Jillian explains what Pantone and PMS is and how it matters when choosing colors for your law firm branding.
Category Archives: Branding
New Facebook Logo Defines the Importance of Typeface
Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look. The change represents a…
What Does Your Law Firm Brand Color Say?
You have hired a design firm to create a logo to brand your law firm with the right image and enhance your identity. The design is in place, but now the question remains: what colors should you choose? There are…
Why a JPEG Just Won’t Do When Creating Logos
It’s office policy. Whenever we receive logo files from clients for a new design project (and we have not designed the logo ourselves), we ask for the Adobe Illustrator EPS file. If the client doesn’t know what that file type…
Six Reasons to Design a Website and Logo Simultaneously
Your logo and website go together like ham and cheese. It just doesn’t make sense to update one without the other. If you are considering a logo revamp in addition to your new website design, it is our recommendation that…
Types of People & Brands: How They Apply to Your Marketing Plan
Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…
Branding Basics: Points to Consider Before You Jump In
There are basic branding principles: Don’t make a product for everyone. Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…
Five Characteristics of a Great Logo
Below are five characteristics of a great logo and some examples. 1. Simple Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most. 2. Scalable A…
No More Blurry Logo! Nicer Results from TCPDF
TCPDF is a free PDF generator that dynamically turns the contents of a web page into a PDF. Like most PDF generators out there, it has its quirks and limitations. Converting an HTML page to the PDF format is a…
Awesome iPad App to Create Sketches for Vector Logo Design
Last month we discovered an awesome app to create our custom logos called 53 Paper. We were very excited to discover some of its cool features. The app comes with a couple of sketching tools like pencil, paintbrush, and many…
