Category Archives: Branding

JillianA Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

› Read More

JillianNew Facebook Logo Defines the Importance of Typeface

Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…

› Read More

paperstreetAn Excerise in Establishing Core Differences

Summarizing Your Services in a Simple Sentence It is a good practice to be able to verbalize what you do in a simple sentence. Not only does it come in handy ay holiday parties — you know, when people you…

› Read More

Peter BoydPaperStreet Site Wins First Place for Web Design at the Legal Marketing Association Southeast Regional Conference

In October the Southeastern Chapter of the Legal Marketing Association (LMASE) awarded KelleyKronenberg.com – a custom PaperStreet design – a first place Your Honor Award during the 2014 regional conference in Nashville. The Legal Marketing Association is a not-for-profit professional…

› Read More

Allison GagliardiWebinar: Sharing Videos for Your Law Firm Website

YouTube has an audience you just can’t ignore – more than 1 billion unique viewers every month. Becoming a part of the video world sounds scarier than it is. In this month’s webinar you will learn the basics of video…

› Read More

Peter BoydWhen is a Multi-Site Strategy a Good Idea for Law Firms?

What To Consider Our last post on this subject was in 2007, so I figured we should update our advice.  The good news is our advice basically remains the same: Pick one website and make it your best. If you…

› Read More

Allison GagliardiTypes of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…

› Read More

Allison GagliardiBranding Basics: Points to Consider Before You Jump In

There are basic branding principles: Don’t make a product for everyone.  Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…

› Read More

More Awesome Posts »


Subscribe to our Newsletter





Free Website Analysis & Consultation. Contact Us Today