Social Media Tip for Lawyers: Why Twitter Backgrounds are Still Relevant

We create a lot of Twitter backgrounds for law firms and business clients here at PaperStreet. With the recent changes to Twitter’s new layout, backgrounds have become even less visible at certain screen resolutions.

Lately, I’ve been asked by a lot of clients whether Twitter backgrounds are even important anymore due to the latest changes. I always tell clients that they are indeed still relevant.

Why are Twitter backgrounds still worth it?

Twitter backgrounds still offer a great way to integrate your branding, which allows your profile to match your website and any other promotional media you may have. Having a nicely designed Twitter background that incorporates your branding shows that your company cares about the finer details and also makes you look even more professional compared to your competitors.

However, Twitter backgrounds may not be as important as they once were, for several reasons that I’ll breakdown further:

• If you’ve ever visited a Twitter profile page on a mobile device, you may have noticed that Twitter uses an application interface instead of the normal Twitter.com web interface. This means that no one will even see a user’s profile background when viewing on a mobile device;
• Twitter’s new interface now opens a user’s profile in the new sidebar section, instead of going directly to the users full profile page. You need to specifically click on the user’s full profile link, otherwise you won’t even see their background; and
• Popular desktop clients such as HootSuite, CoTweet and TweekDeck never even show a users background image.

With all that being said, a good Twitter background will help you stand out from the crowd. Just keep these few things in mind if you plan on creating your own background. Or better yet, just hire us and we can take care of the work for you.

Various Twitter background size examples at different resolutions: