Category Archives: Branding

Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…

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7 Tips for Award-Winning Website Brands

PaperStreet has helped over 1,450 law firms in the past 17 years. In the last three years alone, we’ve won over 50 awards for our eye-catching and unique law firm website designs. During that time, we have learned a lot about design and what it takes to achieve effective visual communication. Check out our seven best practices for branding a new website that can help you stand apart in the crowded field and win awards.

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How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.

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The One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.

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What To Look For In A Well-Designed Logo

Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.

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The Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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Finding Photos for Your Essentials Website

So, you signed up for an Essentials project with PaperStreet and are now looking for images to use on your new site. All Essentials sites include 5 images from the Essentials library on iStockPhoto.com. If you need more than 5…

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Two Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.

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A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

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