No doubt social media is hot. But how much of it is hype?
We advise any business that wishes to expand its client base or establish its brand to get involved with social media. Yes, there is some hoopla afoot - setting up a Twitter account will not magically cause unicorns and rainbows to sprout from your profit margins. But social media proves its worth with measurable results on a daily basis.
Law firms not only attract followers and potential clients on social media, but this interest acts as a vote in the firm's favor - a vote that search engines can factor into website rankings, resulting in even more clients. PaperStreet shows you how to get social:
Make sure your brand is everywhere. Search engines increasingly use social media indicators in their ranking algorithms.
Connect with potential clients on Facebook, Twitter and LinkedIn. Build authority as you build a following.
Get to know what people are saying about your business, practice or area in general. Improve your customer service.
"I have used the services of PaperStreet for years and this is my fourth website. The team continues to impress in both design and SEO. "
Firm: Thorn Tax Law, a tax law firm headquartered in Washington D.C. with several other office locations throughout the Northeast.
Challenge: The firm has multiple office locations, making steady growth on social media challenging.
Solution: PaperStreet created a plan for regular posting to main accounts to help establish authority on main social media websites (Facebook, Twitter, LinkedIn, Google+). The plan minimized managing time, making it easier to manage multiple accounts.
Lessons Learned: Firms with multiple offices can grow a following and maintain social accounts for each office if a proper plan is in place.
Firm: Law Offices of David Fuchs, a personal injury law firm in Fort Lauderdale.
Challenge: Get noticed in a market that is oversaturated with personal injury lawyers.
Solution: We used a trial and error approach to determine the types of posts that result in the highest engagement. After a few months of regular posting we established a normal rhythm on Facebook, Twitter, LinkedIn and Google+ - the results were increased conversions.
Firm: Lakelaw, a Chicago bankruptcy law firm.
Challenge: The firm wanted to use social media to market itself -- only to learn that another party had already claimed the "Lakelaw" name on Twitter.
Solution: PaperStreet advised the firm on how to obtain the name for its own use based on prior experience from a similar matter. After Lakelaw successfully obtained the name, PaperStreet set up the firm's accounts for Twitter, Facebook and LinkedIn and integrated the accounts with the firm's website. The firm quickly gained a following.
Lessons Learned: Firms that ignore or delay use of social media may face having their name and brand co-opted by others. At a bare minimum, firms should claim and set up accounts on Twitter, Facebook and LinkedIn.
How To Use HootSuite: A Basic Tutorial
3 Common Video Mistakes To Avoid
Sharing Videos for Your Law Firm Website
Videos and Your Website
We set up your Twitter account and profile and get you started.
We can get biographies on LinkedIn set up for the entire firm.
We set up your law firm profile on Facebook.
We help educate you on proper online etiquette.
We help consult with you on big ideas to enhance your message.
We keep up on the latest technology and help you select tools to manage all your accounts from one interface.