Category Archives: Content Writing

Pete Boyd portraitBots, Bots, Bots: Musing on the Future of AI

My quick thoughts on A.I., “Bots”, and chatGPT.  I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I?  Is it…


Who Wrote it Better?: AI vs. Human-Generated Law Firm Content Writing

It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search…


Pete Boyd portraitAI Content Detector: What Tool is the Most Accurate?

PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…


How to Make Your Legal Blog Posts More Appealing to Potential Clients

Creating a legal blog that appeals to potential clients starts with quality content. Your reader is looking for solid advice that helps them address their legal needs. You want to be the legal authority they can reach out to for…


Adrienne portraitWhat to Consider for Content Marketing in 2023

Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…


Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


2023 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Mike portraitA PaperStreet Introduction to WordPress’ New Content Editor, Gutenberg

In late 2018, WordPress’ much-anticipated (and once maligned) version 5.0 was released, and with it shipped a new content editor. This “Block Editor,” named after Johannes Gutenberg, legendary printing press inventor of the 15th century, offered a dramatic reimagination of…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


More Awesome Posts »