Author Archives: PaperStreet

Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?

Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…


COVID-19: Its Impact on Google Ads for Legal Services and How to Proceed

Understanding the Impact of the Coronavirus on PPC Campaigns In the past week, we here at PaperStreet have been talking with client firms about the potential impact the COVID-19 global pandemic is having on their advertising campaigns, including paid search…


Search Impression Share for PPC: What You Need to Know

Making a good impression is important in many aspects of life, from job interviews to client interactions to social encounters. In terms of paid search and Google Ads, making a good impression (and making as many of them as possible)…


Google Ads: Your Optimization Score is Not 100%

Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…


Where to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…


Reasons You Should Be Sharing Big Wins on Your Blog

If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…


Top 6 Videos for Law Firm Video Marketing

Videos are an excellent way to improve SEO, increase website traffic, and increase engagement on social media. The perception is that it’s too difficult, there’s not enough time to create and it’s too expensive.  In this article we’ll explore the…


5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…


The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…


Make Clients Fall in Love with Your SEO

Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…


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