If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…
Author Archives: PaperStreet
Top 6 Videos for Law Firm Video Marketing
Videos are an excellent way to improve SEO, increase website traffic, and increase engagement on social media. The perception is that it’s too difficult, there’s not enough time to create and it’s too expensive. In this article we’ll explore the…
5 Ways Guest Blogging Can Help Your Law Firm
Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…
The Effective Art of Humanization and Storytelling
Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…
Make Clients Fall in Love with Your SEO
Are You Attracting Clients? Is your website’s SEO making your clients fall in love…or is it more like the disaster date that sends everyone running? If you’re wondering why you’ve been unable to find a love connection on the vastness…
Competitors Bidding on Your Brand
Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…
Words Matter, but Keywords Matter More
Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…
Anatomy of the Perfect Practice Area Page
Create the Ideal Practice Area Pages for Your Firm Practice area pages present a valuable opportunity to speak to your potential clients about what you do, why you do it, and how you can help them. A well-designed practice area…
Advertisers Assemble: How to PPC Like an Avenger
After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…
Are You Using Best Practices and Fully Compliant with State Bar Rules for Client Communications?
The Problem The California State Bar Committee on Professional Responsibility and Conduct published a formal opinion, No. 2010-179 PDF , which states that attorneys have a duty to secure information for clients. Other states also have similar opinions on secure communications with…
