Law Firm Social Media Campaigns
Social Media + AI Tools
We utilize AI to write compelling captions, choose tone-appropriate emojis, and map out festive holiday posts—so your firm’s social media is consistent, clever, and calendar-ready.
Pay for What You Need: We Offer Customizable Social Media Packages
Your law firm should not have to pay for platforms or posting volumes that do not support its goals. Our social media packages are flexible, allowing you to choose the platforms you want us to manage and the number of posts you need each month.
Use our calculator to explore your options and build a package based on your preferred platforms, posting frequency, and add-on services. You can adjust the selections to see what works for your goals and budget.
Not sure which platforms to choose or how often your firm should post? That is completely normal. We can talk through your practice areas, target audience, existing content, and broader marketing strategy to determine the right approach. The goal is not to be everywhere. It is to invest in the platforms and content that make the most sense for your firm.
The Best Social Media Platforms for Lawyers
The right platforms depend on your practice areas, audience and marketing goals. Your firm does not need to be active everywhere. It needs to be active where the right people are most likely to find and engage with you.
LinkedIn for Lawyers
LinkedIn is particularly valuable for attorneys seeking professional referrals, business clients and industry connections.
Instagram for Attorneys
Instagram is useful for firms that want to present a more visual and approachable brand. Attorney videos, educational graphics, community involvement and behind-the-scenes firm content can help potential clients become familiar with the people behind the practice.
Facebook for Law Firms
Facebook can be effective for local and consumer-facing practices, including personal injury, family law, criminal defense, estate planning and workers’ compensation firms.
X for Lawyers
X can be used to share firm news, legal updates, articles and timely commentary. It may be most useful for attorneys who regularly participate in industry discussions or engage with journalists, organizations and other professionals.
Examples of Social Media Posts for Law Firms
Establishing Social Media Goals
Why is it worth the effort to market through social media? To answer this question best, it is helpful to understand a law firm’s potential goals for a social media campaign. Your firm might focus on a single goal or reach for a handful. It can be helpful to create both short and long-term goals for social media marketing, just as you would for any marketing efforts.
Consistent visuals and messaging help people recognize your law firm across different platforms. Each post reinforces your firm’s name, branding, practice areas and professional identity.
Over time, this familiarity can help establish trust among potential clients, former clients, professional contacts and referral sources.
Social media gives your firm an opportunity to participate in conversations rather than relying exclusively on one-way advertising.
Educational posts, videos, legal updates and community content can encourage comments, questions and shares. These interactions help your firm build stronger connections with its audience.
Our social media work helps extend the value of your law firm’s website and blog content.
We can create and promote posts related to your practice areas, frequently asked questions and targeted keywords. Social media gives that content another opportunity to reach potential clients and drive visitors back to your website.
Prospective clients may review a law firm’s social media profiles before making contact. An outdated or inactive profile can make the firm appear less engaged.
Regular posting demonstrates that your firm is active, informed and involved in the legal and local communities it serves.
Social media works best when it supports your website, search engine optimization, blogging, video and advertising efforts.
By combining consistent social media posting with optimized blog writing, PaperStreet provides a coordinated approach to improving your law firm’s online presence.
What Our Clients Say
"Your Team was Outstanding to work with. They were able to advance the football on this project where past vendors were not. Very Pleased!"
Meet Shalyn, Our Social Media Manager
Shalyn has led dozens of client accounts and campaigns, overseeing strategy, content planning, execution, and performance tracking across major platforms. One of her most notable successes includes driving significant growth in a short timeframe—achieving a 296.7% increase in page and profile visits, 422.5% growth in reach, and 257.7% increase in page likes on Facebook, along with a 120.1% increase in reach and 39.4% growth in likes on Instagram—by pairing creative storytelling with a strong focus on what truly resonates with audiences.
Meet Shalyn, Our Social Media Manager
Shalyn has led dozens of client accounts and campaigns, overseeing strategy, content planning, execution, and performance tracking across major platforms. One of her most notable successes includes driving significant growth in a short timeframe—achieving a 296.7% increase in page and profile visits, 422.5% growth in reach, and 257.7% increase in page likes on Facebook, along with a 120.1% increase in reach and 39.4% growth in likes on Instagram—by pairing creative storytelling with a strong focus on what truly resonates with audiences.
No Contracts and Fixed-Rate Pricing
PaperStreet does not require a long-term contract for social media management.
You can cancel your service or adjust your budget as your needs change. Our pricing is straightforward, with a low one-time setup fee and a fixed monthly management cost based on the services and posting frequency your firm selects.
Whether you need a complete social media program, paid advertising, quarterly video or a smaller number of monthly posts, we can create a package that works for your firm.
Choose the Right Size Graphic
Strong visuals are essential to an effective social media presence, but each platform displays images differently. An image that looks right in one placement may appear cropped, stretched, or poorly framed in another.
Using the correct dimensions helps your graphics display clearly and consistently across each platform. It is also important to consider where the image will appear, since profile photos, cover images, event graphics, advertisements, and shared links all have different size requirements.
The guide below outlines the recommended image dimensions for the most common social media platforms and placements.
| Platform | Image Type | Recommended Dimensions |
|---|---|---|
| Profile Photo | 180 × 180 | |
| Cover Photo | 820 × 312 | |
| Shared Image | 1200 × 630 | |
| Shared Link | 1200 × 628 | |
| Event Image | 1920 × 1080 | |
| Business Profile Photo | 180 × 180 | |
| Personal Profile Image | 300 × 300 | |
| Personal Background Image | 1584 × 396 | |
| Company Logo Image | 300 × 300 | |
| Company Main Image | 1128 × 191 | |
| Shared Link | 1200 × 627 | |
| Shared Image | 1200 × 627 | |
| Profile Picture | 110 × 110 | |
| Photo Size | 1080 × 1080 | |
| Instagram Stories | 1080 × 1920 | |
| X | Profile Photo | 400 × 400 |
| X | Header Photo | 1500 × 500 |
| X | Shared Link Image | 1200 × 628 |
| X | Single Image Post | 1200 × 675 |
| YouTube | Channel Profile Image | 800 × 800 |
| YouTube | Channel Cover Art | 2560 × 1440 |
| YouTube | Video Uploads | Minimum HD 1280 × 720 |
Even though it goes without saying, we’re going to say it anyway – make sure an image is of high quality before you post it. It may look fine on your screen, but see if it looks fuzzy when viewed on someone else’s feed.
A Word of Caution When Scheduling Posts
You can use tools such as Hootsuite to schedule social media posts so that you can prepare content in advance, or you can set up an informal DIY calendar. Either way, planning posts in advance helps ensure that your firm’s content is appearing regularly, and it avoids the last minute “what do we post today?” dilemma.
However, while you can plan and schedule posts ahead of time, you should also be prepared to monitor responses and react in real-time. Social media is supposed to be social, and that includes interaction. If you post but never respond, you’re missing out on opportunities and come across as uncaring and impersonal.
Frequently Asked Questions About Social Media for Lawyers
Yes, social media works for lawyers. Social media can help lawyers build brand awareness, remain visible to referral sources, distribute useful content and establish familiarity with potential clients.
Results depend on the firm’s strategy, practice areas, audience and consistency.
LinkedIn is often the strongest general platform for professional networking and referrals. Facebook and Instagram may be more useful for firms trying to reach local consumers.
The best platform ultimately depends on the people your firm wants to reach.
A law firm should post frequently enough to maintain an active presence without sacrificing quality.
For many firms, approximately two or three useful posts per week provides a manageable starting point. PaperStreet can customize the number of monthly posts based on the firm’s goals and budget.
Attorneys can share answers to common questions, legal explanations, articles, videos, attorney introductions, community involvement and relevant firm news.
Content should be useful, professional and aligned with applicable advertising and confidentiality requirements.
Social media may generate direct inquiries, but it also plays an important supporting role.
A potential client may see a post, visit the firm’s profile, review its website and contact the firm later. Social media can also help attorneys build relationships with referral sources.
Social media can help distribute optimized website content and generate additional visits to the firm’s website.
Although social engagement does not guarantee higher search rankings, social media can support broader content marketing, brand visibility and traffic goals.
Yes. Your firm does not need to purchase every available service or use every platform.
We can customize a plan based on the platforms, posting frequency, advertising support and content services your firm needs.
Social Media for Law Firms by PaperStreet
We can develop a social media strategy and plan for your firm that will help bring you and your clients closer together.