Category Archives: Content Writing

2024 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Adrienne portrait3 Content Mistakes to Avoid in 2024

The new year is almost here and you may be wondering how you can level up your firm’s content marketing strategy, particularly if your website hasn’t yielded any conversions. Have you taken a look at the analytical data to determine…


Autumn UserMastering the 7 Most Popular Content Types For Law Firms

In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your…


Adrienne portraitWhat to Consider for Content Marketing in 2024

Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…


Free Webinar in December: Content Optimization for Attorneys

Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…


5 Important Tips for Your Legal Content Strategy

Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…


Florida Lawyers: Update Your Website Content to Reflect Recent Tort Reform Legislation

Florida Governor Ron DeSantis recently signed House Bill 837, “Civil Remedies,” into law In March 2023 and the bill contains significant tort reform that impacts civil litigation in Florida. For many Florida lawyers with basic legal information on their website,…


Pete Boyd portraitBots, Bots, Bots: Musing on the Future of AI

My quick thoughts on A.I., “Bots”, and chatGPT.  I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I?  Is it…


Who Wrote it Better?: AI vs. Human-Generated Law Firm Content Writing

It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search…


Pete Boyd portraitAI Content Detector: What Tool is the Most Accurate?

PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…


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