Category Archives: Content Writing

Adrienne portraitTips for Clear and Concise Writing

Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…


2021 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


How-To Write a Law Firm Blog Post

Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…


Florida Repealing PIP? Hey, Florida Personal Injury Lawyers, Update Your Website!

In May, lawmakers in Florida took a big step toward potentially repealing PIP (personal injury protection). At PaperStreet, we get excited about law changes.  A new law creates a flurry of online conversation and opportunity for topical blog posts, media…


Toning Down Sophisticated Legal Content

Lawyers often find the prospect of producing a high-volume of online content quite overwhelming, in part because they assume that the content must be written in a manner akin to their day-to-day writing style (i.e., featuring extensive references, deep legal…


How to Tell Your Story to Stand Out in a Crowded Marketplace

  These 10 Legal Firms Show You How to Tell Your Story So You Can Stand Out Branding is a buzzword that “suits” stay away from, right? Think again. Legal firms that invest in brand storytelling — which is the slightly elusive…


Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…


Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…


Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.


Long Form Content Doesn’t Have to Be Boring

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. Here’s a few tips on how to ensure your long form content is anything but boring.


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