Everyone wants to make a powerful first impression and what better way to create a lasting impression that reinforces your brand than an email signature. An email signature is a small block that adds information to your email, which can…
Category Archives: Branding
How to Use the Theory of Thirds for Your Design Project
First recorded in 1797, the rule of thirds is a visual guide that many artists in many different fields employ. It’s been used in film, designs, paintings, and more. This technique is known to enhance visual interest, with tension and…
How Print Advertising is Still Relevant for Law Firms
In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…
How to Create a Logo for Your Law Firm
Designing a logo doesn’t have to be a complicated process. Here at Paperstreet, we make creating a unique logo a simple and seamless experience that will ensure your law firm or business stands out in a crowd. Let’s discover our…
Storytelling + SEO = Success
When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
How to Choose Accessible Colors for Your Website
Color is a big deal; it communicates personality, tone, and overall business branding. But it’s more than that: Color selection can also greatly impact website accessibility for disabled site visitors. It’s all about readability. Poorly-selected colors can make text all…
Law Firm Branding: A Best Practices Guide
Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…
Rebranding: Is it Time for a Logo Redesign?
First impressions are everything and for a business, your logo is usually the first thing a potential customer will notice. That’s why it’s important to make sure your logo is current and conveys the trust and credibility it should. Logo…
Law Firm Logos Best Practices Guide
A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…
Photos for Law Firm Websites: A Best Practices Guide
In this guide on best practices for law firm website photos, we cover the essentials of what you need to build a stunning and engaging website that sets your firm apart from the rest. Below are top tips on everything…
