Design matters. When you create a usable, beautiful and branded web presence you can increase revenue instantly. Here is a specific case study to back that up.
Category Archives: Branding
Law Firm Branding: Maximize Your Competitive Edge
PaperStreet’s most recent free-access webinar featured a topic often overlooked by law firms and attorneys: Branding. Typically, the legal industry is focused on being competitive in areas such as pricing or law firm size. We noticed in general, however, that…
Why Fill Out a Creative Brief for Law Firm Website Design?
Why Fill Out a Creative Brief for Law Firm Website Design? And How Thorough Input Maximizes Your Results If you’re a client seeking a web design, one of our first steps is to send you a Creative Brief to complete. …
Law Firm Branding
Branding is an important part of a client’s purchasing decision. When you create a brand, you want to tell a story about your firm and demonstrate how you are different from your competition. Below are a few tips for branding.…
Social Media Tip for Lawyers: Why Twitter Backgrounds are Still Relevant
We create a lot of Twitter backgrounds for law firms and business clients here at PaperStreet. With the recent changes to Twitter’s new layout, backgrounds have become even less visible at certain screen resolutions.
6 Reasons to Design a Website and Logo Simultaneously
Whether you are a company looking to revamp your brand, or you are starting a business from scratch, there are 6 reasons why it’s advantageous to have your logo and website created together.
Infographic: What is a Vector File Format?
Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
Maximize Quality, Minimize Costs by Understanding Logo File Formats
The last thing you want is an unclear representation of your identity. Get a new logo that will help you firm shine and be professional.
High End Branding: How to Set your Business Apart
If you’re reading this PaperStreet article right now, I bet your business offers a luxury product or high-end service. In fact, I bet it’s superb, the best in its class. Now ask yourself this: Can the same be said for…
Create a Compelling, Consistent Law Firm Image with Full Circle Branding
We’ve all heard the phrase, “what goes around comes around.” Wouldn’t it be nice if that meant all of your marketing efforts revolved and resulted in cumulative results?! Well, listen up – it’s more than just nice, it can make…
