Category Archives: Branding

Rebranding: Is it Time for a Logo Redesign?

First impressions are everything and for a business, your logo is usually the first thing a potential customer will notice. That’s why it’s important to make sure your logo is current and conveys the trust and credibility it should. Logo…


Law Firm Logos Best Practices Guide

A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…


Pete Boyd portraitPhotos for Law Firm Websites: A Best Practices Guide

In this guide on best practices for law firm website photos, we cover the essentials of what you need to build a stunning and engaging website that sets your firm apart from the rest. Below are top tips on everything…


Pick the Right Font For Your Law Firm Logo

Serif vs. Sans Serif for your Law Firm Logo When it comes to your law firm logo, there are a lot of characteristics a powerful logo must possess and while the colors are important, a font can truly make or…


Ian portraitCreating Epic Hero Images for Law Firm Websites

Stand out from the pack (literally) and make a creative photography choice for your homepage. Instead of using the default gavel or courthouse steps pick an image that speaks to your brand.  Learn how to cut and trim a layer…


Elyssa portrait7 Tips for Award-Winning Website Brands

PaperStreet has helped over 1,450 law firms in the past 17 years. In the last three years alone, we’ve won over 50 awards for our eye-catching and unique law firm website designs. During that time, we have learned a lot about design and what it takes to achieve effective visual communication. Check out our seven best practices for branding a new website that can help you stand apart in the crowded field and win awards.


Amanda portraitHow to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.


Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.


What To Look For In A Well-Designed Logo

Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.


Robin portraitThe Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?


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