Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
› Read MoreCategory Archives: Branding
PaperStreet Designs Listed in “Best Law-Firm Websites, 2016 Edition”
Two custom PaperStreet web designs were featured in the 2016 Edition of Best Law Firm Web Design by Lawyerist, one of the largest legal marketing resources on the web.
› Read More
An Interview with our Design Team: Trends, Tips and Thoughts on Web Design in 2016
Our design team shares trends, tips and thoughts on website design.
› Read MoreNew Google Logo Adds a Touch of Playfulness to the Brand
Earlier this month Google tweaked their logo and I give it a thumbs up. All healthy brands have to grow and evolve. The tricky part is slightly modifying a logo that is literally world famous.
› Read MoreWhat is Pantone and PMS?
Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.
› Read MoreNew Facebook Logo Defines the Importance of Typeface
Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…
› Read MoreWhat Does Your Law Firm Brand Color Say?
You have hired a design firm to create a logo to brand your law firm with the right image and enhance your identity. The design is in place, but now the question remains: what colors should you choose? There are…
› Read More
Different Types of Biography Photos for Law Firm Websites
Discuss Website Photography Early Your website photography is something you should think about at the very start of the design process. At the latest we like to address this topic in creative planning. The type of imagery you use has…
› Read MoreTips for Choosing iStock Photos for Your Website
Sharing Your Photos There are many powerful websites offering stock images and design elements that can be purchased to populate or enhance your website. PaperStreet prefers istockphoto.com. Sometimes clients come to us with their own photo selections. They’ve searched iStock…
› Read MoreFlorida Bar Rules About Website Stock Imagery
Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…
› Read More