Stand out from the pack (literally) and make a creative photography choice for your homepage. Instead of using the default gavel or courthouse steps pick an image that speaks to your brand. Learn how to cut and trim a layer…
Category Archives: Branding
How to End up With Amazing Bio Photos That Enhance Your Site
Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team. Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters. If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.
Best Examples of Law Firm Internet Marketing Design Practices
Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.
What To Look For In A Well-Designed Logo
Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.
The Secret to Creating a Strong Brand
These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?
Two Real Ways Law Firm Websites Stand Out
When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.
A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?
Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
New Google Logo Adds a Touch of Playfulness to the Brand
Earlier this month Google tweaked their logo and I give it a thumbs up. All healthy brands have to grow and evolve. The tricky part is slightly modifying a logo that is literally world famous.
What is Pantone and PMS?
Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.
New Facebook Logo Defines the Importance of Typeface
Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…
