Category Archives: Branding

How to End up With Amazing Bio Photos That Enhance Your Site

Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team.  Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters.  If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.


Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.


What To Look For In A Well-Designed Logo

Well-designed logos tend to have distinctive features that set them apart from the rest. Here are five qualities you should want to find in a logo.


Robin portraitThe Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?


Robin portraitTwo Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.


A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.


What is Pantone and PMS?

Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.


New Facebook Logo Defines the Importance of Typeface

Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…


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