Best Family Law Website Design

Those jaw-dropping sites on design lists? Yup, our handiwork’s all over them.

When clients seek out a family lawyer, they tend to be emotionally distraught as they navigate a life crisis. For family law firms to distinguish themselves from the pack, they need professional websites that demonstrate their unique value and also rank highly on the search engine results pages. PaperStreet Web Design, a full-service firm, has been designing the best family law firm websites for more than two decades. We have won numerous awards. We have helped brand firms. We have helped increase their leads. Our digital marketing team also helps family lawyers attract internet traffic and new potential clients by optimizing websites for the modern tech.

When designing a website for family law firms, the emotional aspect of the client-lawyer relationship plays a significant role. Prospective clients often seek legal help during highly personal and stressful times, such as divorce, child custody, or adoption. The design should be both calming and humanizing, while also showcasing the firm’s team of attorneys to build trust and personal connection.

  • Warm, Calming Design: Family law clients often need reassurance that they are in a safe, supportive environment. Soft, inviting colors like muted blues, greens, or pastels can create a sense of calm, while high-quality images of families or peaceful settings further enhance this feeling. Avoid overly bold or aggressive colors, as they may increase anxiety or discomfort during what is already a stressful time.
  • Human Connection Through Attorney Profiles: In family law, the relationship with the attorney is highly personal. Potential clients need to feel comfortable and trust their lawyer. To foster this connection, prominently feature attorney headshots and bios on the homepage and throughout the site. Each profile should include a warm, professional photo along with personal details that highlight not just credentials, but personality and empathy. Including information about their approach to family law, along with any relevant personal or volunteer work, helps clients feel more connected.
  • Content Focused on Empathy and Solutions: Be sure to offer content that not only ranks well for Search Engine Optimization (SEO), but also addresses prospective clients’ concerns empathetically. Detailed pages on services like divorce, child custody, and mediation should provide both practical information and compassionate guidance. A robust FAQ section, blogs, and guides that answer common family law questions can ease client anxiety and establish the firm as an authority in the field.
  • Personal Testimonials and Success Stories: Trust is paramount for a family law practice. Include client testimonials that highlight positive experiences and successful outcomes. Testimonials should convey both the legal expertise and personal care that attorneys have provided. Success stories in a family law context (e.g., peaceful custody agreements or successful adoptions) can help potential clients envision a positive resolution for their own situations.
  • Engaging Visuals with Team Representation: Use professional, approachable photos of the entire team throughout the site to give prospective clients a sense of who they’ll be working with. Group photos, attorney meet-and-greet videos, or short bios can add a personal touch, making the firm more relatable and inviting. These elements reassure clients that they’ll receive personalized attention and compassionate care.
  • User-Friendly Navigation and Clear Calls to Action: While the site needs to be content-rich for search engine optimization purposes, it’s important to keep navigation simple and intuitive. Use clearly labeled sections for services like divorce, adoption, and mediation. Prominent calls to action such as “Schedule a Consultation” or “Speak with a Family Law Attorney Today” should be easy to find on every page to encourage potential clients to take the next step without feeling lost.
  • Mobile-Friendly and Responsive Design: Like any modern website, a family law firm’s site should be fully responsive and optimized for mobile. Given the personal nature of family law, many users will be looking for answers on their phones. Ensuring a smooth, frustration-free experience on mobile devices is key to both user engagement and SEO.

By combining a calming, welcoming design with strong personal connections through attorney profiles and human-centered content, a family law website can build trust while ranking well in search engines, ultimately providing a safe space for clients to seek help.

The 30 Best Family Law Websites

Those jaw-dropping sites on design lists? Yup, our handiwork’s all over them.

YLaw

A group of people in professional attire, some holding children and books, pose for a photo on YLAW's website with the words "BE HEARD" prominently displayed.

Why it works: Radically different, pushing the edge with bold imagery and messaging that sends a clear message to families in Canada. The design stands out with its unique approach to family law.

Randal Lowry

Website landing page for Randal Lowry & Associates. Features a rhino and the slogan "Divorce can be tough but so are we!" Includes contact info and logos for US News, AAML, Super Lawyers, Best Lawyers, and ThreeBestRated.

Why it works: Creative taglines and engaging imagery drive home the firm’s message with a memorable visual. The playful rhino paired with a bold slogan communicates strength and approachability.

The Family Law & Fertility Law Group

A group of five individuals sitting on a couch under a sign for The Family Law & Fertility Law Group, advertising their services in effective and thoughtful family and fertility law.

Why it works: Comprehensive practice area pages paired with a calming color scheme create a welcoming atmosphere, promoting trust for clients facing complex family and fertility law issues.

Davidow, Davidow, Siegel & Stern, LLP

Banner for Davidow, Davidow, Siegel & Stern, LLP, featuring text: "Protection & Planning For Generations. Long Island's Elder Law, Special Needs, and Estate Planning Firm for More Than 100 Years.

Why it works: The homepage design highlights the firm’s extensive resources and helpful information upfront, ensuring clients feel well-informed and supported in their decision-making.

Kluger Kaplan

Website homepage of Kluger Kaplan law firm featuring a balloon animal dog and a cactus plant with the text "Precarious Circumstances, Meticulous Navigation." Offices listed at the bottom.

Why it works: Creative imagery and bold taglines that capture attention with a mix of humor and professionalism. This approach helps the firm stand out while maintaining a serious, expert tone.

Kraayeveld

A child holding a map, with text overlay reading, "Custody battles are complex. Our talented team will navigate for you." The image is part of a website for a divorce and custody law firm.

Why it works: Moody colors and expansive practice areas for good SEO. The use of compelling imagery conveys the complexity of the services while instilling confidence in clients.

Hinkle Law Firm

A modern law firm's website homepage featuring a multi-story building, with large text stating "We're your strong confidant" and a red search bar asking, "What can we help you find.

Why it works: Evokes confidence with a bold design and impactful imagery. The modern feel of the website communicates the firm’s reliability and strength.

Rossway Swan

A webpage from Rossway Swan law firm displaying a drawing of a bridge with the text "Bridging a Tradition of Legal Excellence" and "AV Preeminent" logo below.

Why it works: Simple and elegant, with a focus on the attorneys’ work rather than flashy design elements. The bridge imagery reflects the firm’s commitment to connecting clients with legal excellence.

Seastrom Tuttle & Murphy

Four men in business attire are having a meeting in a modern office. The text on the image reads "SEASTROM TUTTLE & MURPHY Family Law - We Measure Our Success by Yours." A contact number is also visible.

Why it works: Dark and moody, reflecting an old-school feel that invites users to feel supported by traditional values. The strong imagery appeals to clients seeking reliability and trust.

The Lincoln Law Firm

Law firm website banner with a wooden background and puzzle pieces. The text reads: "Let Us Put The Pieces Back Together So You Can Get Back To Your Life." Contact information is provided.

Why it works: Creative taglines and focused narratives create a cohesive message. The puzzle pieces represent how the firm helps clients rebuild their lives during challenging times.

Winthrop Law Offices

A website banner for Winthrop Law Offices featuring a large W logo, a lion and cub, and text: "We are the gold standard for protecting your now and your future." The banner includes contact information.

Why it works: The bold imagery and taglines create a sense of confidence, emphasizing the firm’s strength and expertise. The use of the logo theme throughout ties the design together effectively.

Zemsky Family Law

Zemsky Family Law website with images of a couple sitting back-to-back, a father and daughter reading a book, and a child watching shadows of adults arguing. Contact information and links are at the top.

Why it works: Calming images and a soothing color palette focus on reducing the stress that often comes with complex family law issues. The design offers clients a sense of peace.

Bouhan Falligant

A law firm's website homepage with a large text slogan: "Merging a Modern Mindset with the Practices We Value" next to a photo of a domed building. The firm's contact number is at the top right.

Why it works: Great use of yellow against a darker palette. The color contrast draws attention to key areas, making it easy for visitors to navigate the site and find necessary information.

Dean & Fulkerson

A web page banner for Dean & Fulkerson law firm with text emphasizing their experience and attributes such as reliable counselors and knowledgeable risk assessors. Background shows an industrial setting.

Why it works: The great choice of words and a focus on accolades up front create a sense of trustworthiness and professionalism, establishing credibility with potential clients.

Helmer, Conley & Kasselman, PA

Why it works: Use of taglines and images emphasizes the firm’s many practice areas, showcasing the breadth of its expertise and helping clients easily identify with the firm’s services.

Parker & Parker

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Zivitz Law Group

Zivitz Law Group website homepage featuring a tagline, "Stability When it Feels Like it’s all Falling Apart," a wireframe heart graphic, and a call-to-action button labeled "Connect With Us."

Why it works? Dramatic and unique imagery that stands out with a modern, non-traditional graphic approach.

RKG Law

Homepage of RKG Law firm featuring floating translucent spheres, with text promoting sophisticated representation and a practical approach. Navigation links and a section for recent blog posts are also visible.

Why it works? A traditional feel with a pop of modern color, enhanced by well-crafted content that supports the firm’s key practice areas.

WhiteBird

Homepage of WhiteBird Attorneys at Law, featuring a nighttime landscape with a rocket launch. Text reads "Where Clients Come First. Your Goals Are Our Mission." with a "Learn More" button.

Why it works? The homepage design conveys a sense of priority and care for clients, with a clear and approachable layout.

Doerner, Saunders, Daniel & Anderson, LLP

A group of professionally dressed individuals walk through a modern office lobby with the text "With Clients, Colleagues & Communities" overlaid on the image.

Why it works? Bold use of color and comprehensive practice area content enhance the professional feel of the site.

Tiveron Law PLLC

A family carrying cardboard boxes moves into a new house. The text reads "LEGAL COUNSEL FOR Life." The website header includes menu items and contact information for HoganWillig law firm.

Why it works? A clear message of lawyers for life—images reflect assistance across many practice areas, making the firm feel approachable and knowledgeable.

Drake, Hileman & Davis

Aerial view of a winding road through a forest with colorful autumn foliage. Text overlay provides information for "Drake, Hileman & Davis" law firm specializing in various practice areas.

Why it works? The autumn-inspired color palette splits the focus between injury claims and family law work, providing a warm and inviting feel.

Hermiz Law

Homepage of Hermiz Law with a smiling woman in a black blazer, surrounded by graphics of birds and sunflowers. Text reads "Your Needs Come First" with a button labeled "Connect with Madana."

Why it works? A popular favorite due to the use of yellow as a non-traditional color, showcasing happy people and focusing on the attorney who is ready to solve your problems.

McLaughlin & Stern

A view of a suspension bridge with the text "SOLUTIONS at Every Angle" overlaying the image. The top of the image has a navigation menu for the McLaughlin & Stern website.

Why it works? Clever imagery and moody colors, with expanded imagery showcasing the large firm’s capability to address multiple angles.

Forman Watkins

Close-up of a person's hands holding a camera lens with text overlay: "FormanWatkins. Intentionally Unique + Different Perspectives." Navigation links to various city offices are below.

Why it works? A unique navigation system on the homepage that aligns with the firm’s tagline, complemented by some of the best attorney photography we’ve seen.

Rendigs

A website homepage featuring the Rendigs law firm. The banner image shows Cincinnati's skyline and the John A. Roebling Suspension Bridge, with a tagline highlighting over 75 years of reliable experience.

Why it works? Focus on local pride—images reflect where the firm works, building trust and a sense of connection with the community.

Johnson Pope

An office building with "Johnson Pope" signage and the text "MOVING FORWARD 2024" overlaid. The navigation bar includes links for News, Articles, Subscribe, and Client Portal.

Why it works? A consistent theme across all practice areas, with a traditional blue color palette that gives the firm a professional and trustworthy image.

Kelley Kroenberg

Aerial performer in a black outfit suspended by two red and blue ribbons. Text reads, "Gracefully navigating through complex matters." Upper left corner has Kelley Kronenberg Attorneys at Law logo.

Why it works? The use of video creates a sense of balance and fluidity, reinforcing that the firm can handle complex issues across a variety of practice areas.

Oles Morrison

Website landing page for Oles Morrison Rinker Baker LLP, featuring a cityscape background and text stating "Always Committed: Pursuing excellence with collaboration and passion."

Family Law Firm Websites Marketing Guide

Marketing divorce and family law firm is more nuanced than simple SEO and PPC techniques. The emotions attached to these claims need to be kept in mind, and you shouldn’t market your services the way a business law firm or estate planning law firm would. Here is a brief marketing guide for family attorneys:

#1: Construct a unique and appealing design.

The last thing a person going through a divorce wants is a cold, uncaring lawyer. A potential client going through the most contentious of divorces or fighting for custody wants to know that they won’t just be ‘billable hours’ to you.

Whether you want a design that’s unique and creative or one want that evokes a nurturing feel, pick a tone for your site that isn’t a run of the mill site. Standing out in whatever way you can is a great way to reach your clients. (And, of course, don’t forget the contact forms!)

#2: Create and update a blog that speaks to clients undergoing family law conflicts and struggles.

No law firm should have a blog that just summarizes laws and claims. Attorneys have a greater pressure to keep their blogs grounded in real-world issues — both legal and non-legal.

Research shows that many couples take months or even years to finally file for divorce. Make sure your blog answers questions that these potential divorcees have in mind: property division, financial concerns, spousal support, etc.

Additionally, many potential family law clients are struggling with custody, co-parenting and other parental concerns. Provide advice for parents whether it’s of a legal nature or events in the community that could offer grief support or simply fun, family activities.

#3: Embrace (and update!) social media.

Similar to #2, divorce and family law matters tug at the heartstrings. Social media is often an outlet for parents , and creating a social marketing campaign that speaks to parents will be an appreciated marketing effort. Other groups such as divorcing retirees and same-sex couples would also appreciate helpful resources to help them cope.

The trick, however, is NOT to rely on your blog posts. Yes, sharing the blogs your family law firm creates is a great marketing technique, but social media needs cultivation. Share news stories, infographics, videos and more. More is often better for social media, so a post every week isn’t enough.

There are, of course, dozens of other digital marketing tactics that would complete this brief marketing guide. Striving for an engaging and humanized marketing campaign, however, should be the overarching goal. Of course, PaperStreet is here to help with all of the marketing tactics your attorneys wish to pursue.

Comprehensive Marketing Services for Divorce Attorneys

PaperStreet offers various packages of firm website design and marketing services, designed for the unique needs of all family law firms, from solo practitioners to large firms. Along with the written content, we provide stunning designs, contact forms, and images for your website. We also offer regular site updates and internet marketing services to increase site traffic. Each service package is offered at an affordable flat rate with transparent deliverables, so there are no surprises. And once the site launches, you own the website 100%. PaperStreet is a best solution for putting his or her firm on the digital map.

Choose PaperStreet for Your Family Law Website

PaperStreet is an industry leader in legal marketing that can make a difference for your firm. Founded by an attorney, with numerous attorneys on the management and writing staff, we have worked with over 2,000 firms around the country since 2001. No matter your law firm’s size, location, or areas of family law practice, we can present your best face to the world.

To learn how PaperStreet can help take your family law firm’s marketing efforts to the next level, contact us online or call us at 954-523-2181.

Award-Winning Family Law Firm Websites

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