Category Archives: Branding

Allison GagliardiLogo Basics: From Design and Development to Implementation

Your logo is a very important component of your brand, arguably the most important part. At PaperStreet we offer logo design services because we believe it is paramount to the overall branding goals of any law firm, or company for…

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Chelsea RyanMailChimp Troubles? Never Fear! Our Tutorial is Here

If you are a newsletter client of PaperStreet, you are probably familiar with the term MailChimp.  For those who are not … no, unfortunately it is not a little chimp that delivers mail.  MailChimp is a third party service we…

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paperstreetTwitter for Professionals – How to get the most of 140 characters

What should lawyers and professionals be tweeting? As I was preparing to write this article, my weekly LinkedIn newsletter landed in my inbox.  It included an article on 11 Professionals to Follow on Twitter. If these professionals were worth following,…

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ElyssaCustom Photography: How to Get the Best Photos for Your Law Firm Website

Great Photography Makes Your Website Shine When custom photography is used right on a website, it can make a momentous difference in user perception, emotional connection, and overall impressiveness. Imagine the clouds part, there’s a majestic light beam shining right…

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ElyssaThe Latest and Greatest in Creative Web Site Functionality: Top 5 Demos to Get Inspired By

I don’t know about you, but the latest CSS technology is blowing us away each day here at PaperStreet. Flash is a thing of the past and no one is looking back. The new animation and transition effects that are…

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Isabela BellosoAwesome iPad App to Create Sketches for Vector Logo Design

Last month we discovered an awesome app to create our custom logos called 53 Paper. We were very excited to discover some of its cool features. The app comes with a couple of sketching tools like pencil, paintbrush, and many…

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paperstreetFacebook for Professionals Overview

Why should professionals have Facebook pages? The answer is surprisingly simple. Facebook is a trust-building medium. Potential clients trust others that their friends, family or acquaintances are familiar with. Additionally, having photos of your company picnic, or Super Bowl party…

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Peter BoydGet Snazzy with a new Google+ Cover Photo for your Law Firm

On Google+ you can have both a profile photo and a cover photo for your law firm page. Here are some quick tips.

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Peter BoydWhy Can’t I see Images in my Email?

The Case of the Disappearing Images You create the perfect signature with your awesome logo. You followed all the rules and made it perfect HTML to be cross-browser and cross-email program compliant.  It looks great. But then when a client…

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Peter Boyd5 Tips for a Perfect Sales Pitch for the Legal Profession

Most attorneys are not trained in sales. They may know how to present a persuasive argument in court, but that is a bit different than pitching a client. We can all improve. Here are the five things that I have found are most important in our sales process in my 12 years of pitching.

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