Category Archives: Branding

Elyssa portraitWhy Fill Out a Creative Brief for Law Firm Website Design?

Why Fill Out a Creative Brief for Law Firm Website Design? And How Thorough Input Maximizes Your Results If you’re a client seeking a web design, one of our first steps is to send you a Creative Brief to complete. …


Pete Boyd portraitLaw Firm Branding

Branding is an important part of a client’s purchasing decision.  When you create a brand, you want to tell a story about your firm and demonstrate how you are different from your competition.  Below are a few tips for branding.…


Social Media Tip for Lawyers: Why Twitter Backgrounds are Still Relevant

We create a lot of Twitter backgrounds for law firms and business clients here at PaperStreet. With the recent changes to Twitter’s new layout, backgrounds have become even less visible at certain screen resolutions.


Elyssa portrait6 Reasons to Design a Website and Logo Simultaneously

Whether you are a company looking to revamp your brand, or you are starting a business from scratch, there are 6 reasons why it’s advantageous to have your logo and website created together.


Alejandro portraitInfographic: What is a Vector File Format?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.


Elyssa portraitHigh End Branding: How to Set your Business Apart

If you’re reading this PaperStreet article right now, I bet your business offers a luxury product or high-end service. In fact, I bet it’s superb, the best in its class. Now ask yourself this: Can the same be said for…


Elyssa portraitCreate a Compelling, Consistent Law Firm Image with Full Circle Branding

We’ve all heard the phrase, “what goes around comes around.” Wouldn’t it be nice if that meant all of your marketing efforts revolved and resulted in cumulative results?! Well, listen up – it’s more than just nice, it can make…


Andrew portraitBranding for your Law Firm: Your Website, Logo, Brochures and Corporate Identity

We have all heard the importance of creating a powerful brand image, but where do we begin? First you must define what you stand for. What are your goals? Who is your target audience? Defining what your company stands for…


Pete Boyd portraitHigh-End Branding & Style for your Law Firm

I read awhile ago that this is what all high-end brands have in common. They brand their companies with successful, powerful, exclusive and sophisticated imagery. Perhaps this type of branding is right for you firm?


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