Social Media

Using Social Media Marketing to Bring You &
Your Clients Closer Together

Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest


SOCIAL MEDIA FOR LEGAL PROFESSIONALS & LAW FIRMS

With 16+ years practical experience servicing the legal sector’s online marketing needs, we provide our clients with an expert understanding of social media’s ability to influence client communication, increase client acquisition, and manage your online reputation.

About Social Media

No doubt social media is hot. But how much of it is hype?

We advise any business that wishes to expand its client base or establish its brand to get active with social media. Yes, there is some hoopla afoot - setting up a Twitter account will not magically cause unicorns and rainbows to sprout from your profit margins. But social media proves its worth with measurable results on a daily basis.

Law firms not only attract followers and potential clients on social media, but active Social Media engagement acts as a vote in the firm's favor - a vote that search engines can factor into website rankings and referrals, resulting in even more clients. PaperStreet shows you how to get social by:

  • Setting up your Social Media accounts, including Twitter, Facebook and LinkedIn;
  • Managing all your Social Media accounts, including posting daily on your behalf;
  • Integrating Social Media icons on your website and blog;
  • Notifying you of potential client communications within 24 hours;
  • Providing you with monthly analytics to identify high performing posts; and
  • Offering social media ad campaign services.

Don’t be left behind, call us today to reach your clients where and when they like to engage.

Social Media Expertise

Our team of experts is here to create your Social Media profile and manage your Social Media brand with a focused message that increases your exposure and connects with clients. We

  1. Create Engaging Profiles

    consistent with your existing branding

  2. Engage With Existing Clients

    to increase referral opportunities

  3. Build Your Network

    with organic connections

  4. Extend Your Online Reach

    by sharing your story

Clients Love Us

gunterfirm

"I have used the services of PaperStreet for years and this is my fourth website. The team continues to impress in both design and SEO. "



Free Consultation. Contact Us Today

Case Study

Law Firm with Multiple Office Locations Grows on Social

Thorn Tax Law

Firm: Thorn Tax Law, a tax law firm headquartered in Washington D.C. with several other office locations throughout the Northeast.

Challenge: The firm has multiple office locations, making steady growth on social media challenging.

Solution: PaperStreet created a plan for regular posting to main accounts to help establish authority on main social media websites (Facebook, Twitter, LinkedIn, Google+). The plan minimized managing time, making it easier to manage multiple accounts.


Lessons Learned: Firms with multiple offices can grow a following and maintain social accounts for each office if a proper plan is in place.

Case Study

Firm Finds Success in Social Media, Increase Inquiries

The Law Offices of David I. Fuchs

Firm: Law Offices of David Fuchs, a personal injury law firm in Fort Lauderdale.

Challenge: Get noticed in a market that is oversaturated with personal injury lawyers.

Solution: We used a trial and error approach to determine the types of posts that result in the highest engagement. After a few months of regular posting we established a normal rhythm on Facebook, Twitter, LinkedIn and Google+ - the results were increased conversions.


Case Study

Firm Reclaims Name on Twitter, Thanks to Experienced Advice

Lakelaw, a Chicago bankruptcy law firm

Firm: Lakelaw, a Chicago bankruptcy law firm.

Challenge: The firm wanted to use social media to market itself -- only to learn that another party had already claimed the "Lakelaw" name on Twitter.

Solution: PaperStreet advised the firm on how to obtain the name for its own use based on prior experience from a similar matter. After Lakelaw successfully obtained the name, PaperStreet set up the firm's accounts for Twitter, Facebook and LinkedIn and integrated the accounts with the firm's website. The firm quickly gained a following.


Lessons Learned: Firms that ignore or delay use of social media may face having their name and brand co-opted by others. At a bare minimum, firms should claim and set up accounts on Twitter, Facebook and LinkedIn.

Social Media Videos.

How To Use HootSuite: A Basic Tutorial

3 Common Video Mistakes To Avoid


Sharing Videos for Your Law Firm Website

Videos and Your Website

Features of Social Media

  • Twitter

    We set up your Twitter account and profile and get you started.

  • LinkedIn

    We can get biographies on LinkedIn set up for the entire firm.

  • Facebook

    We set up your law firm profile on Facebook.

  • Training

    We help educate you on proper online etiquette.

  • Consulting

    We help consult with you on big ideas to enhance your message.

  • Tools

    We keep up on the latest technology and help you select tools to manage all your accounts from one interface.


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