Author Archives: PaperStreet

Law Firm Client Intakes & Sales Survey Results: State of the Legal Industry

PaperStreet investigated the best practices in the legal industry regarding client intake. We wanted to know where clients’ leads come from, how firms handle them, what software they use, and how fast they respond. Five Key Takeaways We have five…


A Guide to Law Firm Directories

There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…


Best Practices Guide for On-Page Optimization

On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…


How to Brainstorm Topics for Your Podcast

Podcasts are an excellent tool for building your online marketing presence and growing your law firm or company. The catch is that a poorly produced program could lead an attorney or a business owner to feel as though the podcast…


Law Firm Branding: A Best Practices Guide

Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…


How to Sabotage Meetings – From Actual Spies

Have you ever been stuck in a meeting that droned on and was pointless?  Perhaps then your colleague was a WWII spy following the Sabotage Field Manual put out by the Allies. I love reading about history, especially anything to…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 2: Bounce Rates, Tracking, and ROI)

Now that you have an understanding of why conversion rate optimization is important, and how to improve SEO and design to achieve it, we will go into the next steps: analysis, tracking, and estimating your ROI. These elements of CRO…


Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 1: The Basics, Design, & SEO)

Successful conversion rate optimization leads to a sustainable increase in leads who decide to convert into customers. This happens by improving the pathways to your calls to action, driving more people to your website, and making your services seem more…


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