Category Archives: Branding

Robin portraitThe Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?


Robin portraitTwo Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.


A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.


What is Pantone and PMS?

Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.


New Facebook Logo Defines the Importance of Typeface

Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…


Why a JPEG Just Won’t Do When Creating Logos

It’s office policy. Whenever we receive logo files from clients for a new design project (and we have not designed the logo ourselves), we ask for the Adobe Illustrator EPS file. If the client doesn’t know what that file type…


Types of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…


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