Author Archives: PaperStreet

New Service: Explainer Videos

There’s a perception among law firms that production and filming videos are too time-consuming and expensive to be an effective law firm marketing tactic. Our new explainer video service challenges this assumption.  Explainer videos are short-format videos that use animation…


COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed

Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…


Freelance Legal Web Content Writer

About PaperStreet PaperStreet creates new web sites and revitalizes aging ones. Located in downtown Fort Lauderdale, Florida, we are a custom web design studio with clients worldwide. We have designed over 1,500 web sites in the past 19 years for…


Search Impression Share for PPC: What You Need to Know

Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…


Reasons You Should Be Sharing Big Wins on Your Blog

If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…


Content Marketing Associate – Ft. Lauderdale or Remote

THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. About PaperStreet PaperStreet is an award-winning digital marketing firm founded in 2001. Our mission is to help law firms grow their legal practices.  We are a fast-paced, growing agency looking for a…


Top 6 Videos for Law Firm Video Marketing

Videos are an excellent way to improve SEO, increase website traffic, and increase engagement on social media. The perception is that it’s too difficult, there’s not enough time to create and it’s too expensive.  In this article we’ll explore the…


New Website Launch!

PaperStreet recently launched a new website, eScooter Accident Lawyer. Our team worked with Dan S. Arnold III to create an Essentials page with unique content and design. As electric scooters (or eScooters) have gained in popularity over the last several years,…


5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…


SMART Content Marketing for Attorneys

Content marketing is a strategic marketing approach that focuses on creating quality content that prospective clients and visitors find useful and relevant. The key is not to write for search engines but to write content that attracts a clearly defined…


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