Category Archives: Branding

Harnessing the Power of Color in Your Website Design

Your website is the often your first interaction with prospective clients. Some variables directly impact visitor impression – color being one of them. Color choice dictates a lot of our life choices- car, hair, clothes, home and work environment.

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7 Tips for Award-Winning Website Brands

PaperStreet has helped over 1,450 law firms in the past 17 years. In the last three years alone, we’ve won over 50 awards for our eye-catching and unique law firm website designs. During that time, we have learned a lot about design and what it takes to achieve effective visual communication. Check out our seven best practices for branding a new website that can help you stand apart in the crowded field and win awards.

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How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.

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Law Firm Web Design Inspiration: Best Law Firm Websites of 2018

At PaperStreet, we love making incredible websites. This year, we’ve created countless sites for our clients, making the internet a more user-friendly, accessible and beautifully-designed space. In 2017 alone, we’ve won our fair share of awards, including: a W3 Silver Award, Gold MarCom Award, Gold dot Comm award and Gold Hermes Award. In light of this successful year, we’ve put together a list of our best law firm websites.

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Google Chrome Requiring SSL for Websites in Incognito Mode

SSL (Secure Sockets Layer) is a security technology for encrypting your website traffic. Learn more about SSL certificates and why it’s important to upgrade to SSL.

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3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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The One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Do You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…

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Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.

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The Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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