The following is a guest post contribution by Burkhard Berger Getting a stamp of approval from powerful sites like Inc, Fast Company, Mashable and Huffington Post will mark you as a trusted source in your industry. These media sites attract…
Author Archives: PaperStreet
50 Best Attorney Biography Designs for Law Firms (2023 Update)
A well-designed biography improves your firm’s reputation online. Check out our top 50 biography designs and see how your website can improve.
Client Spotlight: Securities Fraud Lawyer Investigation Recovers Millions Lost for UBS YES Strategy Investors
At PaperStreet, we work with lawyers and legal professionals all around the country, and many of them are doing cool things for the communities where they live and work. From time to time we feature our clients (we like to…
Local SEO Best Practices: 4 Factors for Ranking Locally
If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?
Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed
Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…
Search Impression Share for PPC: What You Need to Know
Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…
Google Ads: Your Optimization Score is Not 100%
Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…
Where to Invest Your Paid Ad Budget
A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…
Reasons You Should Be Sharing Big Wins on Your Blog
If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…
