The following is a guest post contribution by Burkhard Berger Getting a stamp of approval from powerful sites like Inc, Fast Company, Mashable and Huffington Post will mark you as a trusted source in your industry. These media sites attract…
At PaperStreet, we work with lawyers and legal professionals all around the country, and many of them are doing cool things for the communities where they live and work. From time to time we feature our clients (we like to…
If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…
Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…
Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…
A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…
If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…