehem back injury lawyers
dhdlaw.com #2 bethlehem slip and fall lawyers
ebilaw.com #2 baltimore social security lawyer
ebilaw.com #3 baltimore social security disability attorney
ebilaw.com #3 baltimore ssd lawyer
ellis-law.com #1 boca raton guardianship attorney
ellis-law.com #2 boca raton asset protection attorney
ellis-law.com #4 boca raton trust challenge attorney
evanslaw.com #1 california securities fraud lawyer
evanslaw.com #1 california annuity fraud lawyers
evanslaw.com #1 san francisco elder abuse lawyers
flightinjury.com #1 flight injury
flightinjury.com #2 flight attorney
flightinjury.com #4 airline injury attorney
florida-employment-lawyer.org #1 fort myers contract attorney
florida-employment-lawyer.org #1 fort myers employment lawyer
florida-employment-lawyer.org #1 fort myers sexual harassment lawyer
floridakeysdefense.com #1 florida keys criminal lawyer
floridakeysdefense.com #3 key west dui lawyer
floridakeysdefense.com #3 key west criminal defense attorney
floridasexcrimeattorney.com #1 fort lauderdale internet sting operation lawyer
floridasexcrimeattorney.com #1 florida child molestation attorney
floridasexcrimeattorney.com #2 florida sex crimes attorney
fredfranke.com #1 annapolis trust lawyer
fredfranke.com #1 annapolis estate attorney
fredfranke.com #1 annapolis probate lawyer
goldlawgroup.com #1 franchise litigation attorney
goldlawgroup.com #1 franchise termination lawyer
goldlawgroup.com #3 franchise attorney
harveybinnall.com #1 alexandria bank fraud attorney
harveybinnall.com #1 title ix defense lawyer
harveybinnall.com #2 alexandria medicare fraud lawyer
https://www.henlaw.com #1 fort myers land use lawyer
https://www.henlaw.com #4 fort myers eminent domain lawyer
https://www.henlaw.com #4 fort myers hoa attorney
hurtbydrunkdriver.com #2 fort myers dui accident law firm
hurtbydrunkdriver.com #4 fort myers drunk driving accident law firm
hurtbydrunkdriver.com #5 fort myers drunk driving accident lawyers
jonesact.com #1 iowa barge accident lawyer
jonesact.com #1 mississippi barge accident lawyer
jonesact.com #1 alabama tugboat accident lawyer
kaplaw.com #2 delaware county land use and zoning attorney
kaplaw.com #3 montgomery county land use and zoning attorney
kaplaw.com #4 philadelphia county land use and zoning attorney
kathleencahill-law.com #1 baltimore sexual harassment attorney
kathleencahill-law.com #1 maryland sexual harassment attorney
kathleencahill-law.com #1 wrongful termination lawyers in maryland
kdvlaw.com #4 employment defense attorney
kdvlaw.com #5 maritime lawyers
kdvlaw.com #5 financial services lawyer
kraayeveld.com #1 grand rapids parental alienation attorney
kraayeveld.com #2 grand rapids flat fee divorce lawyer
kraayeveld.com #2 grand rapids child custody attorney
ksllawfirm.com #1 georgia healthcare business attorney
ksllawfirm.com #1 georgia physician contract lawyer
ksllawfirm.com #2 georgia healthcare litigation attorney
martinandjones.com #1 north carolina mesothelioma law firm
martinandjones.com #1 raleigh medical malpractice lawyer
martinandjones.com #3 raleigh gas explosion lawyer
maryland-tax-lawyer.com #1 maryland fatca lawyer
maryland-tax-lawyer.com #1 maryland voluntary disclosure attorney
maryland-tax-lawyer.com #1 maryland offshore bank account attorneys
mauslawfirm.com #2 fort lauderdale trip and fall lawyer
mauslawfirm.com #2 fort lauderdale hurricane damage lawyer
mauslawfirm.com #3 fort lauderdale fire damage attorney
merrillfirm.com #1 johnson county assault lawyer
merrillfirm.com #1 johnson county felony attorney
merrillfirm.com #1 johnson county indecent liberties lawyer
msgcpa.com #1 new york city business valuation
msgcpa.com #4 new york city valuation company
msgcpa.com #4 new york city litigation consultants
mtwylaw.com #1 worland personal injury lawyer
mtwylaw.com #1 worland medical malpractice attorney
mtwylaw.com #2 powell medical malpractice lawyer
newjersey-tax-lawyer.com #1 new jersey business tax lawyer
newjersey-tax-lawyer.com #1 new jersey criminal tax lawyer
newjersey-tax-lawyer.com #2 new jersey tax lawyer
northmetrolitigators.com #2 woodstock child custody lawyer
northmetrolitigators.com #2 woodstock truck accident attorney
northmetrolitigators.com #5 woodstock adoption attorney
nydisabilitylaw.com #1 (suffolk county) social security lawyers
nydisabilitylaw.com #2 (suffolk county) disability lawyer
nydisabilitylaw.com #2 (nassau county) disability lawyer
parksjones.com #1 branson estate planning lawyer
parksjones.com #1 springfield trust lawyer
parksjones.com #1 branson elder lawyer
powelllawfirm.com #2 crestview auto accident lawyer
powelllawfirm.com #4 defuniak springs car accident lawyer
powelllawfirm.com #4 destin motorcycle accident attorney
rabcpafirm.com #1 new jersey forensic accounting
rabcpafirm.com #1 new jersey business valuation accountant
rabcpafirm.com #1 new jersey divorce accountant
robbinsfirm.com #1 atlanta professional liability lawyers
robbinsfirm.com #2 atlanta real estate litigation attorney
robbinsfirm.com #2 atlanta accounting malpractice attorney
sapbc.net #2 boca raton surgery
sapbc.net #5 palm beach surgical
sapbc.net #5 south florida surgeons
searcylatino.com #3 abogados de negligencia medica en fort lauderdale
searcylatino.com #4 abogados que hablen español en west palm beach
searcylatino.com #4 abogados que hablen español en fort lauderdale
seastromlaw.com #2 irvine contested divorce lawyer
seastromlaw.com #4 irvine family mediation lawyers
seastromlaw.com #4 irvine high asset divorce attorneys
seattledivorceservices.com #1 seattle collaborative divorce attorney
seattledivorceservices.com #1 seattle divorce attorney
seattledivorceservices.com #1 seattle divorce mediation lawyer
slopersonalinjuryattorney.com #1 san luis obispo county motorcycle accident attorney
slopersonalinjuryattorney.com #1 san luis obispo county slip and fall attorney
slopersonalinjuryattorney.com #5 san luis obispo slip and fall attorney
spiveylaw.com #4 fort myers pedestrian injury attorney
spiveylaw.com #5 fort myers motorcycle accident attorney
spiveylaw.com #5 fort myers wrongful death lawyer
staffordtrialteam.com #1 maryland eeoc lawyer
staffordtrialteam.com #1 maryland pregnancy discrimination lawyer
staffordtrialteam.com #1 maryland severance agreement lawyer
starnlaw.com #4 hawaii real estate law
starnlaw.com #4 honolulu hotel lawyer
starnlaw.com #5 honolulu finance lawyer
tampatriallawyers.com #1 tampa hernia mesh attorneys
tampatriallawyers.com #1 tampa essure lawyer
tampatriallawyers.com #1 tampa taxotere lawyer
thefowlerlawgroup.com #1 sarasota criminal defense attorneys
thefowlerlawgroup.com #1 sarasota juvenile attorney
thefowlerlawgroup.com #1 sarasota probation violation attorney
thevillageslaw.com #2 the villages workers comp lawyer
thevillageslaw.com #3 the villages motorcycle accident lawyer
thevillageslaw.com #3 the villages wrongful death attorney
thorntaxlaw.com #1 washington dc tax attorney
thorntaxlaw.com #1 washington dc business tax attorney
thorntaxlaw.com #2 washington dc international tax attorney
tompyleslaw.com #1 waldorf nursing home neglect lawyer
tompyleslaw.com #2 waldorf truck accident lawyer
tompyleslaw.com #2 waldorf wrongful death lawyer
towsonattorney.com #2 towson asset protection lawyer
towsonattorney.com #2 towson family lawyer
towsonattorney.com #2 towson prenup lawyer
vaccinelaw.com #1 vaccine attorney
vaccinelaw.com #2 vaccine injury attorney
vaccinelaw.com #3 flu vaccine injury
vanasselaw.com #2 lancaster job accident lawyer
vanasselaw.com #3 lancaster workplace injury lawyer
vanasselaw.com #4 lancaster job injury lawyer
virginia-tax-lawyer.com #1 virginia offshore tax lawyer
virginia-tax-lawyer.com #1 virginia tax defense attorney
virginia-tax-lawyer.com #4 virginia tax lawyer
vpm-legal.com #1 miami insurance coverage lawyer
vpm-legal.com #2 miami property insurance lawyer
vpm-legal.com #5 miami disability insurance lawyers
williamsport.lawyer #1 williamsport immigration attorney
williamsport.lawyer #2 williamsport attorney
williamsport.lawyer #2 williamsport civil attorney

PaperStreet’s SEO: What Does It Mean to Have the Best SEO Campaign?

When examining what makes the most effective SEO practices, you have to think about SEO goals. What do you want to achieve with your law firm SEO campaign? You may know already, but if not, we’ll tell you to focus on:

  • Ranking highly on Google for the keywords that matter most
  • Achieving brand awareness by having meaningful and relatable content
  • Turning site visitors into clients with engaging content that has a low bounce rate
  • Earning clicks, phone calls, downloads, etc.
  • Gaining social media followers
  • Having a website that stands out from your competitors

At PaperStreet, we know that there is more than one measure of success when examining the performance of your website. We want you to see improvements in all aspects of your SEO campaign, and we work hard to hit all of the important site factors.

Good things come to those who wait, and SEO is no different. There are a number of factors that can play into just how long it will take for your rankings to improve, including but not limited to:

  • How competitive your market is
  • How long your website has been online
  • The amount and quality of content on your website
  • The size of your geographically targeted area
  • The overall design and usability of your website
  • The structure (or site architecture) of your site
  • Whether you previously engaged in “black-hat” SEO techniques

We typically see our best results in six months for the average law firm, though rankings can improve days after some changes are made. We’ve seen clients rise thousands of spots in mere weeks, but we keep our goals realistic. Organic SEO takes time, patience, and dedication, and that is something we can promise you. Don’t listen to a firm that tells you otherwise. At PaperStreet, our approach to SEO is to create lasting success, and our clients enjoy the rewards that follow.

Full Transparency Promised

We’re confident in our team, but we’ll never promise you the moon. Any SEO firm that guarantees results should be treated with extreme caution. In addition to being against Google’s guidelines, this is simply not realistic in the ever-changing climate of the organic SEO. We can guarantee that we’ll do everything we can to improve your website and overall online marketing campaign. At PaperStreet, we’re passionate about SEO, and our results speak for themselves.

Many of our clients boast first-page rankings and bring in several new inquiries each day, along with millions of dollars in revenue. Once you sign up, we provide monthly reports that will allow you to easily keep a finger on the pulse of how your legal marketing campaign is performing. We do our best to be transparent and honest about every step of the SEO process, and we want to help educate you on how and why we make certain decisions. We encourage open communication, and we’ll never make any changes to your website without your approval.

What We Can Do For Your SEO Campaign

PaperStreet’s team is comprised of technology experts and attorneys in order to make sure your law firm’s website achieves its maximum potential. Some law firms come to us with an SEO campaign in place that just isn’t yielding results. Some come to us and they don’t even have a website yet. Either way, our approach to SEO stays the same. We make sure an SEO campaign has:

  1. Keywords that target your desired location and practice area—with research to support your choices
  2. SEO content that details all that your firm has to offer—presented in a way that your clients find to be engaging and informative
  3. A powerful link building campaign where we not only find great links to your site, but we suggest and write content that garners attention and links.
  4. Social media, blogs, videos, and more. We’re a full service law firm marketing agency, so we’re happy to implement whatever ideas you have in mind.

SEO Plans - What PaperStreet Offers Law Firms and Other Businesses

Cost & Plan Levels That Work For Your Law Practice

At PaperStreet, we know that there is no “one size fits all” solution for every law firm. Some law firms need more content. Some firms need more links. Some attorney websites are a mess. Our SEO team will customize a plan to fit your specific firm’s needs.

We offer a variety of plan level and have a wide array of attorney SEO services to suit your firm’s individual needs. Most of the time we consult with the client to set a custom plan based on their content needs, geographic area, practice areas, and competitiveness of the keyword phrases they are targeting.

No Strings Attached

In the world of digital marketing, it takes time to produce the best results. However, we know that a long-term contract isn’t for everyone. We’d love to see you stick around and stay with PaperStreet forever, but if for any reason you decide that our services are no longer needed, we make it easy for you to cut ties and bid us farewell. (We would miss you, though, and we’ve had many clients return after testing the waters on their own.)

Law Firm SEO Plan Comparison

Every client is unique. However, after 20 years of doing SEO, we understand that there are some common plans that most clients need. We help place you in the right plan, not too big to bust the budget and not too small to underperform. To see our plan features please read below.

Plan Legacy Base Core Advanced Premium

Key Features

         

Education Materials

Yes

Yes

Yes

Yes

Yes

Keyword Research

Yes

Yes

Yes

Yes

Yes

On-page Optimization

Yes

Yes

Yes

Yes

Yes

Authority Building (aka link building)

Yes

Yes

Yes

Yes

Yes

Consulting

Yes

Yes

Yes

Yes

Yes

Ranking Reports

Yes

Yes

Yes

Yes

Yes

Analytics Reports

Yes

Yes

Yes

Yes

Yes

           

Key Differences

         

Primary Keyword Phrases

10

10

10

10

20

Secondary Keyword Phrases (Unlimited)

New Content Pages to Start Campaign

0

10

20

30

40

Monthly Blog or Content Pages

0

2

4

6

8

           

Standard Features on All Projects

         

Structured Data and Rich Snippets

Yes

Yes

Yes

Yes

Yes

WordPress or CMS Uploads and Management

Yes

Yes

Yes

Yes

Yes

HTML & XML Sitemaps

Yes

Yes

Yes

Yes

Yes

Site Speed Analysis & Optimization

Yes

Yes

Yes

Yes

Yes

Google Analytics Setup

Yes

Yes

Yes

Yes

Yes

Google Search Console Setup

Yes

Yes

Yes

Yes

Yes

Bing Webmaster Tools Setup

Yes

Yes

Yes

Yes

Yes

Website Conversion Tracking

Yes

Yes

Yes

Yes

Yes

Comprehensive SEO Technical Website Audit

Yes

Yes

Yes

Yes

Yes

Google Algorithm Monitoring

Yes

Yes

Yes

Yes

Yes

Title Tags

Yes

Yes

Yes

Yes

Yes

Meta Descriptions

Yes

Yes

Yes

Yes

Yes

Duplicate Content Audit

Yes

Yes

Yes

Yes

Yes

Broken Internal Link Check

Yes

Yes

Yes

Yes

Yes

Content Editing

Yes

Yes

Yes

Yes

Yes

Client and Competitor Backlink Analysis

Yes

Yes

Yes

Yes

Yes

Broken Backlink Check and Resolvement

Yes

Yes

Yes

Yes

Yes

Setup and Management of Google My Business

Yes

Yes

Yes

Yes

Yes

Bounce Rate Analysis

Yes

Yes

Yes

Yes

Yes

Social Media Account Setup

No

Yes

Yes

Yes

Yes

YouTube Video Transcripts & Optimization

Yes

Yes

Yes

Yes

Yes

Press Release Composition & Publication

Yes

Yes

Yes

Yes

Yes

Management & Generation of Client Reviews

Yes

Yes

Yes

Yes

Yes

Mass Email & Newsletter Creation

Yes

Yes

Yes

Yes

Yes

Profile Optimization (Avvo, Justia, FindLaw...)

Yes

Yes

Yes

Yes

Yes

Scholarship Outreach Plan

Yes

Yes

Yes

Yes

Yes

Legacy SEO Plan

Our Legacy Plan is best suited for a law practice looking for a boost in rankings to a local area and specific niche practice area. Typically it is a law firm that already ranks decently and just needs an extra boost to content or authority. Our plan includes:

  • Education Materials
  • Keyword Research
  • On-page Optimization
  • Authority Building (aka Link Building)
  • Consulting
  • Reporting & Analytics

Note that with this plan, all clients are responsible for writing their own content and producing on a monthly basis.

Base SEO Plan

Our SEO Base Plan is our most popular choice. With this plan we target the law firm’s targeted city and primary practice areas. With this plan the key difference is that we are writing content on a monthly basis for the client. This approach to SEO includes:

  • Education Materials
  • Keyword Research
  • On-page Optimization
  • Authority Building (aka link building)
  • Consulting
  • Reporting & Analytics
  • 10 keywords
  • ...and 10 pages of new content writing and 2 monthly posts in addition.

On a monthly basis PaperStreet will provide two additional pages of content (blogs or a core content page). You will also receive two summarized social media posts and one hour of scheduled consultation time.

Core SEO Plan

If you need help with content but are still looking for a more affordable option, the SEO Core Plan could be right for you. In addition to targeting 10 keyword phrases, PaperStreet will write fresh, new pages of core content for your website. Need more than that? We can easily write more pages for you in place of your monthly blog posts to ensure you’re getting the highest quality content. Other highlights of this SEO plan include 20 pages of on-page optimization, four monthly pieces of original SEO content and four social media posts.

We assist you with:

  • Education Materials
  • Keyword Research
  • On-page Optimization
  • Authority Building (aka link building)
  • Consulting
  • Reporting & Analytics
  • 10 keywords
  • ...and initial content of 20 new pages
  • ...and content writing (4 monthly posts)

Advanced SEO Plan

PaperStreet’s Advanced SEO Plan really steps things up. This plan is best for potential clients that live in a very competitive location. We are able to target 10 primary keyword phrases and conduct 30 pages of on-page optimization, so you can be sure that you’re getting the very best out of your SEO campaign. This plan is also great for lawyers that need help writing their content. We want to help you have an edge over your competitors, and with 30 pages of original content, you will be well on your way. Like our Core Plan, any additional pages can be provided in lieu of blog posts. Other highlights of this plan include six monthly pieces of content, written and optimized, as well as six summarized social media posts and one hour of consultation time. We assist you with:

  • Education Materials
  • Keyword Research
  • On-page Optimization
  • Authority Building (aka link building)
  • Consulting
  • Reporting & Analytics
  • 10 keywords
  • ...and initial content of 30 new pages
  • ...and content writing (6 monthly posts)

Premium SEO Plan

Our Premium Plan is our top tier SEO package. With 40 pages of new content, 50 pages of on-page optimization and eight additional monthly pieces, this plan really gets down to the nitty gritty of law firm SEO and content. It is by far our most aggressive package, and it ensures results for clients in even the most competitive markets. We want to see you ranking for all 20 of your primary keyword phrases. This plan also provides two hours of consultation time with the SEO experts at PaperStreet per month, as well as eight social media posts. We assist you with:

  • Education Materials
  • Keyword Research
  • On-page Optimization
  • Authority Building (aka link building)
  • Consulting
  • Reporting & Analytics
  • 20 keywords
  • ...and initial content of 40 new pages
  • ...and content writing (8 monthly posts)

See a plan that works for you? Give us a call at 954-532-8181 or complete our contact form to get started.

Overall, our SEO includes:


Strategy & Onboarding

Strategy and Onboarding

  • Kickoff call with client to discuss campaign goals and deliverables
  • Research effective keyword phrases
  • Client approval on finalized Keyword phrases

Website & Rankings Review

Website & Rankings Review

  • Check Mobile-friendly version of the website exists
  • Check homepage for mobile SEO issues
  • Make sure Google Analytics is set up and on every page
  • Make sure Google Search Console (GSC) is set up
  • Submit XML sitemap to Google GSC
  • Fetch as Google and submit all linked pages to the index
  • Check for any messages or notifications from Google (manual actions or security issues)
  • Set geographic target area within GSC appropriately
  • Merge/sync Google Analytics and GSC
  • Make sure schema markup (Local Business) has been applied to the NAP information
  • Add Knowledge Graph schema markup
  • Setup monthly ranking report in keyword tracking software
  • Create link building plan for ongoing campaign

Content Analysis & Optimization

Content Analysis & Optimization

  • Outline and finalize site architecture and keywords
  • Content audit on the website based on selected keywords.
  • Apply on page optimization
  • Recommendation of long form content
  • Check for In-depth “About Us” page including a mission statement, company directory and other signs of legitimate business
  • Check for Robust Contact and/or Customer Service Information
  • Fetch as Google and submit all linked pages to the index
  • Check there are Authoritative outbound links included in content
  • Check internal linking has been included within content
  • Check Main content (purpose of page) is not below the fold

Technical SEO

Technical SEO

  • Exclude traffic from us & firm IP address in Analytics
  • Apply custom channel grouping (Level 3 & 4 only)
  • Google Analytics: Exclude all hits from known bots/spiders
  • Check Navigation and page copy is visible/functions without JS
  • Check Error pages return error status codes
  • All URLs work with HTTP or HTTPS, but not both
  • Google Analytics Contact Form Goal Setup
  • Google Analytics/Tag Manager Phone Number Click Goal
  • Google Analytics is capturing internal search (if applicable)
  • Run Xenu report and check that all links are functioning
  • Google Analytics - Add domain to referral exclusion list
  • Google Analytics - Add segment to filter out referral spam
  • Apply update to capture Google Translate usage data
  • Run Screaming Frog report
  • Check for redirect chains using Screaming Frog
  • Check for duplicate titles and metas using Screaming Frog
  • Check for canonical errors using Screaming Frog
  • Make sure all relevant images have optimized alt tags applied
  • No “splash” entry pages/doorway pages
  • Internal technical duplicate content check
  • Duplicate content is not returned by other websites
  • Check for multiple URLS parameters with same content
  • Hidden text does not exist
  • Keyword stuffing does not exist
  • iFrames, flash or JS links are not being used on the website
  • Confirm no more than 300 links per page exist
  • Confirm no more than 25 footer links
  • Address clearly listed on each page in header or footer
  • Copyright and Blog date stamps are applied
  • Use rel=”canonical” for duplicate pages or check that it should be “noindex; nofollow”
  • 301 redirects for alternative domain names and old pages
  • WWW used only (and the non-www redirects)
  • SEO friendly URLs - short, extension less, close to the URL, less than 74 characters
  • htaccess file is established (if on Apache server)
  • Check/setup browser caching for .htaccess
  • Custom 404 error page exists
  • Broken URLs redirects to 404 page
  • Robots.txt file configured and XML sitemaps are listed
  • Make sure an extensive sitemap page is created
  • Generate a Sitebeam report
  • Site Speed has been checked
  • Safe Browsing Site Status Check
  • In addition to part one, once the site launches, there are still additional tasks to do offsite. You need to begin link building, social media setup, content writing, and ongoing consulting & analysis.

Content Writing and Marketing (Initial and Ongoing)

Content Writing and Marketing (Initial and Ongoing)

  • Initial content writing for the project.
  • Creation of blog post to enhance your website’s performance
  • Evolve your core content to prevent a high bounce and increase engagement
  • Competitive analysis to ensure you have the pages you need to stand out among your competitors site
  • Infographics (for a fee) to help make key pages stand out
  • Script editing for video production
  • Review of content you produce to ensure it matches SEO and marketing guidelines
  • Content refreshes whenever certain pages lose their ranking placement
  • Creation of geographic landing pages to help you gain a presence in your desired locations

Link Building

Link Building

  • Initial Backlink Analysis
  • For all new website launches, run a ranking update the same day as launch of website
  • Create a Baseline Ranking Report
  • Check for Broken & Lost Links
  • Check if business has enough Google reviews to set up review snippet for SERP
  • Periodically review if business is accumulating online reviews and provide best practices guideline
  • Collect Photos from Client for Local Listings
  • Set up listings and assist with backlinks specific to client’s industry/area
  • Review and correct Local Listings
  • Initial Competitor analysis
  • Submit General Links
  • Recommend Paid Listings
  • Assist with Article Submissions (varies per level/client)
  • Assist with Local Community/Sponsorships opportunities as needed
  • Assist with Social Recommendations on Networking/Engagement/Bolstering presence
  • Provide recommendations on scholarship opportunities
  • Consult and assist with Small Business PR (Brand Mentions/HARO/Pitches)

Analysis and Consulting

Analysis and Consulting

  • SEO Content Manager Starts Blogging
  • Quarterly check on campaign keywords
  • Quarterly check on bad backlink profile and disavow if needed
  • Quarterly check on mobile speed of website
  • Quarterly check on Online Business Reviews and Ratings if needed

Social Media

Social Media

  • Claim Google My Business Page local listing
  • Confirm Google Maps is listed on contact/city pages
  • Inquire about text messaging for Google Listing if desired
  • Set up and/or review Facebook, Twitter, LinkedIn, and HootSuite
  • Set Up YouTube channel (if videos exist) and verify
  • Video Optimization: Description and Titles, Tagging, Thumbnail Selection, Playlist Creation, Transcriptions, Adding video to relevant website pages and/or gallery
  • Check Social media pages include imagery/branding
  • Check all social media icons are present on website (if active)
  • Send client their social media logins & strategies
  • Open Graph meta data has been added

Website Redesigns and Transfers Checklist

Website Redesigns and Transfers Checklist

When you are redesigning or migrating a website, we have a long 100+ step checklist to review. Some key features are:

  • Find All Content – Create reports to showcase ALL content on your current site to map old to new pages.
  • Benchmark Analytics – Keep the same analytics and benchmark analytics to determine traffic spikes and drops.
  • Update Internal Links – You must update links internally, if any have changed.
  • Check Duplicates and Canonicalization – Check out any canonicals or duplicate content on the website.
  • Resolve Duplicates – Check out domains, subdomains, HTTP vs. HTTPs, individual pages, etc.
  • Identify Removed Pages – Make sure any removed pages were done so on purpose.
  • 404 Error Pages & Sitemaps – Create custom 404 error pages. Create a new sitemap and upload to Google.
  • Redirects – Create 301 redirects as needed for all marketing materials, print materials and broken links.


Typical Results for a Law Firm SEO Campaign

Not all clients have the same results. But almost always, we can improve the key metric that the client and our team have agreed upon. Those key metrics can be:

Calls / Contact Forms

Total Conversions: Calls & Contact Forms

Downloads / Signups

Tracking: Downloads & Signups

Traffic / Impressions

Analytics: Traffic & Impressions

Ranking Higher

Search Rankings: Ranking Higher

Improved Time on Site or Decrease Bounce Rate

Usability: Improved Time or Decreased Bounce Rate

We will define the key metrics for each client and track them aggressively.