A domain name is one of the most important aspects of your law firm’s online presence — not only does it give you instant credibility, but it also shows your audience what you’re all about. Unfortunately, we at PaperStreet have…
Author Archives: PaperStreet
Link Building and Local Search for Law Firms: A Best Practices Guide
As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…
Google Analytics and Reviews for Law Firms: A Best Practices Guidebook
It used to be that a law firm could rely on word of mouth with minimal attention to their website and online presence to maintain and attract clients. This is no longer the case. In order for your law firm…
Law Firm Logos Best Practices Guide
A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…
Founder Peter Boyd Featured As a Contributor in FREQUENCY MATTERS ™: Be a Contributor, Not an Employee!
At PaperStreet, we pride ourselves on working as a team. With so much going on around the office on a daily basis, we feel it is important that everyone have a voice in the conversation. Team work is one of the most critical skills we maintain as we continue to grow, and for good reason. Our founder, Peter Boyd, is a firm believer in the central role of passionate performance in a professional setting.
How-To Write a Law Firm Blog Post
Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…
How to Get Brand Mentions on Media Sites
The following is a guest post contribution by Burkhard Berger Getting a stamp of approval from powerful sites like Inc, Fast Company, Mashable and Huffington Post will mark you as a trusted source in your industry. These media sites attract…
Client Spotlight: Securities Fraud Lawyer Investigation Recovers Millions Lost for UBS YES Strategy Investors
At PaperStreet, we work with lawyers and legal professionals all around the country, and many of them are doing cool things for the communities where they live and work. From time to time we feature our clients (we like to…
Local SEO Best Practices: 4 Factors for Ranking Locally
If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…
Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?
Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…
