Category Archives: Content Writing

Did You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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We Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…

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5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Toning Down Sophisticated Legal Content

Lawyers often find the prospect of producing a high-volume of online content quite overwhelming, in part because they assume that the content must be written in a manner akin to their day-to-day writing style (i.e., featuring extensive references, deep legal…

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The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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How to Update the Author of Multiple Posts in WordPress

If you ever need to update the author(s) of your posts in WordPress and think you have to manually update each one, we are here to tell you there is a much easier way. Let’s say for example an employee…

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How to Tell Your Story to Stand Out in a Crowded Marketplace

  These 10 Legal Firms Show You How to Tell Your Story So You Can Stand Out Branding is a buzzword that “suits” stay away from, right? Think again. Legal firms that invest in brand storytelling — which is the slightly elusive…

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Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…

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Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…

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