Category Archives: Branding

A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

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Pete Boyd portraitPaperStreet Designs Listed in “Best Law-Firm Websites, 2016 Edition”

Two custom PaperStreet web designs were featured in the 2016 Edition of Best Law Firm Web Design by Lawyerist, one of the largest legal marketing resources on the web.

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An Interview with our Design Team: Trends, Tips and Thoughts on Web Design in 2016

Our design team shares trends, tips and thoughts on website design.

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What is Pantone and PMS?

Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.

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New Facebook Logo Defines the Importance of Typeface

Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…

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Elyssa portraitDifferent Types of Biography Photos for Law Firm Websites

Discuss Website Photography Early Your website photography is something you should think about at the very start of the design process. At the latest we like to address this topic in creative planning. The type of imagery you use has…

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Elyssa portraitTips for Choosing iStock Photos for Your Website

Sharing Your Photos There are many powerful websites offering stock images and design elements that can be purchased to populate or enhance your website. PaperStreet prefers istockphoto.com. Sometimes clients come to us with their own photo selections. They’ve searched iStock…

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Florida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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