New Facebook Logo Defines the Importance of Typeface

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

Facebook recently made an update to their logo, but you might not have noticed. By tweaking their typeface they made a slight change to the “a” and “b” that give off a slightly more polished and modern look.

The change represents a level of detail that defines the importance of a typeface not only for brand recognition, but for creating a feeling that the brand wants to evoke. The update was made in good taste and is the level of detail that really makes design speak. Learn more about what specifically changed.

A good designer should notice the update and care about this level of detail in the choices he or she makes when designing for the web.

Our Thoughts on the Update

So, what does PaperStreet think about the update? We’re all for it. “It’s a good touch-up of the logo. It was smart not to have made any drastic changes to a logo that is already established brand recognition around the world,” said Isabela, our logo designer.

What are your thoughts about the logo change? Let us know in the comments below.


facebook new logo

Facebook new logo and new typeface


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