A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
› Read MoreNew Facebook Logo Defines the Importance of TypefaceFacebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…
› Read MoreWhat Does Your Law Firm Brand Color Say?You have hired a design firm to create a logo to brand your law firm with the right image and enhance your identity. The design is in place, but now the question remains: what colors should you choose? There are…
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An Excerise in Establishing Core DifferencesSummarizing Your Services in a Simple Sentence It is a good practice to be able to verbalize what you do in a simple sentence. Not only does it come in handy ay holiday parties — you know, when people you…
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PaperStreet Site Wins First Place for Web Design at the Legal Marketing Association Southeast Regional ConferenceIn October the Southeastern Chapter of the Legal Marketing Association (LMASE) awarded KelleyKronenberg.com – a custom PaperStreet design – a first place Your Honor Award during the 2014 regional conference in Nashville. The Legal Marketing Association is a not-for-profit professional…
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Webinar: Sharing Videos for Your Law Firm WebsiteYouTube has an audience you just can’t ignore – more than 1 billion unique viewers every month. Becoming a part of the video world sounds scarier than it is. In this month’s webinar you will learn the basics of video…
› Read MoreSix Reasons to Design a Website and Logo SimultaneouslyYour logo and website go together like ham and cheese. It just doesn’t make sense to update one without the other. If you are considering a logo revamp in addition to your new website design, it is our recommendation that…
› Read MoreWhen is a Multi-Site Strategy a Good Idea for Law Firms?What To Consider Our last post on this subject was in 2007, so I figured we should update our advice. The good news is our advice basically remains the same: Pick one website and make it your best. If you…
› Read MoreTypes of People & Brands: How They Apply to Your Marketing PlanLast week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…
› Read MoreBranding Basics: Points to Consider Before You Jump InThere are basic branding principles: Don’t make a product for everyone. Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…
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