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Website Speed Optimization
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Website Speed Optimization for Law Firms, Professionals and Businesses About Website Speed Optimization

When it comes to building a highly responsive, top-ranking website, it is critical that designers and developers take their time to fine-tune all the details. From testing for accessibility to performing routing SEO analytics, there’s no cutting corners here at PaperStreet. Yet, while precision and thoroughness are best practices for our team, there is one area where slow and steady never wins the race – page load speed.

At any given moment, your website is being viewed by potentially thousands of clients on an array of devices, including laptops, desktop computers, mobile phones and tablets. Regardless of the device, clients will expect a seamless browsing experience – with speed playing a major role.  

We can all agree that slow page download time is a huge turnoff. A website may feature the most cutting-edge widgets, graphics that will knock your socks off and a plethora of other bells and whistles, but if it takes several seconds to actually load, more often than not, potential clients will leave before ever actually viewing the page content.

At PaperStreet, our goal is to ensure your website is optimized for speed so you can attract clients and keep them coming back to your site, as well as improve your search ranking results overall. 

Factors That Affect Website Speed

A host of elements can affect your site’s speed, including the volume of simultaneous page hits, bandwidth, cache, file types, firewalls and more. When pages take too long to load, visitors may abandon the site, leading to customer dissatisfaction and, ultimately, a loss of clientele.

How loading time can impact your bottom line:

  • 47 percent of web surfers expect a page to load in two seconds or less
  • 40 percent of Internet users will abandon a site after three seconds
  • A three second delay decreases customer satisfaction by 16 percent
  • A one second delay in page load time results in seven percent fewer conversions

Key Benefits

  1. Boost Client Satisfaction and Conversion - A stress-free web browsing experience is more likely to attract clients – and keep them coming back.
  2. Greater Accessibility - By identifying and eliminating elements that slow down your website, your clients will have greater access to your site on any device – anytime, anywhere.
  3. Higher Search Engine Ranking - Faster site response time leads to higher search result rankings. Plus, we optimize for speed based on Google’s guidelines – a win-win for you.

How We Optimize Sites for Speed

Webpage loading speed plays a significant role in search engine rankings. Google’s PageSpeed Insights measures webpage performance for both mobile devices and desktop devices, then scores the page on a range from 0 to 100 points. The higher the score the better the performance, with a score below 80 reflecting a need for improvement.

At PaperStreet, we evaluate your current site performance in adherence with Google’s PageSpeed guidelines and web best practices to identify key factors affecting your site’s download speed. Once we determine what is contributing to the download lag, we implement tools to boost speed, and ultimately, conversion. We consistently score 90 to 100 on new website launches and have significantly increased scores for clients with existing sites by:  

  • Optimizing images - Because images can account for a large percentage of downloaded bytes on a page, reducing the size of an image file, while maintaining quality, can enable faster page downloading.
  • Reducing server response time - Server response time is the amount of time it takes for a server to respond to browser requests. This can be affected by multiple factors, including routing, memory and application We analyze your site to determine the root of the issue and resolve the problem, so your server response time falls under 200ms.
  • Leveraging browser caching - A cache is a temporary place of storage on your computer for browser downloads (including files, scripts and multimedia), referred to as “fetched resources.” Fetching resources can take up an immense amount of time, thereby lowering server response time. On the other hand, cached (stored) resources are easier to fetch. To optimize for speed, we determine an optimal caching policy for your site that essentially provides your server with a shortcut to access resources.
  • Enabling compression - Reducing the size of CSS, HTML and JavaScript files on your website lowers the amount of time it takes to download a resource. Enabling gzip compression diminishes the size of the transferred response by up to 90 percent, which can significantly improve website performance.



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