Adding Your Phone Number to Your Website? Do it Correctly! (2025 Update)

Many site owners don’t realize there is a correct way to add your phone number to your website. Google and other search engines prioritize consistency across your site and local citations to accurately associate them and enhance your performance. Without it, you risk harming your local SEO efforts.

Best Phone Number Formats to Boost Your Local SEO

The following are the accepted formats for displaying your phone number on your website:

(555) 555-5555
555-555-5555
555 555 5555

Incorrect Phone Number Formats

The following are unacceptable formats and should be avoided at all costs:

5555555555
555.555.5555

The reason being is that it’s not yet certain if Google and other search engines can understand these formats properly. Also, these formats can be less friendly for mobile visitors. It might not prompt the click-to-call functionality as smoothly compared to standard formats.

Also, if you’re using Schema.org markup for your local business information which includes your phone number, Google expects the phone number in proper formatting to help with any rich results it chooses to display.

Local Citations

Local citations are considered to be one of the most important factors when it comes to SEO. If you aren’t familiar with the term, MOZ has provided a great explanation below. It is important to ensure directories maintain accurate data at all times to provide the most benefits.

“A local citation is any online mention of a business’s name, address, and phone number (NAP data.) This can be a partial or complete mention. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help people to discover local businesses and can also impact local search engine rankings.”

Questions or Feedback?

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Further Learning

Are you interested in learning more about legal marketing? Head on over to our SEO Guidelines & Best Practices page. Our guide will teach you the dos and don’ts for law firm SEO along with what we include in our internet marketing plans.