Category Archives: Branding

How Print Advertising is Still Relevant for Law Firms

In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…


Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


Mike portraitHow to Choose Accessible Colors for Your Website

Color is a big deal; it communicates personality, tone, and overall business branding. But it’s more than that: Color selection can also greatly impact website accessibility for disabled site visitors. It’s all about readability. Poorly-selected colors can make text all…


Law Firm Branding: A Best Practices Guide

Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…


Rebranding: Is it Time for a Logo Redesign?

First impressions are everything and for a business, your logo is usually the first thing a potential customer will notice. That’s why it’s important to make sure your logo is current and conveys the trust and credibility it should. Logo…


Law Firm Logos Best Practices Guide

A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…


Pete Boyd portraitPhotos for Law Firm Websites: A Best Practices Guide

In this guide on best practices for law firm website photos, we cover the essentials of what you need to build a stunning and engaging website that sets your firm apart from the rest. Below are top tips on everything…


Pick the Right Font For Your Law Firm Logo

Serif vs. Sans Serif for your Law Firm Logo When it comes to your law firm logo, there are a lot of characteristics a powerful logo must possess and while the colors are important, a font can truly make or…


Creating Epic Hero Images for Law Firm Websites

Stand out from the pack (literally) and make a creative photography choice for your homepage. Instead of using the default gavel or courthouse steps pick an image that speaks to your brand.  Learn how to cut and trim a layer…


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