Category Archives: Branding

Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…

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Anatomy of the Perfect Practice Area Page

Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…

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Anatomy of the Perfect Attorney Biography Design

Create the Ideal Attorney Bio for Your Practice Attorney biographies are a great opportunity to make a strong first impression and connect with potential clients. Depending on your target client-base, the style you choose to present may vary. However, there…

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50+ Best Practice Area Pages for Law Firms – Get Creative!

Engage and Educate Potential Clients Your firm practice area pages are an excellent opportunity to connect with potential clients and to help them better understand the services you can provide. A well-designed practice area page can engage potential clients and…

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Harnessing the Power of Color in Your Website Design

Your website is the often your first interaction with prospective clients. Some variables directly impact visitor impression – color being one of them. Color choice dictates a lot of our life choices- car, hair, clothes, home and work environment.

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7 Tips for Award-Winning Website Brands

PaperStreet has helped over 1,450 law firms in the past 17 years. In the last three years alone, we’ve won over 50 awards for our eye-catching and unique law firm website designs. During that time, we have learned a lot about design and what it takes to achieve effective visual communication. Check out our seven best practices for branding a new website that can help you stand apart in the crowded field and win awards.

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How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.

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Law Firm Web Design Inspiration: Best Law Firm Websites of 2018

At PaperStreet, we love making incredible websites. This year, we’ve created countless sites for our clients, making the internet a more user-friendly, accessible and beautifully-designed space. In 2017 alone, we’ve won our fair share of awards, including: a W3 Silver Award, Gold MarCom Award, Gold dot Comm award and Gold Hermes Award. In light of this successful year, we’ve put together a list of our best law firm websites.

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Google Chrome Requiring SSL for Websites in Incognito Mode

SSL (Secure Sockets Layer) is a security technology for encrypting your website traffic. Learn more about SSL certificates and why it’s important to upgrade to SSL.

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3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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