These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?
Category Archives: Branding
Two Real Ways Law Firm Websites Stand Out
When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.
A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?
Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
New Google Logo Adds a Touch of Playfulness to the Brand
Earlier this month Google tweaked their logo and I give it a thumbs up. All healthy brands have to grow and evolve. The tricky part is slightly modifying a logo that is literally world famous.
What is Pantone and PMS?
Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.
New Facebook Logo Defines the Importance of Typeface
Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…
What Does Your Law Firm Brand Color Say?
You have hired a design firm to create a logo to brand your law firm with the right image and enhance your identity. The design is in place, but now the question remains: what colors should you choose? There are…
Why a JPEG Just Won’t Do When Creating Logos
It’s office policy. Whenever we receive logo files from clients for a new design project (and we have not designed the logo ourselves), we ask for the Adobe Illustrator EPS file. If the client doesn’t know what that file type…
Six Reasons to Design a Website and Logo Simultaneously
Your logo and website go together like ham and cheese. It just doesn’t make sense to update one without the other. If you are considering a logo revamp in addition to your new website design, it is our recommendation that…
Types of People & Brands: How They Apply to Your Marketing Plan
Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…
