Author Archives: PaperStreet

Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…


Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…


Anatomy of the Perfect Practice Area Page

Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…


Anatomy of the Perfect Attorney Biography Design

Create the Ideal Attorney Bio for Your Practice Attorney biographies are a great opportunity to make a strong first impression and connect with potential clients. Depending on your target client-base, the style you choose to present may vary. However, there…


Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…


Are You Using Best Practices and Fully Compliant with State Bar Rules for Client Communications?

The Problem The California State Bar Committee on Professional Responsibility and Conduct published a formal opinion, No. 2010-179 PDF , which states that attorneys have a duty to secure information for clients.  Other states also have similar opinions on secure communications with…


Law Firm Content Writing: Our 5-Step Writer Vetting Process

At PaperStreet, we pride ourselves on producing engaging, authoritative content that is accurate and timely. We produce thousands of pages per year for firms of all sizes ranging from solo practitioners to global law firms. Over the years, we have…


2018 Social Media Marketing Law Firm Guide – Gateway to Your Success

There are plenty of social media platforms out there to help your legal brand gain traction — and you’re likely intrigued but simultaneously skeptical — not of the efficacy of these platforms, no; rather, you’re unsure which platforms are going…


Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…


Bidding On The Competition’s Name

If you are in an area where there are several other law firms, it can be tempting to do whatever it takes to beat the competition. Paid media is one of the most common resources marketers use to steal web…


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