Category Archives: Branding

Pete Boyd portraitLawyerist.com Selects Six PaperStreet Law Firm Websites for 2020 “Best Law Firm Websites” List

For more than 10 years Lawyerist.com has published a “best law firm websites” list featuring the top law firm web designs of the year. As one of the most popular legal marketing resources on the web, Lawyerist.com receives hundreds of…

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Andrew portrait2020 Best Practices for Law Firm Marketing

We have been creating some of the best law firm websites online since 2001. The big year of 2020 is upon us, so what are some of the best practices for law firm marketing in 2020? Check out the top 130 ideas.

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Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…

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Elyssa portrait7 Tips for Award-Winning Website Brands

PaperStreet has helped over 1,450 law firms in the past 17 years. In the last three years alone, we’ve won over 50 awards for our eye-catching and unique law firm website designs. During that time, we have learned a lot about design and what it takes to achieve effective visual communication. Check out our seven best practices for branding a new website that can help you stand apart in the crowded field and win awards.

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Amanda portraitHow to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.

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Robin portraitThe One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.

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What To Look For In A Well-Designed Logo

Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.

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Robin portraitThe Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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Gui portraitFinding Photos for Your Essentials Website

So, you signed up for an Essentials project with PaperStreet and are now looking for images to use on your new site. All Essentials sites include 5 images from the Essentials library on iStockPhoto.com. If you need more than 5…

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