Author Archives: PaperStreet

Client Spotlight: Securities Fraud Lawyer Investigation Recovers Millions Lost for UBS YES Strategy Investors

At PaperStreet, we work with lawyers and legal professionals all around the country, and many of them are doing cool things for the communities where they live and work. From time to time we feature our clients (we like to…


Local SEO Best Practices: 4 Factors for Ranking Locally

If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…


New Service: Explainer Videos

There’s a perception among law firms that production and filming videos are too time-consuming and expensive to be an effective tactic. Our new explainer video service challenges this assumption.  Explainer videos are short-format videos that use animation and narration to…


Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?

Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…


COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed

Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…


Freelance Legal Web Content Writer

About PaperStreet PaperStreet creates new web sites and revitalizes aging ones. Located in downtown Fort Lauderdale, Florida, we are a custom web design studio with clients worldwide. We have designed over 1,500 web sites in the past 19 years for…


Search Impression Share for PPC: What You Need to Know

Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…


Working Together Improves Results

Some lawyers like to take a “set it and forget it” approach to their paid marketing. They hire a marketing firm, give details about what they want to accomplish and then vanish, never to be heard from again. Sometimes the…


Google Ads: Your Optimization Score is Not 100%

Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…


Where to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…


More Awesome Posts »