SOCIAL MEDIA FOR LEGAL PROFESSIONALS & LAW FIRMS
With 16+ years practical experience servicing the legal sector’s online marketing needs, we provide our clients with an expert understanding of social media’s ability to influence client communication, increase client acquisition, and manage your online reputation.
About Social Media for Law Firms
No doubt social media is hot. But how much of it is hype? Do lawyers really need social media to promote their law firm?
We offer social media advice to any business that wishes to expand their client base or establish their brand to get active on social media. Yes, there is some hoopla afoot - setting up a Twitter account will not magically cause unicorns to sprout and rainbows to boost your profit margins, but social media proves its worth with measurable results on a daily basis.
Law firms not only attract followers and potential clients on social media, but active Social Media engagement acts as a vote in the firm's favor - a vote that search engines can factor into website rankings and referrals, resulting in even more clients. It also helps your law firm establish credibility, which is something that Google looks for in pages. PaperStreet helps you to maximize your social accounts by:
- Setting up some of your Social Media accounts, including Twitter, Facebook and LinkedIn, and creating engaging profiles.
- Managing all your Social Media accounts, including posting daily on your behalf at optimal times, incorporating relevant trending hashtags and creating unique, compelling content that drives likes and thumbs up;
- Integrating Social Media icons on your website and blog;
- Notifying you of potential client communications within 24 hours;
- Providing you with monthly analytics to identify high performing posts and content; and
- Offering social media ad campaign services, which helps posts reach your target demographic.
More and more law firms and attorneys are using social media. Consider these facts:
- 93%* of lawyers say they use social media.
- 85%* say that social media is part of their overall marketing strategy.
Don’t be left behind, call us today to reach your clients where and when they like to engage.
*Results from the “Attorney at Work 2018 Social Media Marketing Survey”
Expertise in Social Media for Lawyers
Our team of internet marketing experts is here to create your Social Media profile and manage your Social Media brand with a focused message that increases your exposure and connects with clients. We work with you to:
Create Engaging Profiles
consistent with your existing branding
Engage With Existing Clients
to increase referral opportunities
Build Your Network
with organic connections
Extend Your Online Reach
by sharing your story and writing meaningful content
Build Your Law Firm’s Social Media Presence
Make sure your brand is everywhere! Search engines increasingly use social media indicators in their ranking algorithms. More importantly, potential clients will research your firm online. Do you have a positive social media presence on Twitter, Facebook, Linkedin, Instagram and other networks?
Meet & Connect with More People
Connect with potential clients on Facebook, Twitter and LinkedIn. Build authority as you build a following. The main goal of social media is networking. You can build a following on the networks and communicate with potential clients.
Gather Information about Your Company
Get to know what people are saying about your business, practice or attorneys. Improve your customer service. With social media consulting and management you can gain competitive intelligence about your customers and competitors.
Features: What is Included in our Social Media Services?
We offer four options for social media:
- Set Up Only – We set up branded accounts and then turn over the keys to your firm.
- Coaching and Set Up – We will set up everything, train your team for a month and coach them in the coming months.
- Full Social Media Management – We will handle everything for your organization.
- Reputation Management Only – Creating positive publicity and managing a firm or attorney's online reputation.
Our Social Media Platforms and Services
Contact us today to learn more about each level of service and if you have any other platforms you are considering.
- Twitter - We set up your Twitter account and profile and get you started.
- LinkedIn - We can set up biographies on LinkedIn for the entire firm.
- Facebook - We set up your law firm profile on Facebook.
- Training - We help educate you on proper online etiquette.
- Consulting - We help consult with you on big ideas to enhance your message.
- Tools - We keep up-to-date on the latest technology and help you select tools to manage all your accounts from one interface.
You can find our articles on social media in our education center.
Social Media for Lawyers FAQs
Should my law firm participate in Social Media?
Yes, but the key word is 'participate'. Setting up a profile without updating it will not be beneficial. Social Media boils down to a simple word: engagement. Your firm needs to engage users through posts and tweets and just as importantly, needs to engage in comments, re-tweets; etc. These are all excellent signals to Google that you are diversifying your marketing and allowing others to interact with your social media networks.
What are the benefits of using Social Media for Lawyers?
Social media helps your business establish credibility, increase brand awareness, website traffic, search visibility, and provides an opportunity to engage with current and potential clients. When used correctly, it can also be a strong signal to Google that you have authority in your industry.
What Social Media Networks does PaperStreet focus on?
Facebook, Twitter, LinkedIn, Google+ and YouTube. Depending on your industry, Pinterest and Instagram could also prove beneficial depending on the nature of your firm.
Will you manage our social media pages and post to them for us?
Our standard SEO packages include the establishment, design and branding of Facebook, LinkedIn, Google+, Twitter and YouTube. Our standard packages do not include social media management. However, along with setting up your pages, we provide training and include short summaries of each blog post we write to share on social media. It may be more effective for someone within the firm to manage social media since they know the business the best, however PaperStreet is capable of assisting. Please contact us if your firm is interested in a Social Media Management package.
Do you recommend using an auto-posting tool or posting manually?
A combination of the two. Auto-posting tools, like HootSuite or IFTTT, are excellent time-savers but have been known to malfunction on occasion. It is best to periodically monitor your pages if using these tools to auto-post your blogs. Social media is also all about engagement and being, well, social. Therefore, you need to not only post to your pages, but also comment, like, and participate in discussions happening on each network. An auto-posting tool cannot accomplish this engagement for you. Our recommendation is to use a tool to schedule posts in advance, while periodically managing your pages manually.
What should I post on social media?
We recommend following the 80/20 rule, 20% of your posts should be directly related to the firm (think your blog posts or anything promotional) while 80% should be non-promotional, valuable information. Examples include: blog posts, news articles related to your industry, photos from company events, announcements such as a new employee, company videos, reshare a post you're mentioned in, pose a question, etc.
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Law Firm with Multiple Office Locations Grows on Social
Thorn Tax Law, a tax law firm headquartered in Washington D.C. with several other office locations throughout the Northeast.
The firm has multiple office locations, making steady growth on social media challenging.
PaperStreet created a plan for regular posting to main accounts to help establish authority on main social media websites (Facebook, Twitter, LinkedIn, Google+). The plan minimized managing time, making it easier to manage multiple accounts.
Firms with multiple offices can grow a following and maintain social accounts for each office if a proper plan is in place.
PI Firm Finds Success in Social Media, Increases Inquiries
Law Offices of David Fuchs, a personal injury law firm in Fort Lauderdale.
Get noticed in a market that is oversaturated with personal injury lawyers.
We used a trial and error approach to determine the types of posts that result in the highest engagement. After a few months of regular posting we established a normal rhythm on Facebook, Twitter, LinkedIn and Google+. The results were increased conversions.
Regular posting is a key to success, particularly in a competitive market.
Firm Reclaims Name on Twitter, Thanks to Experienced Advice
Lakelaw, a Chicago bankruptcy law firm.
The firm wanted to use social media to market itself, only to learn that another party had already claimed the "Lakelaw" name on Twitter.
PaperStreet advised the firm on how to obtain the name for its own use based on prior experience from a similar matter. After Lakelaw successfully obtained the name, PaperStreet set up the firm's accounts for Twitter, Facebook and LinkedIn and integrated the accounts with the firm's website. The firm quickly gained a following.
Firms that ignore or delay use of social media may face having their name and brand co-opted by others. At a bare minimum, firms should claim and set up accounts on Twitter, Facebook and LinkedIn.
Investment Firm Keeps Social Media Relevant with HootSuite Integration
Mithras Investments is a business research, analysis and consulting firm serving global companies in multiple industries.
To keep all four social accounts (Facebook, Twitter, LinkedIn, Google+) up-to-date on a weekly basis.
We researched relevant newsworthy content on the web and wrote social posts in bulk for the month. We then scheduled them through HootSuite to post throughout the following month. Creating posts in advance helped to save time and make the posting process more efficient overall.
Posting to social media does not need to be a daunting task. Utilize the right tools and keep your accounts up-to-date to increase your efforts with SEO and brand awareness.
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