Category Archives: Content Writing

Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Content Marketing for Law Firms: A Best Practices Guide (Part 1: The Basics)

For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…


Adrienne portraitTips for Clear and Concise Writing

Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…


2021 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


How-To Write a Law Firm Blog Post

Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…


Florida Repealing PIP? Hey, Florida Personal Injury Lawyers, Update Your Website!

In May, lawmakers in Florida took a big step toward potentially repealing PIP (personal injury protection). At PaperStreet, we get excited about law changes.  A new law creates a flurry of online conversation and opportunity for topical blog posts, media…


Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…


Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…


Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.


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