Author Archives: PaperStreet

The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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Award Winning Web Design Agency

PaperStreet is a long-standing, award-winning web design and internet marketing agency that offers boutique-style customer service to clients. Using an experienced team of marketing professionals, PaperStreet has successfully helped more than 1,450 law firms since 2001 achieve success with unique,…

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Make Clients Fall in Love with Your SEO

Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…

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50 Best Law Firm WordPress Websites

Winning with WordPress At PaperStreet, we have been designing sites with WordPress since 2004, growing with WordPress from version WP 1.2 to WP 5.0! WordPress offers functionality, unlimited design options, security, speed and optimization, making it an excellent choice for…

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Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…

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Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…

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Writing Engaging Law Firm Practice Area Pages

Writer’s Blocks: Filling Your Practice Area Pages with Practical and Engaging Content What information should you include on the practice area pages of your law firm’s website? While the answer to this question may initially seem straightforward, putting fingers to…

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Anatomy of the Perfect Practice Area Page

Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…

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Anatomy of the Perfect Attorney Biography Design

Create the Ideal Attorney Bio for Your Practice Attorney biographies are a great opportunity to make a strong first impression and connect with potential clients. Depending on your target client-base, the style you choose to present may vary. However, there…

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5 Strategies for Establishing Credibility Through Content

Credibility is king in the content marketing game, particularly in professional services industries, where “product differentiation” is somewhat more difficult to establish. For example, consider a prospective personal injury client who is looking to contact a qualified attorney to help…

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