Category Archives: Branding

3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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The One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Do You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…

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Best Examples of Law Firm Internet Marketing Design Practices

Curious about the design practices that will best market your website? Jillian is here with a few examples and suggestions for how to make your website shine.

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The Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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How Bullet Points Can Make Your Website More User Friendly

Are you looking to make your website a little more user friendly? If so, you may want to consider using bullet points to make your content easy to digest. In this webinar, Pam will tell you how.

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The Elements of a Successful Law Firm Home Page

Your home page is the most important page on your website. It is your “digital first impression.” From your logo and social media icons to the footer and call-to-action, every element is carefully thought out and planned.

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Finding Photos for Your Essentials Website

So, you signed up for an Essentials project with PaperStreet and are now looking for images to use on your new site. All Essentials sites include 5 images from the Essentials library on iStockPhoto.com. If you need more than 5…

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Two Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.

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A Guide to Logo Vector Files: What is a Vector File Format & Why Should I Use It?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

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