Category Archives: Branding

Types of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…


Branding Basics: Points to Consider Before You Jump In

There are basic branding principles: Don’t make a product for everyone.  Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…


Five Characteristics of a Great Logo

Below are five characteristics of a great logo and some examples. 1. Simple Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most. 2. Scalable A…


3 Options for Email Signature Set Up

3 Options for Email Signatures: 1) HTML Signature (Coded by a developer) 2) Image Signature (Requires HTML Code) 3) Plain Text Signature (No images) 1) HTML Signatures: Coded by a development team, implemented by your IT team. While HTML may look appealing and allow for a…


No More Blurry Logo! Nicer Results from TCPDF

TCPDF is a free PDF generator that dynamically turns the contents of a web page into a PDF. Like most PDF generators out there, it has its quirks and limitations. Converting an HTML page to the PDF format is a…


Awesome iPad App to Create Sketches for Vector Logo Design

Last month we discovered an awesome app to create our custom logos called 53 Paper. We were very excited to discover some of its cool features. The app comes with a couple of sketching tools like pencil, paintbrush, and many…


Pete Boyd portraitDesign Matters: How a Beautiful Design Creates Instant Return on Investment

Design matters. When you create a usable, beautiful and branded web presence you can increase revenue instantly. Here is a specific case study to back that up.


Elyssa portraitLaw Firm Branding: Maximize Your Competitive Edge

PaperStreet’s most recent free-access webinar featured a topic often overlooked by law firms and attorneys: Branding. Typically, the legal industry is focused on being competitive in areas such as pricing or law firm size. We noticed in general, however, that…


Elyssa portraitWhy Fill Out a Creative Brief for Law Firm Website Design?

Why Fill Out a Creative Brief for Law Firm Website Design? And How Thorough Input Maximizes Your Results If you’re a client seeking a web design, one of our first steps is to send you a Creative Brief to complete. …


Pete Boyd portraitLaw Firm Branding

Branding is an important part of a client’s purchasing decision.  When you create a brand, you want to tell a story about your firm and demonstrate how you are different from your competition.  Below are a few tips for branding.…


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